Project 2025 & How Changes in Administration Affect Your Business

We’re diving into Project 2025—a roadmap laid out by a conservative political organization—and unpacking what it could mean for business owners like us. From reproductive rights and healthcare to education and labor laws, we explore the ripple effects these potential changes could have on you personal and professional life. We talk about staying informed, preparing for shifts in laws and regulations, and finding balance in the chaos. Plus, we share tips on spotting opportunities in uncertain times and staying true to your values while navigating it all.

Time Stamps:

01:13 Understanding Project 2025's Impact

03:03 Navigating Political Changes as a Business Owner

05:38 Personal and Business Financial Strategies

08:19 Health Insurance and Reproductive Rights

15:14 Adapting to Economic and Labor Changes

21:52 Emotional and Strategic Business Planning

28:18 Seizing Opportunities in Uncertain Times

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Transcript

Episode 068: Project 2025
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Joanna Newton: [00:00:00] time to take care of yourself. Take care of those things and take the time to think about those things or what you need to do. I know it's so easy for me to put off something like researching the right insurance for me or. or getting my personal finances in order, but that is part of what you need to do as a business owner.



Joanna Newton: Hello, and welcome back to another episode of Her First. Today, we are going to be talking about Project 2025 and why you should read it. Now, I don't know how familiar you are with Project 2025, but it is a Document that a conservative political organization created that lists out everything that they want to see for the future of America.

Now the Trump administration throughout the elections has stated that they are not associated with project 2025, [00:01:00] yet at the same time, Trump keeps appointing people to his cabinet that have been previously associated with that document. As business owners, it's important that we are aware of what's going on in the country in which we live.

So if you are in the United States, being aware and familiar with Project 2025 and the possibility that some of those things might come into fruition for our government. Is important in the same vein, being aware of what's changing in our country in terms of laws and regulations. Also super important for us to keep track of.

So some things that Project 2025 covers and talks through are things like reproductive rights, birth control, health care and insurance, education. Workplace and enrollment rights, as well as the definition of family. Now, I'll say that some of the strangest things that this document covers are when it comes to the definition of family, where Project 2025 [00:02:00] talks about actually defining a family as a working husband.

Wife and children. That's like the phrasing that it uses now doesn't actually go through like how you would legislate a Family being a working husband wife and and some children you can imagine how that could get legislated but this document really focuses on kind of going back to and I'm in quotes if you're not sure watching me, like traditional family values and that idea of like a past America.

If that's not something you want for yourself and your future, that might feel scary. You know, the idea of losing rights, changing employment laws, the removal of the Department of Education, the government possibly putting Tracking your periods or wanting to know anytime you do anything related to your reproduction Could feel really scary and you know, I'll be perfectly honest.

Sometimes it feels really scary to me [00:03:00] but as Individuals as business owners as people we really Have some choices to make. Um, we can get scared. We can live in fear. we can ignore it and just like try to live in our own bubble. or we can stay educated. We can stay calm, stay educated and stay aware of what's going on so that we can navigate it as best as possible.

And one of the things that's really interesting in this election as we go into and something to think about as we're talking through this is right now with this political shift, we have Donald Trump as our president soon, in January, and the House and the Senate are all majority Republican. So I think there Is the opportunity for some change to happen very fast. 

Michelle Pualani: this is the type of thing that you don't necessarily have to take a stand on publicly, right? Like you are a business coach creator. You are present, whether in your content creation, in your newsletter, in the ways that you show up [00:04:00] digitally, you don't have to necessarily quote unquote, have a voice.

I think we've talked about this on the podcast before in terms of there's, There's a lot of pressure in terms of like cancel culture and people speaking out. And if you have a platform or so many followers or some type of influence that you have to speak your mind, you have to speak up. And that's not what we're encouraging here necessarily.

If that's your choice, if that's your value system, yes, 100 percent we support it. Talk about your values, talk about how you see things going politically. And if you have, you know, an educated opinion on the matter, Speak out about it. That's okay. But what we're encouraging you in this particular situation and with this discussion is to consider for yourself and for your business, what these implications mean for you living here in the U.

S. because we have to be thoughtful of that. What's happening in In private for us and how you consider the back end of your business, how you navigate your life as a business owner, because we know so often that that personal life and business life is very much [00:05:00] intertwined. So the conversation today is talk about the pros and cons of what we see moving forward with this potential project.

