CULTURE CLASH: Taylor + Travis, Summer I Turned Pretty, AI Strategy (Ep. 010)

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When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity.

What You’ll Learn:

• Why brands win (or lose) when they jump on cultural moments
• What “The Summer I Turned Pretty” nailed about community engagement and content pacing
• How AI shifts marketing jobs — and why your creativity still matters more than code

Timestamps:
 05:45 – Taylor + Travis engagement: brand reactions and backlash
 12:30 – Should every brand jump on viral trends?
 18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy
 22:40 – Competition marketing: Team Jeremiah vs. Team Conrad
 27:15 – Why AI can’t replace creativity (yet)
 32:45 – OpenAI’s $300K job post and what it signals for marketers

References & Resources:

• Taylor Swift
• Travis Kelce
• Jenny Han
• The Summer I Turned Pretty (Prime Video)
• Motion App
• OpenAI / ChatGPT

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Transcript

010: CULTURE CLASH: Taylor + Travis, Summer I Turned Pretty, AI Strategy (Ep. 010)

Michelle Pualani: [00:00:00] Welcome back to the Click Tease podcast today. Joanna is not here with us, but Alexis has decided to join us, let me tell you what we're getting into today because you're definitely gonna wanna stay till the end.

We close out with the conversation on why AI is not gonna be able to replace creativity ingenuity, when it comes to your marketing and your content creation. We talk a lot about the aspects of the summer I turn pretty that you can use in your brand and in your business in order to gain community engagement and actually get people talking about what it is that you offer and how you serve.

And then of course, we could not go this week without talking about the Taylor and Travis engagement and how brands are responding to that. So welcome back. My name is Michelle Ani. I'm the founder and visionary of to be Honest, beverage Company, which is a non-alcoholic, functional spirit line, as well as business mentor, coach, and consultant to where personal branding meets personal development.

That's okay. I'm Alexis. [00:01:00] I, um, am a social media pro with 10 years experience on the big brand side, agency side, startup, entrepreneur side and tech side. So I've seen. All of it, if not most of it when it comes to social and digital marketing. and this is my daughter Coca, who decided to wake up early from her nap today.

Alexis Carr: So she wanted to join in on Girl Talk too.

Michelle Pualani: All right. Let's go ahead and get into it. It is later in the day when we're filming this. So I actually have electrolytes, so I know that it used to be like, no salt in your diet. That was like a big thing with health, like reduced sodium and everything else. And now everyone's like, Nope, salt, salt, salt. Have your electrolytes like drink your salt water.

So my little pink drink today, um, is just like my hydrate, which has my electrolytes and everything I need to like maintain sodium potassium.

In my body. So that's what I'm drinking today.

Whatcha drinking Alexis? 

Alexis Carr: Is it Celtic cil or just normal [00:02:00] cil.

Michelle Pualani: No, it's like, it's um, it's this brand that my, my husband orders from, it's called Transparent

Labs and we get like collagen and protein from them and like different things and so it's like their electrolyte formula.

Alexis Carr: cool. Yeah. 'cause sometimes like the salt, the, the quality of the salt definitely matters too. It's not like you're just taking table salt 

Michelle Pualani: Yes, 

Alexis Carr: and you're like dumping it in your water.

Michelle Pualani: know you're absolutely right. Yeah. Quality, salt. Um, but ours is like a premade formula,

so I don't have to worry about it. Yeah. 

Alexis Carr: Yeah. Well, my drinks kind of pink also. It's just like a little blueberry topo Chico sparkling water situation. So 

Michelle Pualani: yeah, 

Alexis Carr: need 

Michelle Pualani: love 

Alexis Carr: little

Michelle Pualani: it. And we're both.

Alexis Carr: refreshing drink.

Michelle Pualani: So Joanna's not with us today. Joanna has taken a long holiday after the holiday weekend, which I love. She deserves it. That girl works harder than a lot of the people that I know. Um, and so she's always on et and way out of my time zone. But you and [00:03:00] I are in the same

time zone, which it hooray.

I know. It's so silly, but sometimes it's so nice just to be like, oh yeah, same time. I understand where you are. And we're not that far. We're like, you know, a

few hours. 

Alexis Carr: And also I'm like, please don't make me do that math with like trying to coordinate like, okay, what time is this in Mountain Time versus Eastern time? Like Uhuh?

