Amy Porterfield Closed DCA: What It Really Means For You

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Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow.

What You’ll Learn:
Why major creators are sunsetting once-iconic offers — and what that signals for 2026
How to avoid panic-pivoting just because a “guru” changed direction
What fulfillment, execution, and client success really mean in the next era of digital business

Timestamps:
00:00 – Introduction
01:00 – The 2026 creator economy reality check
02:15 – Amy Porterfield ends Digital Course Academy
06:40 – Why “figure it out” courses are losing trust
09:30 – The execution gap killing course completion rates
18:45 – Jenna Kutcher ends her podcast — what it actually means
26:50 – Opportunity opens when big players pivot

References & Resources:
Amy Porterfield
Digital Course Academy
Jenna Kutcher
James Wedmore
Marie Forleo
Brendan Burchard
Alex Hormozi
Justin Welsh

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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Transcript

Joanna Newton: [00:00:00] Last week on the Click Tease podcast, we talked all about our predictions for 2026 and things that we see happening in the space as the year goes on for trends, for content types, for memberships. What's really interesting is some of the things we talked about last week have already come true in 2026, and this week we're going to share a bit of. The state of the industry for online business owners and what is happening this year in 2026. Hi, my name is Joanna Newton and I'm the co-founder of Millennial Marketer, an agency that helps people create their own digital products. 

Michelle Pualani: Hello, I'm Michelle Palani Houston, a founder of To Be Honest's Beverage Company, a non-alcoholic spirit line, as well as business coach and marketing mentor. Let's dive in.

Joanna Newton: I am really excited to chat today because there has been so much chatter online about some big name folks and some big changes that are happening in.

2026, and I have to say, we called it. 

Michelle Pualani: [00:01:00] Yeah, I mean, the writing has been on the wall for a while, for sure. And Joanna, you're so integrated into this industry considering what you do with millennial. That you're seeing behind the scenes every single day with what's working and what's not, and being a data and metrics person, you're so great at seeing those things and what's happening.

But now we're starting to see a larger conversation. I think the transparency maybe is happening now with what we're seeing. Large time either creators, personal brands, business coaches and mentors that we've seen in this space for years and years and years. Pivoting, changing, doing different things, bringing different things to the forefront.

So it's exciting to see it come to fruition, even though maybe we've kind of seen it behind the scenes for a little while now.

Joanna Newton: Yeah. And today we're gonna share what some of those big changes are and talk a little bit about what it means and does it mean for your business, because I think sometimes when a big change happens, you can have a knee jerk reaction and follow suit with what. What another [00:02:00] creator is doing, and it might not be the right decision for you.

So we're gonna talk through some of the implications. One of the first big things I wanna break down is that Amy Porterfield, like the Queen, of course creation herself, has announced that she's no longer offering her capstone, I forget what it's called, but like her academy 

Michelle Pualani: Digital Course Academy Digital course.

Joanna Newton: course academy.

I think I've decided not. remember what it's called because it's actually sort of the bane of my existence. I hate that course, and I, I, before we talk about her getting rid of that course.

I wanna talk about why I hate that course so much. Because so many of my clients, they start to work with me and we work on a custom strategy just for them. They then get into this course Academy, and then they decide that Amy Porterfield launched this way. I have to too. And they want to copy her. Exactly. And, and the things that I've never been in the course, but the things that I learned [00:03:00] about the structure and strategy of how she teaches people to launch, I always felt was very outdated.

I like just to be. Perfectly blunt and honest. Not saying they didn't work for her, not saying they wouldn't work for someone, right. Those strategies can totally 100% work, and there's a lot of really good principles in there, but the way she taught people to launch, I found was a little bit. Messy, time consuming, unnecessary and outdated unless you have this like very, very large audience. But she did announce that she will no longer be offering this offer and is changing, changing course. And I find it really interesting in this world that some of. Big giant courses and there's a couple, couple other people also doing this. Big names in this space are dropping these large, expensive like masterclass type programs. 

Michelle Pualani: Yeah, the core space I think is really interesting [00:04:00] and I will say and admit that I think it's really easy for people to get started in one way and what worked for them at that time is what they're gonna perpetuate. So I see these. Is bigger, you know, personal brands, creators, uh, business owners who are educating other people on business, whether that's like your boss babe, your Brendan Burchard, even James Wedmore, Amy Porterfield, Jenna Kutcher, and all the things.