Some of the things that we might see come to light and how you can either seize opportunities or navigate these things. differently so that you feel confident, so that you feel secure, so that you feel satisfied in your own business, the work that you're doing and how you're showing up in the world so that you feel safe, so that you feel like you can move forward without that fear or without that stress of what is to come. 

Joanna Newton: yeah, this isn't about getting up and taking a stand and making political change, which is something that if you want to do, go for it. This is about how do you navigate this as a person and as a business and to get started, I want to dig in a little bit more about thinking about how these changes affect you.

Because as a business owner, your mindset, your state, where you're at has such an effect on your business. So when you think about [00:06:00] the things that could affect you personally, you know, one of them is, is simply like personal taxes. things Will change in the coming administration for how things are taxed, what's taxed, what's the rates, what are the write offs, what are the things you want to make sure that you're aware of what those changes are when they happen so you can set yourself up to be in the most advantageous position.

The best place you can be when it comes to your taxes. as a business owner, there's a lot of things that you can take advantage of to not be taxed. Make sure you have a CPA, make sure you're working with someone who like knows what to do in these situations, but stay aware and make the changes you need to do as tax laws and things change.

So just put yourself in the best position because as a business owner, there's a lot you can take advantage of, but there's a lot of things that if you don't know, you could be paying. Way too much tax.

Michelle Pualani: I think the thing to keep in mind as we're navigating some of these topics is that they might feel daunting. Again, we've had this conversation on the podcast before is that [00:07:00] women aren't always inclined to manage their finances the right way or approach them, or we're going to procrastinate on this, or we're not going to deal with this because I can't, I don't know how to, those types of things.

And so some of these topics can feel really daunting or frustrating just like, ah, that just feels like, ugh. such a hassle, I'm going to put that off. And we're just bringing them to the forefront so that you can be made aware of them, so that you can start to consider them, and then also kind of break down that barrier so that it's not so daunting, so that it's not so frustrating.

It can be simple, it can be something that you welcome in, and then knowing how that affects you and how you're showing up in your business and your life. If you have this constant nagging list of things that are either stressful or that you don't know how to manage or deal with, and it just kind of lingers there, you may think that it's out of your awareness, but it may be affecting your subconscious.

And so without that safety, without that security or that feeling, that sense of calm, it may be showing up in other ways of your life. So if you're noticing Professionally, that maybe [00:08:00] you're not wanting to get on camera as much, or maybe you're avoiding certain meetings, or you're not connecting with clients in the same way.

It could be a manifest of these other things that feel daunting, or that feel frustrating, or the stress that's there. That's coming up in your life in other ways. So thinking through that and saying like, okay, what is something that I've been avoiding? What of these topics is something that I need to consider for myself?

And how can I do that in a manageable way as I move forward?

Joanna Newton: Yeah, exactly. And making that plan, what you're going to tack when you don't have to do all of these things at once or worry about all of these things at once, but knowing that as things change. To be aware and to stay educated is super important. Another one of those things that I think can feel overwhelming and daunting is effect to your personal well being is health insurance.

And as business owners, insurance is a key. complicated thing and it's going to vary based on like what state you're in and how complicated that is. But so many people get their insurance through their employer. Now if you don't have an [00:09:00] employer, you know, you have to find other ways to get insurance.

And one thing that, has helped self employed people be insured is the Affordable Care Act. And the Affordable Care Act is one of the things that's kind of on chopping block with the Trump administration. Trump has said that he will get rid of that. That's one of the things that he wants to do in his term.

Now, for me personally, I'm self employed. I have insurance through my state marketplace, which exists because of the Affordable Care Act. I have a, autoimmune disease, like a chronic illness that well, it's expensive with the insurance, but would also be more expensive without the insurance to, navigate, which means I have preexisting conditions.

So me personally, I could be very affected if the Affordable Care Act goes away. I wouldn't know how I'm getting insurance and it would possibly get rid of. Insurance companies cannot refuse me. with pre existing conditions, but that could go away. again, this is one of those things. I could sit around being nervous about it, [00:10:00] or I could prepare, right?

Be like saving money, be aware, know when that change is going to happen. What am I going to do when that change happens? If it happens, and go through that process. But for self employed people, insurance can be a stressor and insurance could be changing. And the next one, two, three years.

