Episode 107: Why Great Songs Go Unheard (And How AI Can Help Them Find Their Audience)

A song can be great and still miss its audience, simply because nobody knows where to place it. That problem sits at the heart of my conversation with Zotz - the strategist, music executive, and CEO of Rocketship Music, a new platform built to help artists understand exactly where their track fits before they spend money promoting it. 

We talk about the practical reality of modern music marketing for independent artists: choosing a “single”, defining genre and mood, writing targeting, and making decisions with tiny budgets while the industry often waits for TikTok or streaming algorithms to pick winners. Maxwell explains how Rocketship compares your music to similar releases across decades, then uses that historical context to point towards likely audiences and smarter next steps. The goal is not to replace taste or creativity, but to stop creators shooting in the dark and to reduce wasted spend on the wrong channels. 

We also go deep on what responsible AI in the music industry looks like. Rocketship is not an AI music generator, and Zotz breaks down the legal and ethical hurdles of building “AI that listens” without training on copyrighted recordings in the way most people assume. From there we explore where AI genuinely helps musicians today: saving time on workflows, improving planning, and freeing artists to focus on writing, recording, and performing. 

Finally, we look ahead to a market where AI increases the volume of new music and raises the stakes for human artists. Our shared takeaway: fandom, live connection, and knowing who truly resonates with your work becomes even more important. If you enjoy these deep dives into A&R, artist development, and music tech, subscribe, share the episode, and leave a review. What’s the one question you wish you could answer about your audience right now?

https://rocketship.music

Transcript

Why Audience Fit Matters

0:00

Welcome to the Music Business Body, the podcast decoding how the modern music industry actually works. I'm Johnny Amott, industry consultant, artist manager, producer, educator, and author of the music business for music creators. Every Wednesday I explore the ideas, technology, and industry shifts shaping the future of music. This show helps creators navigate the rapidly changing business of music. Now, um Maxwell Zotz is a kind of uh he's a strategist, he's a music executive, he's an entrepreneur, um, and he has co-created Rocket Ship, which is a company, a brand new company, uh that really fascinates me. Um you've probably heard me talk on this podcast before about the idea of an artist-centered ecosystem. And I think what that actually means is giving kind of independent artists and uh smaller independent labels the same tools as bigger labels. Um and I think Rocket Ship are a really good example of that. So just imagine putting out new music and kind of going, Well, I don't really know where this fits. I don't quite know what uh the metadata is or what genre or mood is attached to it or what the targeted demographic should be, because I just made the music and I haven't really thought about that kind of stuff. And that's kind of been a problem until now. Perhaps, right? Uh that is what Rocket Ship music does, right? So it compares your music uh against other music to understand exactly where it fits. So I think this is going to be a pretty useful tool for many people uh all over the world. So uh let's get into it. I'm gonna play the interview now.