Michelle Pualani: I almost, I almost always botch it. I

have like, even professionally, I will do the opposite. So I'll think that they're like behind, you know? And so I'm like, okay, you're 11 o'clock is like our one o'clock or two o'clock, and they're like, no, that's wrong. You're like six

hours off at that point. 

Alexis Carr: of my flaws too. I'm sure I annoy people with it, but I'm like, oh, here's my time, Pacific time, and I hope they do the math for me.

Michelle Pualani: Yeah, Joan actually showed me this, but in your Google calendar you can have different time zones. So now I have an ET and a PT so that I can look and

see like, oh, her 3:00 PM is my noon. Whatever it is, [00:04:00] you know?

Alexis Carr: I'm sure 

Michelle Pualani: So. 

Alexis Carr: mess it up.

Michelle Pualani: It is

helpful, but I'm super excited to go into everything that we're chatting about today.

I know you have a few things likely that you're gonna talk about. The main thing that I wanna talk about and the question that I have to ask you, Alexis, is are you tuned into the summer? I turned

pretty. 

Alexis Carr: course, of course. The, the finales tonight, or I think it's the finale. I think it 

Michelle Pualani: is.

it the fan? No, I think we have more. episodes because I thought, yeah, I thought that the, I thought it was closed. Like I thought it was done like last week. I actually thought it was

like, oh, this is It We're done. 

Alexis Carr: Yeah.

Michelle Pualani: It was

giving finale, but it was not, and so we have a few more

episodes. Okay. 

Alexis Carr: I'm really 

Michelle Pualani: Yeah, 

Alexis Carr: I keep saying names of 

Michelle Pualani: I, 

Alexis Carr: the summer I tuned in every Wednesday to watch like teenagers fall in love, but I hate two of the characters, like as 

Michelle Pualani: yeah. 

Alexis Carr: a grown woman of like who's married with kids.

Michelle Pualani: It is taken over my feed. And so there's a few things that I wanna highlight. Um, you know, specifically [00:05:00] from the show that I think they've done so well from a marketing perspective and has really, you know, demonstrated doing things differently. Than what people kind of just assume is the norm. You know, people wanna like binge watch things, for example,

and so they just wanna drop all the episodes at once.

But we are seeing a very different way of release that I think has been really, really powerful that has contributed to the overall buzz and conversation and marketing that's happening surrounding the show. So we'll get into

that in just a minute. What's one of the things that you wanna talk about today so we can start to kind of see where this conversation is gonna

go? 

Alexis Carr: Well, I know it's like old news now. It's been a little over a week, but obviously the engagement heard around the world. Taylor and 

Michelle Pualani: indeed. Yes, absolutely. Oh.

Alexis Carr: Um, obviously you don't have to like dive into the details if you like live under a rock, I'm sure you don't know, but everyone else in the world knows exactly what happened. Taylor Swift and Travis Kelsey getting engaged. So I'd like to like kind of discuss, [00:06:00] um, you know, what brands did on social to kind of like lean into this huge cultural moment and then kind of the.

The dialogue and conversations going on, at least on LinkedIn that I'm seeing of people being like, you know, hating on brands, acting on it, or people just celebrating and be like, let these social managers do whatever they want. Like they're having fun, they're sparking joy, bringing like some joy and positivity to their audiences.

So I. Yeah, just kinda wanna like unpack that a little bit more too. Um, and then, let's see, I had some other good juicy stuff. Um, okay. Open ai, they put out a job posting for a content strategist for chat GPC. So I think that sheds a lot of light too on the industry in, in terms of like, you know, if chat GBT or like AI is coming for those types of jobs, it's like clearly not 'cause like why would they be hiring for somebody?

Who, and they're gonna pay up to like 300 K. So it's like, that's interesting. So, um, yeah, [00:07:00] those are like the two main things. I had some, I have some 

Michelle Pualani: Okay. 

Alexis Carr: that like, if you want to get to, we can, but

Michelle Pualani: Yeah,

Alexis Carr: are the 

Michelle Pualani: absolutely. Okay, so let's go ahead and start with what happened first, you know, in terms of not what happened first, but let's start with Taylor and Travis because I felt like I was like a little tuned out when the whole announcement came through. I saw it, I heard about it. So let's talk about that first and dive in, and then we'll talk about a little bit about the summer.

I turned pretty. Um, and a couple things that I wanna highlight and we'll definitely close out on the conversation of chat, GPT hiring for social strategists and how it is incredibly relevant and still absolutely necessary to have a skillset as a human and as an individual and not be so worried about what AI is gonna take over.