Michelle Pualani: And if it's something for the team members that you work with, whether that is contractors or you employ them and whether you provide health insurance through your company, or you help and support them in some way. a lot of different structures that you're looking at, but considering what that looks like for us as well as you move forward into the new year, you know, considering yourself and taking care your family and how you are moving about, but also considering the lives that you impact.

You know, being thoughtful about how that shows up in your leadership, how you approach those conversations and how you think strategically about how that's gonna impact them and impact your business. Whether that raises the costs for your business. Or [00:11:00] not, how does it all play into your plan, your strategy moving forward?

What that means for your income. Do you need to raise prices? Do you need to adjust things? Do you need to bring somebody else on? Do you need to let someone go? Like those are all considerations that you have to think about as a leader, as a business owner, if you haven't managed a team as a part of this as well, because it'll continue to affect you and them. 

Joanna Newton: and a lot of these things that will affect you mentally can also affect your team members. Right. And it can affect them either. from like a mindset, stress, anxiety standpoint and or an actual like change in, in their lives, which can be really stressful. think the other thing too, to think about from a personal standpoint, especially because we're both women and you know, we speak to a lot of women, but if you're a person who can.

Give birth to a child, you know, there are changes that have already happened and will continue to happen when it comes to reproductive rights and that can affect us, right? If [00:12:00] you, are not in a state that offers any sort of leave for having a child and then you, you know, If you lose the ability to have birth control, if you lose the ability to, get an abortion or do things like that, if that's something that you need, that does affect you.

and I think a lot of times, at least for me, it's really easy for me to actually think about it on the macro level, like how these changes affect the world as a whole. But when you think about that as an individual. that can weigh on you if you're someone who is in the stage of life where you're looking to have a child or looking to not have a child, that can Be an added stressor that you, that affects your day to day as a human, as a business owner.

Michelle Pualani: It all adds up and we forget how much those things that we haven't dealt with, that again that those looming things, the stressful things that are pulling our attention, whether it is team members or whether it is yourself, is that that can be distractions, it can be [00:13:00] a lack of focus, it can be a lack of creativity, it can feel like a block, it can know, prevent you from not just doing certain things, but showing up as your best, you know, if you are someone who has to emulate a confidence level, a success level, you know, you've got your things together, if those things don't feel like they're taken care of.

where you don't feel safe when it comes to your reproductive rights and the things that we're talking about. Again, it'll show up in the way that you're showing up, and it can feel limiting. And so you might even not realize that it's impacting you, but these little things that kind of Start to crop up the doubt or feelings of insecurity, or I'm not sure if I can do this. can all stem from things of this nature and we forget how important it is. You know, if you don't have a roof over your head, it's hard to think critically about your social media strategy or how you're going to help and support clients with the work that you do if you're stressed about finding a new home. These [00:14:00] types of things are important for you to consider, think about, not just for personally, but again, how it's impacting your work and how you're presenting to the world. 

Joanna Newton: time to take care of yourself. Take care of those things and take the time to think about those things or what you need to do. I know it's so easy for me to put off something like researching the right insurance for me or. or getting my personal finances in order, but that is part of what you need to do as a business owner.

And I think if you start to think of some of those tasks as part of your business tasks and treat them like it's client work, you'll treat yourself a lot better. Um, at least if you're someone like me, 

Michelle Pualani: But also prioritizing is like recognizing that all the things we're talking about, not all of them pertain to you. And so often in life, we take on things that don't necessarily pertain to us. If personal taxes and organizing that are really important, then put that at the top of the priority list because some of your meetings or some of the webinars or workshops that you've signed up for, or some of the menial tasks [00:15:00] that you're doing and answering your email inbox aren't quite as important, but it can feel like they're pressing upon you and you can feel really busy and kind of frustrated with the time that you're managing if you're not opening it up for the priority.

So being able to really. I'm going to focus in on what is a priority for me right now, what can I put to the side, and what can I get rid of completely. And that will help organize how you approach this process. 