What Rocket Ship Actually Does

1:55

So uh Zotz, uh, welcome to the music business, buddy. It's good to have you here. I've read a lot about you, and it's good to have you here. Uh, how are you? I'm good. Thank you. Thank you for having me. Good. No, no, thank you for joining me. I appreciate it. I'm really, really excited uh about what Rocket Ship is all about. Um one of the biggest battles, let's say, that sort of artists often face is in figuring out, you know, what their music is, where it fits, what the demographic information might look like. Um, because I think some artists just kind of make the music and go, I don't know where it fits yet, you know. Um, and I think one of the things that kind of makes this sort of artist-centric ecosystem is artists having the same tools as labels, right? Um now it seems to me that that that Rocket Ship seems to be able to kind of build an understanding of where a song fits in the landscape. Have I understood it correctly? It does. And and I and that was a first step in terms of like really giving the power back to the independent artist. Um, and it was really important for us to to have a starting point in terms of understanding of um, you know, when promoting a song, you know, you're either shooting in the dark and hoping that your gut of who to reach is accurate, or using science and data. And, you know, I come from an advertising background, and the Fortune 500 companies of the world are all using data to make advertising decisions. Why aren't musicians that's a very good point? Um, you've do you know what? Uh this is something I've spoken about uh on the podcast a few times, is that there's so much to be uh said for looking at other industries and going, what can we take from that industry that we can put into music? And you've just stumbled across something superb there. I love it that you've done that. By thinking laterally like that, it creates an opportunity, doesn't it, to go, hang on, what can we do here to actually help people? Why aren't we doing this? You know? Absolutely. And and I think artists are at a natural disadvantage. And before we even get into AI music creation, just the nature of who artists are in terms of creating artwork and putting it out there in a vulnerable state. And having managed musicians for many years, you know, I have a very different mindset and I'm a type A business person. So when I when I introduce it to an individual that I'm, you know, in the music industry, um, they're like, oh, like what do you create? And I was like, I create nothing. Um, I'm here as support to those that do create. Um, and as a manager, you know, I saw the the difference, the the disconnect between an artist who just wants to put their music out there isn't thinking the way a, you know, an advertiser or you know, a business person is. And that's partly what managers are there for. Um, but you will also recognize that the the independent and amateur and developing artists, there there are not enough managers for that, in part because of the revenue model, because of the the money that's at, you know, at their disposal to motivate. So I get back to the thought process of it makes sense that artists don't know how to market their music. And Rocket Ship exists in an attempt to try to democratize that space and give some power back to those indie artists. I love it. I love it. Um I really congratulate you for doing that, for spotting that, for bringing it over from another area into music. It's so helpful. It's strange actually, because when I first read about what you've built, um, it was one of those moments where I thought, why has no one done that yet? Like you know, like a lot of good ideas, right?

Teaching AI Without Stealing Music

5:40

There is a lot of reasons why no one has done that. And I and I'm gonna I'm gonna hit that head on that 20 months ago when this concept was being kicked around, um, the scalability of AR and being able to identify the audience for an artist and a song and seeing its trajectory and whatnot, there's a lot of reasons why. Um, and in the the the core reason is the legal manner in which you can educate AI on copyrighted music. Um, so right now, Johnny, do you know why Chat GPT can't listen to your music? Well, I would presume because it doesn't have the permission to train on copyrighted material. Correct. And and for most, that's like understandable. For for a wider consumer audience, they have no idea. They're like, well, why don't you just put your song in there and see see what it says? Like I've had investors say that to me. Um, there's a really funny podcast, Podcast Saves America did a bit about a month ago um where the the host actually like farts into a recording and puts it into ChatGPT just to see what it would say. Like it's just a fart, and they're they put it in there. And the the the um Chat GPT came back and started describing it as this cinematic experience, as in like, you know, there were that this sound was profound and that they should license it this way. It's not, it doesn't have the ability to listen. So we worked very hard and and partnered with Loeb and Loeb, the number one music uh, you know, IP attorneys in the world, um, to find a defensible and ethical and legal way to educate AI on you know 50 years of music. Um, and did so with the hope that that context could help the human artists of today reach you know their true audience and find success. So it's not to train, you know, you'll you'll see in the the music um AI curate creation space that there is this um conversation and legal battles over the rights of you know training AI. We're not in that conversation because we're also not creating new works of art. We're simply being able to add context um, you know, to the the new music that's being created by humans. Yeah, yeah, yeah. It's it's kind of like I I totally get it. Uh by the way, if anybody were to say, oh, you know, what what you're doing here is is working with uh you know copywritten work in order to I'd say no no no no that's not at all what it is. It's like taking a tree and going, right, in order to figure out the species of this tree, I'm gonna put it into this forest. Yeah. Right? And then just context. Yeah, yeah. It just it's exactly right. It's not it's not like you're you're harvesting copywritten material, you're just figuring out its location. I I get it. That's one of the reasons why I wanted to talk to you. I I just I I totally get what you're trying to do. And I and I love it. I really do. I think it's brilliant. Um a lot of artists do worry about um AI, especially in regards to the role of creativity, which is different, right, from what we're talking about here.