Marie Forlio. I think that the complexity in which they approached their business courses. Is true and significant to when they were starting, which was at a time when digital courses were not the norm, when the digital landscape was totally different, when software was much more complex and cumbersome when you did have to go through like maybe some code and multiple pages.

And you had to really explain things, or you had to offer position things in a way because people weren't used to buying in the online space like the years. And [00:05:00] COVID specifically has changed the consumer mindset. And so accessibility and ease of purchase, which we've talked about before, and people's willingness to buy online has shifted completely.

So I feel like the way in which they've. Taught and coached is, like you said, outdated. It's completely over complicated because I feel like it was probably what was needed at the time, but it doesn't match how things have shifted. And even as someone who's done a lot of different courses and seen behind the scenes of a lot of different people's programs, if like you spend so much time in the nitty gritty of doing the thing when really we're at a day and age where you could have a Google Doc, Venmo.

Or stand store and your social media platforms, like it's not what it used to be, which used to feel a lot larger in terms of investment of time, energy, backend resources, like all the, all the bells and whistles. And so I think we're seeing that kind of across the board in a lot of [00:06:00] ways. And so I think people are realizing like, oh, I can't keep selling this.

I can't keep 

Joanna Newton: Yeah. 

Michelle Pualani: positioning this as the answer because it's not anymore.

Joanna Newton: And, and that's okay. And one thing that I wanna make sure is super clear that we share in this podcast is, this is not a Regina George moment. You know that like meme where it's like Regina George wore baggy pants. Is it army pants? Army pants and flip flops. So I'm gonna wear army pants and flip flops. I don't know. like, just because Amy is canceling her big capstone course does not necessarily mean. You should, right? If you have a course you offer twice a year and it's making you money and you love offering it, and your students are getting results and it's working for you, like you can keep doing it, 

Michelle Pualani: Yeah, 

Joanna Newton: this, 

Michelle Pualani : courses are not going away. That's not at all what we're saying. Nothing is going away. I, I do not believe when anyone says the webinar is dead, courses are dead, this is dead. [00:07:00] That is not the case. Like there's still millions, if not billions of dollars in courses, in programs, in digital, in, in all of these spaces.

I completely agree.

Joanna Newton: Yeah. The point is that you can just, one, if it isn't working for you, this is permission to cancel it. Right? anything in your business. We talked about this in our, in our goal setting. Like if something isn't working for you, if it's not making you money, stop doing it. Like. It's okay. So make sure your products and your programs, your services, what you are offering. You love them, they're working for you, they're making money, and it gives you energy to deliver them and work on them. You don't have to stay with a broken, tired model. You can change. You can move. And I think that's really, really important. Um, but the thing that I think I take away from this situation is like we just have to start thinking about digital products differently.

Again, if something's working for you, [00:08:00] keep it going. But things that really meet people where they are and really give them hands-on help and really give them the motivation to actually. Execute on whatever it is that that course or program teaches, we said in 2026, I think those are the things that are gonna start taking off, and this to me is a sign that that is 100% true.

Michelle Pualani: Yeah. I will harp on this. I saw another piece of content about this where there was a business coach who was creating a piece of content and she was like, okay, hot take. You have to stop handholding your clients. And she went in to talk about how. Like you can't coddle your clients and things like that.

And whereas on one hand I agree, like again, as a personal trainer, I cannot do the pushups for the client. I'm gonna be there to motivate them, but I'm also not gonna say, Hey, do a hundred pushups and then walk away. And I think that we are coming off of the backend or like we're, we're at the tail end of [00:09:00] this.

Personality in the online space that's like, here's the system, figure it out. You know? And just like the coaches, the business mentors, the people in the space who are creating for like teaching's sake to teach some type of skill or thing have just been like, here's the course, do your thing. And whether you are successful or not.

It doesn't matter. I mean, what are the numbers? Joanna, you probably know better is like, like 8% of people actually do online, like finish course or something.

Joanna Newton: I think that's right. I mean, I like, I think it's around that like

Michelle Pualani: It's low. Yeah.

Joanna Newton: It's low, It's low. of people who will, will figure it out. People generally speaking, have execution problems. 

Michelle Pualani: Yeah.