Joanna Newton: that's a really good point. Priorities are important. Don't put all of the things we're talking about on your list, pick the ones that are important and put them at the top and important for you, I think is, is a good way to think about that. another sort of big area. So we talked a lot about like how some of these changes might affect you personally.

you also want to think about how it specifically impacts your business. Because there's a lot of things that could happen that will impact the way you do business. These could be things like, tariffs on goods. Um, one of the things that was just, Talked about, and you know, we'll see if this actually happens in January, but [00:16:00] one of the first things Trump said he would do would be to, put tariffs on goods from Canada and Mexico, we get a surprising, a lot of produce from Canada and Mexico, so that could pretty immediately affect the cost of those goods.

So if you, in your company deal with produce or deal with any any goods that are being imported from Mexico or Canada, your costs will likely change in the coming months. There are like a lot of the large grocery store chains have been doing planning for different situations and different, you know, Places that would be getting tariffs to make sure they have a plan in place what they're going to do.

How is that going to change their costs? Should they be sourcing materials from other places? Like you need to kind of dig into that. If you use physical goods, following what's happening with tariffs. I don't follow it that closely because I don't have a physical product. I think this is one of those [00:17:00] priority things.

I could be affected personally, like my grocery store, my grocery store prices or. Or anything like that. Likely for me, I can just buy other things. I might not like be able to eat as many avocados, but like I will live with having fewer avocados. But if your business needs avocados for Mexico, you might need to make some changes about how you your business.

Michelle Pualani: sourcing is important to think about. And from two sides of it. So. I don't know enough about this and I will put that out there right from the beginning. So some of the political stuff, Joanna knows, I tend to stick my head in the sand a little bit, but my husband and I were having this conversation and this really impacts us because we're based out of California, is if that administration works toward, moving immigrant workers out of our country. We will be heavily impacted by that, especially from like a growing perspective, from a farming perspective for businesses and organizations that rely on immigrant workers who do a phenomenal job at what they [00:18:00] do. They work hard, they put in the time, they put in the energy. They're also a lot lower cost typically. And so when you're looking from a business perspective, if we're losing that workforce, If they're putting in place a higher cost workforce, that's going to trickle down effect. price of your lettuce in the grocery store, avocados and everything else that you're seeing. twofold, if you're a business who has to consider any of those sourcing opportunities, Being mindful of those prices will increase. Do you in turn need to raise your prices and be preemptive to what that looks like? So you do not get behind as you move forward, but also as the consumer, if your grocery bill is going to go up, if your housing bill is going to grow up, go up. If your general costs for whatever reason to live are going to go up, you need to reflect that in your business preemptively and almost immediately so that you don't start to get behind. That's one of the things I didn't take into account as I grew in my life. I didn't raise prices over time to accommodate my growing [00:19:00] lifestyle and the economy. I mean, the economy in terms of salaries and wages and minimum wage the cost of living, how everything has gone up exponentially, but the services that I was offering didn't, and it didn't reflect that. So it can really bite you in the ass if you're not careful and being mindful of thinking through those things, planning through those things, and accommodating needs. Your cost of living and knowing that your business should be able to fund your cost of living and being thoughtful about that, not just your business expenses and what that overhead looks like, but what are you actually taking home at the end of the day?

I know so many business owners who think about the dollar figure that they have to make in order to cover. The business expenses in order to take care of moving the business forward, but that they don't pay themselves out enough. So then they're building up credit card debt personally because they can't pay their bills. thinking through how this impacts your business and how this impacts you personally and knowing that it's okay to pay yourself a thriving [00:20:00] wage and raise your prices or get a higher volume of clientele or grow your business in the way that's going to be able to support you as you move forward.

Joanna Newton: And all of it's about awareness and education. Right. And again, I think sometimes we look at this stuff from such a politically charged point of view and we want to, argue about it or say it shouldn't be this way or it shouldn't be that way. I'm not saying there's not a time or place for it because there is, but you also, you don't need to just be aware.

This is the reality. How do I navigate my business in the situation that I'm in? And, and how do I make the most, how do I navigate this in the way that's best for me, best for my business, best for my team, best for my employees. You know, the other thing that, you know, really will affect your business are like changes in labor laws and overtime and what's a contractor, what's a employee like, these are things we actually don't all the time talk about in such a politically charged way.

But as those things change [00:21:00] and as the definitions of labor laws change, you just need to be aware of them. And. You know, make sure your, your business is up to date with the legal laws so you don't get fines and you don't have issues down the road and you're following the mandates that you need to do.