So can you tell me a little bit more about just like the engagement and how it happened and how it was released?

Alexis Carr: Yeah, so it was, um, wait, hold on. So sorry. She's crying. 

Michelle Pualani: No. 

Alexis Carr: let me check the monitor real quick.

All right. And we're back. Um, someone [00:08:00] decided to wake up a little early from her nap today, so she's gonna be joining us. This is Coco.

Michelle Pualani: So cute. Oh, Coco, stop. That's adorable.

Alexis Carr: Yeah. So hopefully she kinda. Pipes down a little bit. Um, she 

Michelle Pualani: Oh, it's totally fine. 

Alexis Carr: so 

Michelle Pualani: Well, I'm sure she would a huge opinion about this whole Taylor and Travis

situation, so.

Alexis Carr: Um, yeah, so what we were talking about, just kinda like quickly high level, recapping Swift and Travis Kelsey getting engaged last week in case you were living under a rock. Um, essentially she, it got, they hard launched the engagement on Instagram as a carousel post, um, collab, carousel post.

Just really beautiful pictures of him popping the question, like I've, I've been deep in like. Swift world. So like there's all kinds of like things that people have been unpacking since then. So it looks like, apparently it's like in his own backyard and all these flowers brought in to kind of look like the lover garden from the music [00:09:00] video.

And then like people did some more digging based off of her manicure and her jewelry and accessory. She was wearing that. They think it happened after she had recorded her episode on New Heights to um, the episode that where she basically revealed and launched her new album coming out. So, um, yeah, people.

Like I said, is engagement hard around the world. Everyone was pumped at, I feel like, just as like a low key Taylor Swift fan myself. Everyone's just been like rooting for her happiness and finding love, and she's been such a long journey that she just shares in her music and brings her audience and fans along for the ride.

And so it's kind of fun and so. Because of that, a lot of brands kind of hopped on that moment and created, um, like celebratory posts, memes, just very reaction content, um,

Michelle Pualani: Hmm.

Alexis Carr: day. So, like I said, I was scrolling LinkedIn and people are either like all about it and celebrating it and like. [00:10:00] Giving brands props for kind of acting on and having fun with the moment.

Some people are kind of like pessimistic about it and just being like, oh, it doesn't make sense for your brand to act on it. Like people just need to stop jumping on any trend that has anything to do with Taylor Swift, et cetera. So, actually 

Michelle Pualani: I think. 

Alexis Carr: oh, sorry. Go ahead.

Michelle Pualani: No, it's okay. I think it's an interesting thing, right? So like what you've highlighted is that people are so interested and intrigued with the brand that is Taylor Swift and they followed her story and throughout her songs and that people are paying attention to her jewelry and what she wore.

And like looking at all of these different aspects, which are. What, what I would consider like, not important, not relevant, but people are so integrated into the culture, into following her and into seeing, you know, her level of success and her success in relationships, that they do care. And I think that's such a powerful thing to be able to establish in your brand, in your business, is that people are [00:11:00] paying attention. They're engaged, they're talking about it. And um, I wanna hear a little bit more about the reception that you're seeing from brands that is negative. Why do you think people are saying you shouldn't just jump on this train? When we're in like a trend society, a cultural norm in which social media and the conversation that we're having is all about. Trends and what's viral and what's happening right now, what's celebrity worthy and, and responding as quickly as possible to what's out there. So why do you think people are not being happy about her, like participating in something like that?

Alexis Carr: I think people just have an 

Michelle Pualani: I 

Alexis Carr: on social in general. Um, that anything that people do, I think people were just mostly sick of seeing it in their feeds, if anything. And 

Michelle Pualani: thank you. 

Alexis Carr: with everyone just being so active and present on social, it's an industry where if you see something a little too much, people will call it out and be like, alright, be more original.

I think that's kind of like the overall. [00:12:00] Like sentiment I was gathering from all the like negative posts I was seeing about it. But at the end of the day I do follow a lot of social media marketers and prose and stuff and everyone just kinda like, who cares? Like have fun with it and like, this is really ruining your life.

I took a screenshot of this post that I saw that like really highlighted just the overall like industry right now. And, um, let me see if I can find it. So it's like a diagram. It was posted by Nathan. I'm probably gonna watch his name Nathan June Poker, it's basically like this little like infographic diagram.