Joanna Newton: no, we know things. We learn them, we get a framework, if it's not applied and not executed, it means. nothing. And generally speaking, I think that that's where people lose [00:10:00] sight is not on the ideas, not on the frameworks, not on the steps to the launch. Actually doing it and actually putting things into the world. So as a, as a coach, as a consultant, as a service provider, course creator, if you can find ways to make it super easy for your clients, your students, to actually execute on the things that you. Have them do. gonna build so much trust because people are gonna say, wow, I took 10 courses about how to do this. This person actually helped me get there. So I love that idea, like, Yeah.

we don't wanna cuddle people, but sometimes people need a reminder to do things. And if you can come up with a creative way that's gonna remind people to actually do the things that they need to do to achieve the results that they want to achieve, you're gonna be very, very successful. 

Michelle Pualani: Absolutely, and your success rate will go up. Your case studies will go up. Word of mouth, like you said, trust, authority, all the things that you wanna build for like a [00:11:00] long-term brand and persona is. Very positive. And when you can have something that people actually not just enjoy, learn from, but then can fulfill, that makes a huge difference.

And I think that is gonna be a big distinguishing factor as we move forward in the education space and the creator economy is like fulfillment as opposed to just having it in the first place. So. I think it's really powerful when we're able to integrate those things into what it is that we're doing.

Again, you don't wanna coddle your clients. You can't take responsibility for what they do and they don't do. But you can be the type of person who holds them accountable, who guides them in the way that makes sense for them, who gives them a step and then allows them to perform it, as opposed to giving them a thousand steps and them feeling overwhelmed.

Again, I think that the tail end of this. Re like way that we've done things has been very much, oh, the onus is on you. Oh, you have to do this course and if you don't do it, then that's [00:12:00] your fault. But I think that people are realizing like, actually, no, it's not my fault. And I feel like there's this almost like, what's the word?

There's this sense of like making, like you're making the student feel bad by basically telling them. And as someone who doesn't function the same way as other people function. And I've had to learn that as a human and individual in the world, and especially as a business owner is like Amy Port, like, and we're not hitting on Amy Portal film.

Amy's great, but let's just say that her course is incredibly in depth and has all of these steps. I'm not the execution type of person who can follow all of those steps and do them properly. You know, I get lost and I go this direction, I go that direction, I go this direction, and then I can't fulfill the course.

And then I feel bad about myself because I can't do it the way that it works for her. And then if the coach or business mentor that you're working with is telling you like, well, you should be able to do this and it's not my responsibility that you're not fulfilling this, then how do you feel about yourself?

It's like the fish in the tree, [00:13:00] um. Metaphor. That's like if you judge a fish by its ability to climb a tree, then it'll always feel like it's. Stupid or dumb, right, or incapable. And we need more learning styles, more hands-on support, more services like yours, Joanna, with millennial, that can allow different types of personalities and people to approach this space and do it in a way that works for them.

Whether that's more simplified, whether that's more help and hands on, whether that's a, again, a single step at a time. Like for me. What the, the program that I'm creating, I want it to almost be like a submission. Like you have to do this portion and then you submit it, you get reviews, you get feedback, you get hands-on like, Hey, this is, yes, this is no, I've, I've done master not mastermind level, but like high level group programs.

Asked for specific feedback and not gotten it gotten just more like, well, you should be doing it like this. I'm like, well, I know I should be doing it like that, but tell me like direct [00:14:00] feedback on what's happening in this particular moment with this particular thing. So anyway, I digress.

Joanna Newton: And your your customer, and your customer needs, and your customer success has to be your number one. One thing, this is like a super small language change I made a long time ago, but early, early in my more career than even consulting business. I'm the kind of person who's really good at doing things, getting things done, and remembering to get things done and all of that, which puts me in a position a lot of times where I am. Asking for things multiple times or all, all of this. And when that happens to you, it's very easy when someone's like, Hey, where's that document with the things like you did today with the text message? Where's that text message? You found it before I even got to you, right? If I responded you, you couldn't find a text message for an idea for this, this episode. found it before I got there, but say you didn't, and I was like, [00:15:00] I can respond in multiple ways. I can say, oh, here it is, right? No judgment, no issues, just support. Here's the thing. I can respond with, well, I sent it to you on Tuesday, December 14th. You can just find it if you search. Right? Those are two ways to respond, and I think sometimes we treat our clients like the second one, right? Oh, it's here, here, here. You should have known. When we can just say, here, it's, and we don't have to like prove we did the right thing at the right time and put it in the right place. No, we just say, here's what you asked for. And, and that's something I do with my clients where I. may have think something didn't happen and I just go, here it is.

That creates such a better relationship with your, with your customers than proving to them they're wrong for having missed whatever it is that they missed. We don't need [00:16:00] to tell them that, 

Michelle Pualani: Uh.