Using AI To Save Real Time

8:44

Um, but you know, you do take a different view. Um where you know, where should AI support artists, right? And where should humans remain irreplaceable? Do you have an answer for that? I think that the the conversation of AI music and the creation of it is like pretty overtapped. Like everyone is talking about that. And the conversation that I want to be having is with an influx of 40% more music being created via AI, what does that mean for the humans who are making their music? Um, how should they be looking at AI in general? You know, if there's this fear that their music is going to be um, you know, trained on, et cetera, I can appreciate that and I want to create an environment where that doesn't happen. Um, but at the same time, coming from the advertising world and knowing that small business, big business across at least America, are using AI for efficiency, for you know, getting projects done quicker, smarter, faster. Why should musicians not be in that same boat? And so being able to take a work of art and have AI listen to it in a manner that then creates a marketing suite to be able to streamline activities was not is not a profound thought. I think many people could get there mentally. How we did it is unique. Um, and I think that, you know, as musicians think about where AI is being used, Meek Mill, you know, was on X or or Instagram talking about that he uses Claude, like big time rapper using Claude. I think that was profound for a lot of people to hear because they're like, oh yeah, that does make sense. I can streamline the copy of my social post or I can organize, you know, my output, or whatever it is, it's efficiency. And I think we need to be there if we're gonna compete with AI creation. And that was your question of like, what does this look like in a world for musicians with you know AI coming into music creation? Well, it's we need to combat it with that same technology. Uh also I I think it's useful for artists to be able to use Gen AI, but to do exactly what you said, to save time, um, whether that's copy for a post, as you suggested there, uh, or or even a strategic thing sometimes. Um, you know, so um no, I love it. Um, what does what does AR look like to you, Zotz, in in 2026?

A More Proactive A&R Future

11:21

Are we moving, you know, from instinct and relationships towards, you know, data-driven artist development? I hope so, Johnny. Like I made a LinkedIn post when we launched the company, and I I compared um the current AR strategy that I see of my peers, of people that I know, managers, label people, as slot machines. That they're like simp, they're simply standing by and waiting for the TikTok algorithm to anoint a sound and start taking off. And then they're throwing money, sometimes stupid money, at that sound in an effort to bring it in-house. At the same time, we're seeing Grammys and major awards, but also just major touring artists succeeding not because of their music, but because of their influencer status. So now labels are signing influencers and turning them into artists rather than identifying artists and scaling it because it's easier. Because currently, today in 2026, that social media has a profound effect on the scalability and the speed in which you can get that music, you know, to people. And I totally recognize that. Do I believe that the Grammy nominees of this past year, those who came from influencers, and I'm not going to name names, but that those who were influencers that became musicians are worthy of that to be decided. But they they certainly level leverage that. The the the the the big picture that we're trying to go after is can you identify signals of music farther, you know, earlier in the process than waiting until it hits an algorithm? And I and I I think we can accomplish that. Yeah, yeah. That's so so it's just about being a bit more proactive than being reactive to it. Um okay, yeah. And it's no different, Johnny, than than how tech startups are work. The the idea that why combinator is an organization that deploys capital early to um, you know, very young startups, tech startups. And they give not only, you know, guidance and advice, but small amounts of money for small amounts of equity in that project. I look at music as the opportunity of no different. That that if done correctly, we could identify really, really great music, starting with a song and then going to the artist that could, with the right capital behind it, reach new audiences more efficiently and better, and we could discover gems rather than just betting on the influencers of today to be able to like make auto-tuned music or waiting for the the platforms to anoint someone that they're next. Yeah, yeah, that's a good point. Um, do you know? Uh just last week I was I was thinking about you and your team and what you've built because I was in a meeting and uh and it was quite I better not say too much, but there was an awkward moment, right? Because there was a marketeer there that said we were talking about strategizing for a new artist, and and the marketeer said, well, we have to put a single out first before we even know what to do next, because you know, we have to be reactive to the data. And the room went really quiet. And then I and I immediately thought of you and your team and what you built, and I thought, no, that's not true anymore, is it? I I don't think so. And and I think that the first step in our platform is changing that narrative. It's also gonna extend to the major labels. You know, right now in Nashville, there is a label that sits around the table, and when the artist presents their music, they have a score between one and three. Is this a single or not? And it it doesn't come down to the artist's ultimate decision. It's it's the collective group of like which is the strongest song. That's a very subjective opinion for something that could make or break that person's career. Um, I don't believe that data and data alone can make an AR decision. I'm smart enough and have been doing this for over 15 years to see that like so many other factors besides historical context can can you know reflect in someone being successful. But the starting point of like where someone's audience is and the potential for that song based on historical and other analysis and data points is a really great reference point. And I think it's more rooted in fact and and less in you know subjective opinion. Yeah, yeah, I I I think so too. In fact, actually, that point's the interesting one because it takes us back to the time-saving thing again. Um, I mean, let's say, for example, you've used Rocket Ship to inform uh what a strategy might hopefully look like, and then it you do it and it works, and you go, wow, we're a couple of singles in now, or moving towards an album, and we've kind of got the answers that we wanted a little bit quicker. It doesn't then necessarily change what you do forward from there. It's just saved you time so you don't have to roll out an entire album or two before you get an idea of where it fits. Agreed.