I can read it for you, but it's like the title is Should Your Brand Have Considered Jumping on the Taylor Travis narrative. And then it's like this whole um, diagram and then basically all the answers just spit out to this one. Tidbit where it says, do you often wonder why nobody debates how people should be doing and not doing their jobs more than the social [00:13:00] and creative economy industry?

And it's created this vacuum of thought leadership on thought leadership, and people who generally have minimal background and qualifications to make declarative and sweeping statements is turning this app into a dumpster fire. Okay.

And then it says, and it says, sorry for the sidetrack, make the freaking post and help your audience think you're a fun brand. So I thought it was just kind of like a really fun, like very truthful way to kind of like sum up the action going on around it.

Michelle Pualani: Yeah, I think it's important to acknowledge that as a brand and as a business, there are gonna be things that are for you and that are not for you, and you get to decide

that right internally. With your team as a solopreneur, individual content creator, you always get to decide what you take part in and what you don't. The recent debacle with the whole Sydney Sweeney and then the Oak Bluffs and the Dunkin Donuts and like all of that conversation that came out recently, of course we talked about that on the [00:14:00] podcast, Joanna and I. And if you're not subscribed yet, go ahead and sit, subscribe for the Click Tease podcast.

'cause every single week we chat about these weekly updates and things that are happening in marketing and how you can leverage them for your own personal brand and business. But ultimately, people had to decide whether we're gonna jump on that train or not. I'm kind of of the variety that if you can jump on the train and apply it to your brand and business and make it make sense, then it doesn't matter what the topic is.

We're in a social media and marketing. Like age where you can talk about nothing related to your brand, but still have it make sense. And ideation is all about bringing different concepts and industries and theories together that may not seem related, but we are multidimensional people. We have all these different layers to our lives, and it's gonna apply in different ways.

You know, if you're a SOAP brand. And you release like a [00:15:00] Taylor and Travis line, or obviously there's legalities around that. But let's just say there's something that you release related to like their engagement that just like even just hints at it like the flowers or the

roses something, right? Um, and they leverage that at this time. Cool.

Like it has, they're getting engaged, has nothing to do with soap, but maybe it makes sense for your brand and business. And I think you're right about the naysayers. Is it that some people are just. You know, wanting people to be more original, but just that we're in an industry in an age of having fun.

Like I think the more fun you can have with social media is good. I think the difficult part when I see with those types of things is not knowing what's real. Like people were posting these videos of like Taylor Swift DMing them and asking about things like, did you see all that? It was, I don't even know.

I didn't look at it too deeply because I just didn't trust the content. I think that's something to keep in mind for your brand is [00:16:00] will your consumers in your audience lose trust with your brand because of the type of the content

that you're creating, and then therefore not listen to what it is that you have to say in the future.

So I think that's something to really pay attention to because it was, it was like DMS of Taylor Swift asking for like, Hey, you can, can you be my photographer? Or

can you? 

Alexis Carr: Yeah. I think, okay. Yeah, I know what you're talking about now.

Michelle Pualani: yeah. And so now like, I just don't, I, I highly doubt that it's real,

but I just now lack trust in that business and brand, and so I think that's something to be super mindful about.

Alexis Carr: Yeah. And like you said, just always make sure it makes sense for the brand ultimately. Like, will your audience enjoy this piece of content? Will your audience like. Relate to it and appreciate it. And does it make sense for them to be seeing it in their feeds? So if it, if the 

Michelle Pualani: Yeah. 

Alexis Carr: then like, maybe not.

Michelle Pualani: But that's one thing about Taylor Swift and her brand that I think she's done so well overall with her music and everything else, is this [00:17:00] concept and idea of one, vulnerability and authenticity,

right? Sharing her story, speaking her truth, talking about her failures and relationships or difficulties and everything else.

Really getting her community engaged and seeing her win and having her be successful, which is what you

want, right? As a brand, you want people to come around you. You want people to talk about you, you want them to engage with you, but you also want them rooting for you. Right? They need to be like your number one, your biggest cheerleaders.

Alexis Carr: Yeah.

Michelle Pualani: And then the other aspect of Taylor Swift that I love, that also brings us to the summer I turned pretty is Easter eggs.

Alexis Carr: my gosh.

Michelle Pualani: And like you, you can't, like, if you're a fan, you can't not pay attention to, again, the things that you talked about, like. Paying attention to the jewelry, paying attention to her lyrics, paying attention to her music videos and what she brings up here.