Joanna Newton: if it comes up later as a customer service issue and they're like saying you didn't do something that, that's not the case I'm talking about.

But in a general relationship, just providing what they need when they need it, and when they ask in a way that makes them feel like the star. 

Michelle Pualani: Yeah, I think as contractors and freelancers, a lot of times, and I see this again like we see it marketed, is getting frustrated with clients for different reasons. Now, there obviously are boundaries that you can set as a service provider especially, and containers that you want your clients to stick to, and you have to set that precedent, but at the same time, like they're paying you to do the work and do the service and be the person.

And so a lot of times like. You know, especially as a business owner, I have contractors and graphic design and social media and freelance for accounting and this like I all the time and I am thinking about maybe 30, 40 different things, but I'm going to [00:17:00] that contractor for that particular one thing, right?

And so I'm relying on them to know what that scope of that thing is, right? Because I'm holding all of this other space. So I think we forget. And we tend to like put the burden on the client or be upset with them or frustrated or ugh, like you said, like, Ugh, I already sent that to you. Or that's sort of deal.

But we take for granted the fact that like we have all the frame of reference for that one thing because that's our job for them. And so we get that. But then that other person has a thousand other things going on for their business, for their whatever, for their. You know, everything else that it's like, yeah, they're just a person and we can, we can help in that way.

So I definitely think that that's gonna be a huge shift that we see in the industry in terms of support services. Like I'm seeing a lot of very successful business owners right now, like that, um, personal brand launch that you and I have talked [00:18:00] about before. I'm blanking on her name. I'm, it'll come to me, but she, um.

She only, she has one offer, one core offer, and she does like 700 KA month or something like that. 'cause she has like 350 clients and it's like a anywhere between like three K to however much per month. And it's a service and it's all about content creation. And she saw, she follows the same methodology, the same framework for script and story writing, for the content creation process.

They're responsible for filming and then they edit, they post and they manage the social media content. And I think that. We are seeing a lot of people pop up, not pop up, but either be successful or very fulfilled in business with a service-based option. And she doesn't, she doesn't have a course. She gives out a bunch of resources for free.

Same thing you see with like Alex Hermo. He gives all of his educational content away for free because his business [00:19:00] model is different, right? He acquires, they run businesses, they profit and make money off of those businesses. So the education and the personal brand side of what he does is not technically for monetization, even though obviously if you have YouTube and things like that, that's like a different, a different side of things.

Um, but as far as like courses go and the education and creator economy on that side of things. Yeah, not everyone's making money that way. There are other business models that lend toward making an income and sometimes that service contractor based side of things is gonna be more successful, sometimes more scalable, and deliver on the service better.

Because if you do have a course that people aren't using, it can get frustrating as a, as a coach, as a teacher, as an instructor, when people aren't fulfilling what it is that you hope that they fulfilled with the education itself, you know?

Joanna Newton: Yeah. Another big shakeup so far in 20 20 16 that I wanna [00:20:00] mention is Jenna Kutcher, one of like, again, another big name in this space. She's no longer offering. Her podcast, done. She's stopping it, she's letting it go in 2025. Um, again, could feel like one of those moments of Jenna Kutcher is no longer doing a podcast.

That means podcasts are dead. Um, what do you think about that? Michelle, 

Michelle Pualani: I think not. I did read, so what you sent over, which I did find, by the way, 

Joanna Newton: you are very 

Michelle Pualani: you're. Do the due diligence and go back and look. I missed it at first, but I found it. So went to a link and it was a threads post about some of the shifts that we're seeing of these big name people. And the comment section I think was the most interesting and people like we get defensive.

Online people are so defensive. It, it just is, it's a crack up to me. I think people are so uppity about so many things and defensive about so many things [00:21:00] without really understanding the context or the situation or the person who's talking. Okay. That's that aside. Someone had mentioned that Jenna Kutcher has been through like a total rebrand through 2025 and she's changing and pivoting a lot of different things.

And I think, you know, in the comments, defensive stuff aside, I think it's important to acknowledge that businesses will evolve and grow and they will pivot and they will change. And so, you know, I, James Wedmore is someone who is actually launching, he started with YouTube and that's how he got.

Successful and popular in the beginning. And then he shifted and pivoted a little bit and now they're going back to YouTube. I think it's important to pay attention to what platforms are spiking, peaking, growing, scaling, starting to, um, reach more people in a certain way. We have different platforms for different reasons, and the type of platform, you know, based on who you are and how you wanna invest your time is important to decide.

