How Joanna Track Built & Sold Multi-Million Dollar Media Brands From Her Inbox

#29 

[SERIALENTREPRENUER] [MARKETING]

Joanna Track didn’t just break the mold—she built a whole new one. From math major to media mogul, this is her fearless journey. 

In this episode, Joanna, founder of Good Eggs & Co. opens up about building Sweetspot.ca, launching The Bullet, surviving failure with eLUXE, and what it really takes to be a serial entrepreneur in today’s world. If you've ever felt torn between a “safe” career and a calling to create something bigger—this conversation is your permission slip.

🔥 Learn how Joanna:

• Turned a math degree into a media empire
• Navigated being a woman in male-dominated spaces
• Built companies that caught the attention of Arlene Dickinson
• Reclaimed balance and joy as a serial founder

Listen now—because reinvention starts with one bold decision.

Company Website: Good Eggs & Co.

Personal Website: JoannaTrack.com

LinkedIn: Joanna Track

Instagram: Good Eggs & Co.

Chapters

• 0:49 Meet Joanna Track: A Digital Pioneer
• 1:23 Joanna's Early Career and Transition to Marketing
• 1:55 The Birth of Sweet Spot: Canada's Digital Guide for Women
• 4:46 Challenges and Successes in Digital Media
• 20:42 The Journey of Elux and the Struggles of Female Entrepreneurs
• 23:29 The Evolution of Women in Business
• 27:24 Challenging Traditional Work Norms
• 29:24 The Journey from Sweet Spot to Good Eggs
• 30:15 Launching The Bullet and Newsworthy
• 32:18 Impact of the Pandemic and Acquisition
• 35:44 Dealing with Burnout and Work-Life Balance
• 39:42 Building and Leading a Strong Team
• 46:46 Personal Reflections and Future Plans
• 47:50 Rapid Fire Questions with the CEO