And then it ties back to this thing that she did like three years ago. And then there's this other thing, and then, you know, there's all these like. Tips or like little sneak peeks. And one thing I've seen with the summer, I turned pretty [00:18:00] in their marketing is everybody talking about these Easter eggs and how Jenny Hahn has presented the posters, has done the, like episodic rev sneak peeks or reveals, um, what they've integrated into the show That is kind of trying to tell like, okay, who's it gonna be?

Alexis Carr: Yeah.

Michelle Pualani: gonna happen because the, the story's turning out to be different than the books,

right? 

Alexis Carr: it, I mean, I haven't read the books, but

Michelle Pualani: Yes. So it's supposed to be like, there's supposed to obviously be things that align, but Jenny Hahn wanted to take the slightly different direction so that it wasn't so obvious what was gonna happen.

And so that's what. 

Alexis Carr: I'm gonna be pissed.

Michelle Pualani: Livid. I swear to goodness. I don't think it's possible. Like I have never been so invested in a show. And one of the reasons that I think I'm so invested and that I've seen too, is because of this episodic release. So the three

things I wanted to talk about when I turned pretty is the episodic [00:19:00] release, the Easter eggs, and the way that I've.

Feel like they're presenting themselves on social media that has just gathered so much conversation and so much following, which is the competition aspect. Team Jeremiah, team

Conrad, like so many pieces of content surrounding that. So they've really created this beautiful like multidimensional story and narrative that people wanna pay

attention to. 

Alexis Carr: who did 

Michelle Pualani: Yeah. 

Alexis Carr: first? Team Edward versus Team Jacob. 

Michelle Pualani: That's

huge. Like,

and Twilight was, was so powerful in the way that it came out and with the, obviously the release of the stories over time in terms of the movies and then you have this almost like competitive spirit and nature and what you're doing by creating those two yes or no.

Situations you're having someone [00:20:00] decide, right?

It's almost like this villain concept, you know, in your brand you wanna have some sort of

villain that your consumer is working against. It's like big pharma if you're in health or I other examples of like these things that you're pitting people against and you're talking about this villain. And I feel like Team Jeremiah, team comrade kind of does that.

And Jeremiah unfortunately is the villain in the story, even though like he's not. He's not a bad guy.

He's just not the right guy. Like that's the way I think about it.

Alexis Carr: totally.

Michelle Pualani: Yeah, so the episodic release I think has been really powerful because people are then tuned into and paying attention to what's gonna come next. I think we have this sense that everyone has a short term attention span. We have to give them what they want all at once. We've gotta be able to like just put it all out there.

We is typically what we've seen with Netflix and batch consumption.

Right. Lemme just put out. 20 episodes and then people are just gonna watch back to back to back. [00:21:00] But it just shortens the experience for people and it kind of has this like little spike. Okay, now we're talking about Bridgeton, and now we're not talking

about Bridgeton. 

Alexis Carr: so true.

Michelle Pualani: Yeah, we're talking about Emily in Paris, and now we're not talking about Emily in Paris, but the summary turned, Rudy has. Just drawn out this conversation because they have this release every single week, which also is very nostalgic, and I don't know if you've seen this, but people are in cities, they're doing like bars or parks, and they're watching the episodes live with a group of people.

Alexis Carr: Yeah. Well, and it's like kind of perfect 'cause it's, you know, taken over summer. Yeah.

Michelle Pualani: Yes.

Alexis Carr: Especially when like other shows and sports and stuff are on hiatus. So it's kind of the perfect opportunity. You know what made me think of that too is um, I binged all of Love Island, but same thing, it's like, that was episodic too.

It's not like they just released everything at once, but, um, I'm sure it would've been, I would've been way more [00:22:00] invested if I watched it like one episode at a time versus like everything back to back. ' cause you know, when you watch everything back to back, it's like. Okay. This is kind of like fluff. This is fluff content.

Um, and I think that's how some rights are pretty probably would feel like too, if you were just to binge everything at once, it's like, do this really need to be a 45 minute episode. Like, then when you're just teasing us like that, it's like, yes, us all of it.

Michelle Pualani: Yeah, and it has those cliffhangers, right?