One thing I think some people don't know now, this isn't a change. This is a, just a real thing. If you have contractors working for you. If they manage a person, they can't be a contractor. So you can't have a people manager as a contractor. That's, that's not the definition of a freelance contract role. If you want to bring someone on who manages other individuals, they have to be an employee.

They could be a part time employee. They could be a full time employee. They could be exempt or not exempt. And there's lots of laws around that. But if they're managing people, That takes them out of the running for being a, a freelance person. And if you're doing that wrong and the government finds out, like you're going to have to be paying back taxes and things on that.

So just being [00:22:00] aware, is really, really important. And whenever there's a big political change, sometimes there's big shakeups. So I think it's important during like a big elections and election years to just be extra aware of what's going on.

Michelle Pualani: And I want to comment on the emotional piece, because it is important to sink into your emotions, to feel the things, like, don't put that off, let that be a part of the process and the experience, but know when to also set it aside, and we've talked about this a lot recently, actually, is that we can tend to let emotions get the best of us if we And I think that's really important. Um, let them, run our decision making process from a scarcity or fear based So if you are passionate, compelled, if you have an intuitive process, if there's an emotional draw for something and it feels right and it feels like an opportunity, that's fantastic. But so much of our political landscape really pushes It's emotions that are from lack, scarcity, fear, and it, is built [00:23:00] into the propaganda around politics.

We won't go down that rabbit hole in conversation in the media and what that marketing is because it is

Joanna Newton: It's really good marketing.

Michelle Pualani: psychology. It's really freaking good marketing is what, what it is. And so unfortunately, they do is they prey on your emotions and how you feel about things. Again, we won't get into that rabbit hole.

It might actually be an interesting conversation to look at or, you know, political propaganda when it comes to marketing and how successful they are at swaying people and how good they are at getting you to take action based on your fears and the way that you see the world. So in any case, just being mindful that so much of the emotion comes from that place and how you can practice and put.

Um, tactics and strategies into place so that you can set the emotion aside and look at it from a neutral point of view. not a yes or no, not a good or bad, not a it's right or left or it swings this way or that. But from a, [00:24:00] I have to pay taxes every year. This is how I'm going to approach my taxes.

Step one, two, three. I'm going to understand these pieces of it. I don't need to deal with all of this because that doesn't relate to me. Okay. I'm going to put that aside. I'm going to deal with healthcare. I have to have healthcare coverage, not just from a tax perspective, but because I need to be able to protect myself if I were to get injured or something were to come up, I have to get this type of healthcare, you know, it's like when you can break those things down and even the thing that I mentioned with immigrant workers, there's a lot of emotional charge around that.

There's a lot of. Perspective that we have a lot of empathy, a lot of human relatability and feelings that are going to come up. Yes, we can feel those things. We can express those things. We can have those things. But then again, what does that mean for me? And so we're not. Asking you to completely remove the emotion and just treat all of these things like a robot, because that's not healthy and that's not what we're hoping to encourage in you, but knowing when to separate out the two and know that you can be emotionally charged and have that expression [00:25:00] while also being thoughtful and critical about protecting yourself and protecting others with more neutral perspective on. the steps, the items that just need to be addressed as a part of business ownership, as a part of navigating life.

Joanna Newton: definitely. I'll, you know, share kind of like a concrete example. To think about this is actually neither really a political discussion, but just a reality as politics change as things change trends happen in this world and as a business, if you're aware of them. You can have your emotions about them, but you can also you.

Sometimes you can use these changes for opportunities, and that's why being aware is so important. So everyone remembers COVID happening. COVID was a wild ride and humans struggled with that. All of a sudden you're at home, you have less contact with people. You're, Routines have completely changed, everything's different for you and businesses also had to figure out how to do [00:26:00] businesses differently.

at the time I was working for a company that did AP test preparation and AP exams are advanced placement exams. They're exams high school students can take to get college credit as a high school student. And those exams happen in May, every year, they're always in May. And the shutdown happened about two months before the AP exams. Because of COVID, the AP exams completely changed how they were running the exams. And we had built products that were helping people prepare for those tests. Now two months before the tests are happening, we find out the tests are completely different than you built your product for.

