How Steven Maxted Failed Forward to Build a Must-Have Canadian Brand

🎉 Happy Canada Day + 1 Year of Fearless Entrepreneurs Podcast! 🇨🇦

#32 [CANADA][MARKETING]

We’re celebrating our first anniversary on Canada Day in true fearless fashion! Host Cindy Chang sits down with Steven Maxted, the unstoppable force behind Type Eh—the Canadian lifestyle brand redefining hometown pride. It’s a full-on Canadian celebration you won’t want to miss.

Steven shares his raw, inspiring journey from the fields of agriculture to building one of Canada’s boldest new brands. Get ready for unfiltered real talk on what it actually takes to start, pivot, and thrive in today’s competitive landscape. From epic failures to breakthrough wins, trademark battles to grassroots marketing—Steven opens up like never before.

🎧 Why you need to listen right now:
✅ Discover how resilience + true Canadian grit can make your brand stand out
✅ Hear Steven’s powerful stories of failing forward—and why he lives by “don’t stop”
✅ Learn why buying local isn’t just patriotic—it’s the future of Canadian business
✅ Perfect for entrepreneurs, marketers, and anyone who loves an underdog story done right

This is more than an interview—it’s a rallying cry for every Canadian ready to hustle, rep their roots, and build something fearless. Let’s celebrate Canada Day together with a founder who lives and breathes it. 🇨🇦

Company Website: https://typeehshop.ca/

Instagram: @StevenMaxted

Type EH Shop: @type.eh.shop

EMC Marketing: @ehmarketingcompany

Eh Podcast: @ehpodcast.canada

Chapters

• 0:49 Meet Steven Maxted: The Journey Begins
• 4:27 From Agriculture to Entrepreneurship
• 11:47 The Birth of Type Eh
• 14:06 Expanding the Brand and Overcoming Challenges
• 22:34 Trademarking and Supporting Local
• 25:37 Feedback on Canadian Branding
• 27:05 Market Attention and Social Media
• 28:59 Environmental Initiatives
• 29:53 Supporting Local and Consumer Education
• 34:31 Entrepreneurial Lessons and Resilience
• 39:47 Personal Insights and Fun Facts