Redefining Lingerie: Jessica Johnson’s Bold Mission for Women with Implants

[LINGERIE] [FEMTECH][IMPLANTS]

#25: In this episode of the Fearless Entrepreneurs Podcast, Cindy Chang meets Jessica Johnson, founder of Figiúra, a revolutionary lingerie brand designed specifically for women with implant-based augmented breasts.

Jessica is disrupting an industry that has long ignored augmented bodies—merging femtech innovation, ergonomic design, and aesthetic intention to create lingerie that finally fits. She shares how three years of research, IP development, and a $100K pre-seed raise have fueled Figiúra’s journey to market in 2025.

As a mom of three, first responder’s wife, and passionate advocate for women’s empowerment, Jessica brings heart, purpose, and bold vision to her work. This episode is a must-listen for anyone building with empathy, solving real problems, or championing inclusive design.

🎙️ Coming 2025: Figiúra is launching soon—and changing the game for good.

Company Website: Figiúra.com

LinkedIn: Jessica Johnson

Instagram: Figiúra

Chapters

• 0:49 Meet Jessica Johnson: Founder of Figiúra
• 2:12 Jessica's Journey: From Home Care to Lingerie
• 3:37 The Challenges and Triumphs of Entrepreneurship
• 5:12 Balancing Family and Business
• 5:45 The Birth of Figiúra: Identifying a Market Need
• 17:21 Transitioning from Home Care to Lingerie
• 23:14 Developing the Perfect Bra: Research and Prototyping
• 34:44 The Importance of Intellectual Property
• 45:39 The Future of Work and Evolving as an Entrepreneur
• 48:06 The Power of Positive Thinking
• 50:53 Overcoming Self-Doubt
• 52:05 Teaching Responsibility to Kids
• 54:19 The Story Behind Figiúra
• 57:22 Innovating Bra Sizing
• 1:15:20 Balancing Motherhood and Business
• 1:21:44 Get to know your CEO