Testing Singles Before Spending Money

16:51

I I also think that uh more than saving time, it saves the very limited resources that the average independent artist has. Um, and if they're being subjected with, you know, playlist here, you know, influencer campaign here, and not knowing how to react to those things and just looking for a silver bullet, and they that they need to know first kind of what is the potential trajectory of this sound and what is the historical context of that sound. And I implore more artists to test this out using Rocket Ship in the sense of like, I really believe this song is a single. Cool. When you place it into our platform, it will populate 20 songs that are the most similar to that that have been released. And with that, it will also state what the success of those songs were. Did they chart on billboard? Did they have radio airplay? If none of those songs you've ever heard, they're from artists that you don't know and they're not singles and didn't have you know accolades correlated to it, that may either be that is one of two things. It's either you don't have a single and you should re-evaluate you know what you're making, or two, you're really progressive and you have a very big uphill battle to create that new noise and establishing precedence. But I don't believe that there's any sound or song or or style that has just come out of the blue. It all is cyclical. Music is cyclical and it comes from somewhere. So like something had to walk so that another could run. Um and I'm I'm a believer in that, and I think most ARs can believe that. So if you prescribe to that thought process that historical context has relevance, then rocket ship is that first step in in the process. Yeah, yeah. This is really exciting. I love it. Yeah, it is though, isn't it? Well, you know this because you're you're on it, you're doing it. I'll tell you, Johnny, it's like 20 months feels like forever. We we've been sitting on this idea, and to execute something of this magnitude took a long time. And part of, you know, starting a company is ensuring that there's product market fit, that the market is ready to have that conversation. I'll tell you, 20 months ago, most people that I knew did not understand the context of AI and what it could do for any business. You know, my my wife, we recently had a um a baby, and you know, I realized we were at that moment when she started using Claude to answer questions around her early, you know, postpartum, you know, things. Like it's when you watch a commercial and Gemini is is has a commercial that is targeting uh millennial moms to take a picture of your soccer calendar so it will populate into your calendar, you know, and do all these things for you. We've reached a place where people can understand and utilize AI. And that's where, you know, I'm really thankful that RocketShip has launched today and has the ability to help people today who understand, you know, that context um at scale. Yeah, yeah. That's that's very so I can't go any further without saying congratulations on the birth of your child. That's lovely. So my eyes just I was like, oh, that's lovely. Let's forget everything. That's fucking fun. Carson Goldie is is upstairs right now. She's four months old. Um, it's it's definitely put things in perspective perspective. As you launch a startup company and and you're pursuing things, you know, having someone else relying on you, it definitely changes the perspective. Yeah, yeah, yeah. Well, sometimes it it kind of gives you a bit of a kick of energy as well, right? Oh, for sure. Yeah, I'm gonna make this work now. I'm motivated even more so. Yeah, yeah. I get that. Uh good for you,