Wild. Right. As a business. Now, if we weren't paying attention, that business would have tanked, completely tanked. If we were only focused on the emotion of, obviously we had to take care of our families, figure out how to be safe, all of those things, but if we were solely focused on the emotion of COVID or even the government [00:27:00] shouldn't shut us down, the government should shut us down, right?

If we were focused on that, we would have missed a moment. But instead as a startup. COVID happened. The test changed. Because we are a startup, we built completely new programs in two weeks that we're going to help students prepare. For those exams, we were the first company to come out with a program designed for the new exams and that put the company on the map like it was a startup, you know, not that we had no customers or anything like that, but it wasn't really significant being able to be nimble, be aware and help students.

Get ready for that exam completely changed that company put them on the map and it was kind of wonderful to see There and there was emotion in that all of a sudden we're like all of these kids are anxious and stressed They have a test. They don't know how to prepare for it. So like the emotion was there as well But you can see how Navigating that situation as a [00:28:00] business, we are able to say this thing is going on.

We have to take care of ourselves. We have to take care of our people. Our customers need help right now, too. What can we create for them that's going to, and we did not price gouge with it. Like, like, we like, we're very, empathetic with the pricing in a way that it was accessible to people and also offered free things as well, just to help with the whole situation.

But we were able to come in and take that opportunity as well. So as things are changing, as trends are changing, you can be really smart about it and possibly find ways for your business to grow in the right direction.

Michelle Pualani: In uncertain times, there are always going to be opportunities. I mean, look at prohibition, look at world wars, and it's not always negative. You know, we've talked about a lot of things that feel challenging today. And as we kind of start to wrap up this conversation, we want to reflect on the potential pros and the opportunities that you can kind of move forward [00:29:00] with this. So there are things where we think about prices raising, the economy is going to change, people are losing opportunities, maybe we're losing rights. We can see it that way, we can say, okay, how can we use this to our advantage? How can we take advantage of this from a business perspective? We know that this administration supports businesses, maybe not small businesses, but how can you as a corporation take advantage of some of the tax breaks that come along with it, or some of the opportunities as a business that you can move forward with.

That was a perfect example with COVID. I'll tell you about my personal story is that, When COVID hit, I had already started transitioning into the online space, but I truly had the mentality that I was like, Oh, I'm fine. Like I don't need to grow my business right now. I want to be able to help and support people.

So I was pushing people to other people's businesses. I was. You know, giving stuff away. I was not really thinking in the long term of how I was positioning [00:30:00] myself to grow and scale. And I thought like if I made money during this time, then I was a bad person because I was taking advantage of people who might be suffering in some way. But it was the wrong perspective to take because a lot of people had plenty of money during that time. A lot of people were still working. A lot of people were being taken care of by the government. Maybe not a lot, but some. A lot of people move through that unscathed, and some people struggled more than others, and that's okay to acknowledge and recognize, but for me, to think about how I could provide or shift in my business to be able to actually grow and scale while also helping People out because there were people who needed at home fitness, who needed at home workouts or health, or who were struggling mentally and emotionally in ways I could coach and support them.

But it just felt like I was taking, and that comes from a lack and a scarcity mindset. as we look into the future, acknowledging and identifying the ways in which you can [00:31:00] You know, not take advantage of other people, but position yourself in a way that provides value, that provides a service, that provides a product or program that's really, really going to support them and feel confident in that, but also feel confident charging for it.

Feel confident in the business that you've created and know that it's okay to promote your business, even in times of difficulty, even in times of strife. People need what you have, and it's okay to. And it's okay to push those sales and opportunities when you stand behind them wholeheartedly. So just thinking about, you know, again, as we move forward, what are the opportunities you can seize? What are the structures in your business that can during this time? And how can you show up in a way that you feel integrity, that you have the value system that you do, but also promote your business? Sell, grow and scale the business that you're working on so that you can move forward positively.

And then we talk about it on the podcast all the time. Make the money that can see political [00:32:00] change in the future that can support the nonprofits and their organizations that you believe in. Make the money, put it back into the things that you care about and you know, be a positive empowering light in world. 

Joanna Newton: Thank you so much for tuning in. I hope that this conversation will help you maybe ease your stress a little bit about what's to come, but encourage you to stay aware, to take care of yourself and look for opportunities when possible for your business. If this episode resonated with you, please share it with a friend.

subscribe, follow us, stay connected, and we'll see you in the next episode.