Her First: Reinventing What it Means to be a High-Achieving Woman

Beyoncé & Crafting Ownership Over Your Assets

Michelle Pualani & Joanna Newton

We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.


Time Stamps:

01:39 Beyonce's Early Career and Rise to Fame

02:28 Creative Control and Business Ventures

02:51 The Power of Surprise: Beyonce's 2013 Album Drop

03:16 Beyonce's Dynamic Persona and Professionalism

05:10 Industry Bias and Overcoming Challenges

10:26 Ownership and Intellectual Property

20:25 Exclusivity and Scarcity in Branding

28:01 Cultural Relevance and Making Bold Statements

30:43 Content Strategy and Personal Branding

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