Education And Vetted Marketing Partners

20:43

man. Um, okay, so kind of you know, technology is level leveling the playing field, let let's let's let's let's put it that way. But you but you made a good point earlier about kind of how data gets you to a certain point, but then in comes the sort of the expertise, the you know, the ideas, that kind of thing. But um, but that can be reactive, can't it, once you've got something that you work with. So would it be fair to say that technology can level the playing field between sort of independent artists and the labels that have got big analytical tools? I think technology throughout history has always leveled the playing field for you know society. Um as much as people have a dystopian thought process about the implications of AI over the next five or 10 years, and maybe some of those are true, um, there is there is the life that we're living now and what AI can help us today, um, you know, to to better become more efficient, to spend more time with our family. Um and we're we're not alone in that thought process. You know, I I I participated in in Harvard's uh agentic AI course. And on in that course was about 300 of, you know, um, you know, four. And 500 brands putting their employees out there to truly understand the implications, not so that it could replace them, but so that they could make the most of their job and spend the time on the things that matter. And the things that matter often, you know, don't get the the time it's needed. And I think from a musician's standpoint, um, there is a lot of public discourse about uh, you know, there's a country artist, Nate Smith, just made a post this weekend that he is over social media. He is sick of living and dying by social media, um, you know, that that has become his job. Um, I think a lot of artists can relate to that. And a lot of independent artists and developing artists, they feel like that they're spending more time creating content, editing content, creating copy and organizing kind of the deployment of that content to trigger algorithms than making the music. And that was the job that they signed up for. That's the passion that they have is writing the songs, producing the songs, performing the songs. So now we have technology leveling the field of like, okay, cool. Once I've put my song into Rocket Ship, I now have a you know a home base to delegate, to automate, copy, to automate whatever the case may be, to use my time more efficiently so that I can get out there and perform, so that I can get back in the studio and create the music that matters. And I think human beings can really understand that context. I I don't think AI musicians can. And so we're we're catering, you know, to the human um, you know, music creator. Yeah, that's that's a good point. A lot of this is really about an education lift, I think, to some people, to not to to embrace it, right? You know, and to kind of go, oh, right, yeah, actually. I was a bit against that, but now I have tried it out. It really does save me a lot of time. And instead of doing 10 hours a week on content, I can just do one hour because I know where I need to funnel it and tunnel it now, you know. And the education is a big part of our our platform and thought process. For every part of your marketing um, of your music or your tour or your album, there are educational videos from you know, people in the in the business that are explaining the concepts. We also will start bringing in um affiliates into our platform, you know, platforms that exist that uh help artists, whether it's playlisting companies or or influencer companies, those we will be vetting those companies and integrating them into our platform so that if you don't know anything about TikTok influencers or you know nothing about playlisting, our platform can educate you, having listened to your song, and then drive you towards an outcome based on your budget or timeline, et cetera, with a partner that's been vetted, so that we preserve our resources and deploy them where possible. You know, this economy, at least in the US, is not great right now. And so for artists, they're being hit the the worst. Um, I've spoken to a bunch of touring musicians who are talking about how touring is not possible in this economy. And that's scary. That's a scary place where live music is not, you know, available to people. So hopefully tools like this, approaches like this, will change the landscape and allow um, you know, artists to do what they love. Yeah, that's that's a good point. You know, I'm just thinking out loud here, Zotz, but I'm just wondering, um, yeah, some sometimes you get uh recording artists that will kind of look at, let's say, a collection of songs that they've uh composed and recorded and kind of maybe pick out, you know, the songs that they feel are the ones that should be pushed as singles or the ones that they might want to pitch for television opportunities or whatever the case may be. And really what they're doing there is they're going with instinct. I like this, it feels fun to play live, therefore I think it's you know, and I get that, and that's part of the art, but it's the problem with it sometimes, and that is that when we when streaming analytics first came in, an artist and labels were able to look at that data and go, gosh, do you know that song there is the one that you didn't like and it's got the highest listed to stream ratio, or it's got the highest save rate. So if we take that entire process and reverse it the other way around, it could be that you get an artist that puts their song uh into into Rocket Ship and then says, actually, I don't like what RocketShip's telling me because of how good it is. And it might be that they go, actually, mate, mate, maybe, yeah, maybe the song that I really love, that I love playing live, it's blinding my vision. And actually, the thing I need to do with it is what it's telling me there. You're absolutely correct. I'll I'll push you a little bit farther.