Knowing that Jenna Kutcher is going through like a larger evolution. I also think it's important to [00:22:00] note here that sometimes not all of these decisions are purely based on metrics and data. There's also a human being behind the scenes, and so sometimes you can do something for a really long time and maybe it's still getting downloads and maybe it's still leading to leads and sales, but it's maybe not sparking joy any longer.

And we as personal brands and as our. Entrepreneurial business owner, you know, minds can have. It is we get to decide where we invest that time and energy. So that's what I think about when I think about these pivots and changes in a big way, is that she's been doing it for a really fricking long time and she maybe has exhausted the sense of like feeling satisfied with the process in and of itself, you know?

Joanna Newton: Yeah. The big message it sends to me is like, you, right? This is your business. You are the leader of this business, and you get to do what [00:23:00] brings you life and brings you joy. And maybe the podcast really wasn't bringing in money anymore. That's a possibility. There's a lot of reasons for that shift. But you can stop doing something that's making you money if it is costing you something else, right?

Peace of mind. You don't love it. You don't enjoy it. And again, this is one of those cases I work with a lot of entrepreneurs who are early in their journey and they feel this pressure to do so many things, right? They feel. Oh, well, I have to be on Instagram and I have to be on TikTok and I have to have a blog.

And I have to have a podcast and I need a low ticket and a mid tier and a high ticket and a this and a masterclass. And we are looking at all of these different gurus and looking even at businesses that are already multimillion dollar businesses and thinking that's what I need to be there. But. Most people start in one spot and, and you need to start in the spot [00:24:00] where, especially if you're bootstrapping, you need to start in the spot.

That's the content that you naturally want to create and the content that you can handle creating on your own or with. In the means of your budget, right? Like you just have to keep that in mind. And I think a good case of this is, um, Justin Walsh, right? He's still only on LinkedIn, right? Like he only posts on LinkedIn because that is where he is.

And he's very, very successful. He has a lot of other things. He's got a newsletter and he has a Substack and some other things, but like he is primarily a LinkedIn content creator and building a whole business on it. The key here is, is you need to find a platform and a content medium in a way to work with people that you love, both from like your organic strategy to your paid products.

Like what is it that you are going to wanna love and wake up every day doing? Because if you don't set it up that way, you are maybe even more [00:25:00] trapped than you would be if you were in a nine to five, right? Because you're just stuck doing things you don't love to do. So. If you like making video content, make video content. If you hate making video content, don't make video content, And you get a say in whatever it is that you want to put into the world. 

Michelle Pualani: Absolutely. I think you have to love and enjoy. I'm going through that process right now is how can I simplify? How can I really love and enjoy and wake up wanting to do this? Because if you're in the creator economy, you have to have some platform that connects with people, written, audio, visual, like you've gotta choose something and.

We can look at all these things and say, oh, Amy's not doing a course anymore. Oh, Jenna's not doing a podcast anymore. You know, it's like the list goes on. But like you said, we can only interpret it for what's good for us, what's working for us, and that sometimes takes some [00:26:00] trial and experimentation.

Sometimes it takes some testing, sometimes it takes. Failing in a big way to figure out like, oh, this is not what I want. This is not what I enjoy doing. But you've gotta do something. You've gotta take the action. And I'm even in that place right now, like I have some scripts ready and I'm supposed to be filming content for my personal brain, and I just keep putting it off, putting it off, and I'm just thinking to myself like every single day that I put it off, the larger it becomes and the more inaccessible it becomes.

It's like you have to figure out how can you break it down? How can you make it something that is a low barrier? For you and that you can do consistently and continue to show up for.

Joanna Newton: Yeah, definitely. Like how can you make it you want to do it so it feels easy, so it feels freshed and something you can just sit down and do. other thing that I think that I think about with these big, big shifts is I. When there's these big name changes, it makes room for new [00:27:00] people to come up, Because when, when thought leaders change what they're doing, there's still the demand for what they did. Like right. Someone was buying that course, someone was listening to Jenna Kutcher's podcast. Now when those things are gone, all of those people likely are looking for someone else for that same support, and so. A lot of these market shifts can make room for new voices, new people, ways to connect with people, and that's also, I think, very, very exciting. Right. As, as these things shake up, I think we'll see some new voices and some new thought leaders coming into this space that hopefully will take a, a super fresh, accessible approach that we're talking about.