From a storytelling perspective. At the end of every episode, you're like, oh my God, what's gonna happen? And you want that in your content. You want people to be able to say What's

next? You wanna be able to open the loop and have them be invested in that. Thing or continuing to follow or what's the next video with you? So as much as you can creating that environment, and we've seen that, you know, positively on a lot of social media accounts for folks, is creating some style of episode where you get invested in main characters and then you have visiting characters. You have a storyline, you've got these [00:23:00] personality quirks and traits. Um, and so I think that. Marketing has transitioned to that storytelling narrative more and more and more. And then with the Easter eggs, I don't know if you've seen any of this, but like people trying to interpret the Easter eggs of the posters or what's happening in episodes to be able to tell what's gonna come up.

Alexis Carr: No,

Michelle Pualani: You haven't seen any of

that. Okay. So apparently my feed is totally in, like inundated with pretty too

much. Um, okay. So they're essentially looking at like, okay. So Taylor Swift we're talking about her. This works perfectly because she created music, you know, or integrated music with, uh, the

summer I turned pretty 'cause about to take a chance, like music around and there's a song.

Loving You is red. And so then. They're trying to inter, like people are looking at like, okay, well belly is wearing red in these scenes with Conrad

[00:24:00] versus Blue or whatever with Miah, and then they're looking at the posters and like the placement of hands or where people are looking. So they're trying to look at all these little tells.

And then throughout the show they have these little pieces and people will play them on their social media and talk about it. And so the other aspect of that is you're not only providing that kind of like surprise delight Easter egg for the audience member, for the consumer, but you're also having people talk about it organically.

And so now you have all of these proponents for what it is that you're doing, sharing it for free without any encouragement by you because they naturally want to talk about it.

Alexis Carr: Yeah. That's like, that's the dream for any brand, right? It's like ultimate earned media and just like sparking these conversations, I think a lot of, a lot of brands and kind of take notes on that and like, okay, what are ways that we [00:25:00] can like spark these engagements, theories, people just kind of, yeah, creating content on their own.

Talking about like their theories and like their hot takes on it. And like I said, that's just like, that's what makes organic social so much fun.

Michelle Pualani: Yeah. And so powerful. And so if you think about it, if you're a physical product, for example, how can you hint, tease, create something with your clothing

line? That would then have people talk about like, okay, this is what they're gonna do next and try to project and just get excited about what it is, you know? Um, or if you're a service-based business is how you can get people to share and talk about. What it is that you offer because it was so unique, so different, so interesting. Um, and that people were just kind of blown away by

it. Or how can you create a piece content that people naturally want to share with other people because [00:26:00] it was powerful, made them think differently or brings up something that they hadn't thought of before.

Alexis Carr: Yeah, No, totally.

Michelle Pualani: Yeah, so the whole team, Jeremiah, team comrade, I think has been super powerful in creating again, that like villain, that competitive nature, the. Episodic release aspect of it, the Easter eggs, the summer I turned pretty, I think is just a really powerful like long-term campaign on how do people keep people engaged, how to keep them talking and how they share about you. So as we start to kind of close out this conversation, I'd love to come back to the chat, GPT and this strategist, because ultimately we are looking at. All of these topics, all of these things, and people have this concern, right, that AI is gonna take over, that it's going to kind of like overwhelm their, their, abilities and they're gonna be useless,

or that AI is gonna take video or [00:27:00] copy or all of the things. But why is it so important that we continue to develop our own skill sets and actually have humans in these creative positions?

Alexis Carr: Mm-hmm. I think, I mean, as someone who uses chat GBT almost every single day, I mean, it is nice for like. Speeding up some processes, scaling some processes, like having it be just like a brainstorm like might take you like a long time that are a little bit more tedious.

But when it comes to like actually creating, it still kind of misses that human touch that human. Element that like, you know, people just get it, like either you get it or you don't. And like sometimes chat GBT just does, doesn't. And like you things just need more of like a human flare and touch that comes from real life experiences.

It comes from, um, just. Yeah, people, that's the thing. It's like people can draw on like their memories, their real life experiences, like their upbringing and stuff and like all that stuff influences anything that we put out [00:28:00] in the world. So, yeah, I think like this job posting of open AI seeking content strategist for chat, GBT, um, I have the job posting up.

It's the salary range is three 10 to three $93,000 a year. Um, so clearly it's an extremely important role for them to really expand their content marketing for chat GPT, that they obviously do not trust their own like tool to whip something up for, because like I said, like. not like they can, it's not like chat.