Hybrid Genres And AI Memory Loops

26:45

That genres in general are becoming blurred. Music in general is becoming very hybrid in terms of sounds. Um, you know, I came up with an artist post Malone who made a certain type of music that he no longer makes today, and and he's evolved in that sound. Um, I think that as more people get influenced by the music around us and and try different things, it's more likely that 10 songs get uploaded to Rocket Ship that are in a bunch of different, you know, places. Like I haven't defined my sound yet as an artist, and I'm looking to see what resonates the most or what has the most potential for me to test. So it could be that someone uploads, like, oh, this is a bit rock, this is a bit country, this has like a rap verse in it. Okay, cool. We're gonna see what the market, you know, and context of that exists before we spend a single dollar to give the artists help in creating their identity. And that will evolve over time. But the best part is is that the platform will begin to have memories and will begin to remember, you know, the things that we place in here and can start giving advice predicated on the evolution of that conversation and those inputs. And that's what's exciting. If you use Claude for your everyday life, the projects that I have in Claude continue to evolve and the feedback loops get better and better. That is the power of AI in terms of the compounding effect. It's not one-to-one, it continues to grow. Yeah, that's that's a very uh very good point. Um, it's wow, it's fascinating. Fascinating subject. Um, okay, final question for you, Zot. Five years from now, um, what will artists need to understand about building careers that they might be underestimating today? I think it's similar to the the initial conversation we had about just acting like a business or at least using the tools like a business. I'll I'll push you a little bit on the we haven't touched on the AI creation of music and what that does to the marketplace. And I think that there's positives and negatives of like pushing the envelope on the human artist to create versus what you know AI can create. Again, not going to touch good or bad, but the reality is, and there there's an I read an interesting post recently about a lot of people will make music via AI so that they can hear the sounds that they like with the the words and stories that they can relate to. Because if you're a musician or if you're a fan of an artist and you are listening to an artist, it's usually because you connect or resonate with their story or their come-up or they're inspiring, right? Because it's as close to your story, or it's, you know, it gives you, you know, some type of confidence or excitement around that. So I take it a step further of if AI is creating music that is closer to home for most people, there is gonna be more uh importance fallen on building fandom and the live performance and the physical relationship between an artist and a fan. And you have to make sure in five years that you know who is listening to your who has a propensity to listen to your music and who will be open to that fandomship, because that fandomship is what makes music different from any other business. The ability to not only listen to it, you know, in your car or on your headphones, but physically go meet them, listen to them perform live in front of you, by their merch, you know, whatever the case may be, there's so many interactions and touch points. To be able to live that and experience that, which I hope every artist does, you have to understand who your audience is, and you have to be able to connect to them as human beings. Um, I think that there is going to be this um push and pull of fans worldwide of do I resonate with what AI is making? Do I relate to a computer? You know, do what can I see that person live? Do I love listening to that song? Like, we're gonna figure out what it means to be a fan in five years of music. And I think that if you're a human being, understanding who who listens to your music, who has a propensity to like your music, but also become a fan will be wildly more important because that's gonna be the the financial success or or break of of your career. Yeah, yeah, yeah. Very well put. Um, okay. Could I throw this at you, right? See what you think. So let's imagine um going back to that five years thing, right? So imagine you've got a metal band, right? And they and they they're really inspired by, let's say, I don't know, uh sludge metal, right? And they because they're inspired by sludge metal, and there's five of them in the band, and they all listen to it and they all love it, they're inspired by it, and therefore they label themselves a sludge metal band, right? Um, and then they go around, they tour, they play everywhere as hard as they can, they're doing all the right things, and they tell everybody that they're a sludge metal band, right? And in actual fact, they're not, they're actually um a I don't know, a melodic math core band, right? And once Rocket Ship told them that that was where their lane was and what other songs do in that field, it enabled them to be able to go, oh, that's where we actually fit. Oh, right, yeah, because we were just thinking about the music we make. We just thought we were that, but actually it turns out with this thing