That's like. Getting things to market faster and simplifying and helping people actually do what they love and build businesses that are are right for.

them. Those things are harder to [00:28:00] productize in a massive course, but we'll see if someone can figure it out. 

Michelle Pualani: I like the opportunistic mindset is that you can see in a lot of these instances saying like, oh, well I can't do courses anymore. Or, oh, well I can't do this anymore. Or, oh, this is no longer what people are looking for. Or, you know, COVID happened and therefore people aren't spending money. Okay. The economy is bad, so people aren't buying superfluous things anymore.

You can, you can look at all of. Things that are happening around you and respond in the negative and say, I can't do these things. Or you can say, oh, there's an opening here. There's an opportunity for this. People are wanting this now so I can fulfill that need. And you have to do that as a business owner.

It's like a blockbuster example. Blockbuster never evolved as a company, and so they closed. There are so many businesses that close and close and close and close typically because they're not meeting. The market demands and the shifts and the pivots and the changes that are happening. So if you wanna be a [00:29:00] longstanding business, if you wanna be a well-known name, you can pivot and react and change and grow and evolve.

And you can go from a course to a membership to digital guides, to a challenge to. You know, whatever subscription thing is next. You know, make it, make it up as you go. Figure it out. Try something new and don't let yourself also be feeling that sunken cost fallacy. I think this is a good reminder to say, I, Amy Porterfield again, as an example, put all this time and effort into this course, into this program.

She's. Closing the doors on it, maybe she'll reopen them again in the future. Maybe she'll completely rebrand it, rechange it, you know, adjust it to meet the demands of today and what's happening in the industry. Maybe not. But she's not sitting there thinking like, oh, I spent all this time and energy on it so I can't close it.

She's thinking like, okay, that door is closed. We're done. We're moving on to the next thing. We can release things and sometimes it's better for ourselves, our mental health, our [00:30:00] sense of wellbeing, our enjoyment, and for our businesses. From a financial perspective, when you're able to cut the cord and move forward and acknowledge and recognize, like.

I put a lot of time and energy into that. Maybe I made some money, maybe I didn't. Now I get to move forward and do something else, and I can continue to create and I continue to manifest and I continue to pour energy and heart into something. And it's okay for that to change and grow and evolve. Don't get lost and like, oh, I met, I, I, I'm, I'm losing it, or I have to hold onto it.

I, I've done that too. And so it's, it's okay to cut it, move on.

Joanna Newton: Yeah. and I know for me, like all of my biggest business, sort of like level ups or career ups almost always came from times of crisis. Like something like COVID as an example. Not to go into like detail what those moments are, but like normally something kind of bad going on [00:31:00] and being able to step up in the moment either helped me get a promotion, helped me level up my business, helped me increase income, helped me create a product that was worth a ton of money, whatever that was. Typically happened in a time of shakeup, turmoil crisis. So if you can be the type of person that can show up and pivot and actually use bad scenarios or setbacks as growth opportunities, I think that's how you're gonna be able to come in and save the day and reach your goals by being able to work through those things.

Michelle Pualani: Yeah. Do we have any more things that we're seeing changes, adjustments, industry trends? Hello.

Joanna Newton: think that, I mean, there's lots of other things happening, but I think that really covers what we talked about today. Really covers the heart of what we're seeing, right? People are shedding old products, people are changing major growth [00:32:00] strategies, and that's just a sign that the industry is changing and if you change, pivot with it, you're gonna be able to be successful. 

Michelle Pualani: Yeah, and identify and acknowledge again, what is gonna work for you. Don't get hung up on somebody else's thousand step strategy that was successful for them, if that feels overwhelming or frustrating or not aligned. You know, when you start to pay attention to your gut and your instinct as a business owner and figuring out where do I wanna spend my time?

Where do I wanna spend my energy? I don't wanna spend a ton of. Time behind a computer. Like, yes, I'm a digital entrepreneur in some ways, but I don't wanna be behind a screen constantly. I don't wanna constantly be creating graphics. I don't wanna do certain things in my business, in my life anymore. And so how then can I format my business, my brand around that?

Because we are in the day and age of choice and you really can like lead the life that you want and then build the business, build the identity, build the personal brand around that, which is really liberating. [00:33:00] So very exciting.

Joanna Newton: Well, thank you so much for listening to this episode of the Click Tease podcast. Make sure you subscribe to get updates whenever we post a new episode. And if you aren't already, make sure you subscribe to our substack, where we take what we talk about in these conversations and put them into tangible, actionable things that you can do in your business.

We'll see you next time.