GPT can pull human behavior in a way that actual people interacting with each other can. Um, but I mean, what an awesome gig for somebody like that would be so much fun doing content strategy for chat GPT. what else did I like? Was I looking at, I think overall, like the overall sentiment of, like we were saying like for these writer and CRE [00:29:00] creation type.

Industries being afraid that AI is gonna take over their jobs. It's like, blog writing and SEO, it's like hello chat GPT gets all of its knowledge from these blogs, you know? So it's like someone's gotta still still be creating all that content for them, for chat, GPT and AI to be like getting all of its knowledge from.

So I thought that was like an interesting, an interesting way to put things too that like, I really don't think SEO and content. It's gonna be going anywhere.

Michelle Pualani: Yeah, I 100% agree with you. Also, we still need humans and the mind of a human to be able to operate these

things. Like ai, maybe at some point will be at the point where it can build upon itself and then start to create from scratch, you know, authentic. New things, but right now it's just a language learning

model. It just learns things that have already been in place and it [00:30:00] regurgitates those things and it can be super helpful with data. It can be super helpful with analytics, it can be helpful for ideation. It can helpful, be helpful for grammatically correcting whatever it is that you need to maybe put out. But when it comes to creativity, when it comes to human ingenuity, when it comes to personal brand and personality, it doesn't yet replicate

that.

So the fact that something like Chachi PT as a company is willing to play, pay multiple hundreds of thousands of dollars for a role to strategize content. You're absolutely right means that chat, GPT, can't just do it all by itself. It's gotta have a human behind it. And that person has to be able to have a skillset to be able to think strategically and be able to be creative, have ingenuity, and be able to actually implement, you know, and move forward and move a team and lead.

Alexis Carr: Yeah, and I think this is a really important [00:31:00] signal for other companies to be paying attention to. 'cause I know a lot of companies are starting to trim down their teams and replacing a lot of these functions with ai, um, and cutting costs and stuff Because of that, I just know that like all these companies are just really putting money on.

AI being the future of like a lot of, um, functions and stuff within business, which is true, but like, I mean, 'cause you know, working in marketing, I feel like marketing is always the first team to like get cut if like things need to be, um, trimmed down a little bit. But like I said, like with AI hiring this role, I think it signals that like.

You may think you can cut corners and take shortcuts with ai, but I think it's just gonna come full circle back to people being like, oh, shoot, that didn't really work. Like, using AI for these specific, like content creation and writing, [00:32:00] tasks in the business, just like isn't really working out. And so I, I hope and I feel like we're gonna come back around and people are gonna be hiring like these.

Specific roles again, um, that initially they were hoping AI would replace, I'm putting it,

Michelle Pualani: I hope

so too. 

Alexis Carr: that, but like

Michelle Pualani: You're manifesting it

Alexis Carr: opinion.

Michelle Pualani: and I agree completely because I think that AI needs to take the role of automation and tedious like things, so I use motion app for like scheduling and ai, like task planning.

Alexis Carr: Yeah.

Michelle Pualani: And then it's a really great AI project management tool, so I use chatt PT in conjunction with Motion to be able to basically say, Hey, I wanna run this campaign or this launch.

These are the steps that we need to think of. You flesh out the steps and then you can copy paste that all into AI or motion, and it will literally plan out in the calendar with timelines, dates, and everything else. Those are the types of tasks that we don't need the brain power

for. It's not creative.

There's no [00:33:00] authentic need for it. It's just matriculation. And so I think that that's the focus from a business owner and entrepreneurial perspective that I think we need to be smart about our integration of AI for automations and systems and easing up time, like unnecessary time spent on tasks and activities. But I think that we need to drastically maintain creative roles that are people who have. Thoughts and energetics and it can, you know, drive and move forward with intention.

So thank you so much. It was so great. This was the first time I actually met Alexis, so our archive loved our conversation. And for you listening, thank you so much for tuning in. If you haven't yet, hit subscribe for the Click Tease podcast. Every single week we bring you the marketing tea, what's happening in social media, content creation, how you can perform better when it comes to your content, when it comes to your customer journey, [00:34:00] when it comes to your overarching business strategy, and then also check the show notes because we have a substack where we follow up with these episodes, which are more chatty, more looking at kind of like the fun social conversation.

But then in that sub you get directly to your email. The core takeaways and steps that you can take immediately right now in your business in order to implement what we've discussed. All right. Thank you so much, and we'll see you in the next one.