over here. Um I wonder how many times that has happened in history, where the artist or the lead singer, whoever, self-identified with an act that did not have the same audience as their music, right? So we'll like go back to you know, post Malone, like you know, post-malone, you know, related to so-and-so and went after this, but that wasn't actually maybe his his right fit. The that moment that you talk about with the sludge band, I think the ability to change your course with that data becomes really interesting. Because if you if you live in Boston, Massachusetts, and you're just waiting for that opportunity, and maybe you have $500 to spend on an opening slot, you know, at the House of Blues, um, and it's between you know two genres of music, that data may make the difference between going in front of the band that you didn't know or didn't think you related to, but their audience had a propensity to like your music. And thus, once you played in front of them, the reception was wildly different than you and your ego as an artist just relating to the superficial, you know, position of that other artist that their fans had no connection. And I it probably happens every day. I think your scenario is very likely. Um, and I think it's only going to increase in terms of people's like want and desire to be like someone, but actually sounds like someone else. And I'll leave you with that the amount of artists who privately beta tested our platform before we launched the public beta, it was so refreshing to see them in real time react to songs and artists that they had never considered. Now, there are there are some like mainstream country artists that you just know that it's gonna show, you know, the the artist that you expect to hear. But there's also some artists in there that they're like, I don't even know who that artist is, but I can't wait to discover them and start changing my advertising approach, changing my content approach, you know, changing how I speak to the fans based on that notion to get a better result. Interesting. Okay. Wow. So you're making that happen already. I think that'll just happen more and more and more, where people get those Eureka kind of penny drop moments and go, wow, never heard of that. Don't know what that is. Just so happens that actually we have been doing that all along. We just didn't know what it was called. And today, that opportunity is through a subscription with Rocket Ship, where you can place your song into the platform and create a marketing strategy based on, you know, the platform listening to your music. The tomorrow is that there are real ARs and investors associated with our platform that are ready to invest in songs early. And that's the that's the long, you know, term goal that we're trying to get to, where you know, the deployment of capital and investment in music will happen at an earlier stage based on those sounds, based on those, you know, potential audiences and based on the potential of a song before it ever hits the TikTok algorithm. Yeah, yeah, yeah. You have combined so many different aspects of Createch with what you've built. I love it. Um I I really appreciate your your time. I know we what a busy dude you must be. Um work-wise and family life, right? As well. So it is it has been quite a journey to get here. Um, but I I truly appreciate you you giving me the time to talk about something I'm I'm clearly so passionate about. Um appreciate your reception of the product as well. Um, when you build something progressive, um you don't expect that everyone is gonna have a positive or great reaction to it. And the more times I hear you know the positive feedback like you're giving me today, it it really motivates us to move forward and keep pursuing this. Oh good man. I I mate, I get it, right? I totally get it. And I think that I think it's really clever, and I boldly predict you're gonna do very well with it, and I look forward to seeing how it all unfolds. Uh good, good, good for you. I I appreciate you coming on and talking about it, man. It feels like a, you know, it's it's it's early, I know, right? But it's sometimes the exciting things are like on the way up, and this is this is that, right? So thank you and good luck. Thank you.

Host Takeaways And Closing

36:48

Okay, there you have it. What an impressive guy. What did you think, everybody? I I am really, really excited about Rocket Ship. I must say, and I know I say this a lot, by the way, everybody, you probably get sick of me saying this, but I'll say it anyway. Um, no one's paying me to endorse anybody, right? That's not how this thing works. I pick out people and organizations that I think are going to add value to you, to the music creator community, whether that's you making music or you working as a part of a team or a music company, music tech company, a record company, a music publisher, a manager, or wherever you personally sit in this wild, wonderful musical world, right? Um, and I genuinely think uh that what we've heard today from Zotz is a game changer. Um I think it's a trailblazing move. I look back on all the conversations that I've had on this podcast and off-air, if you will, uh, where I see so many crucial intersections into what Zotz has done. Uh so for example, the idea of being able to go, uh, what is this music? Where does this fit? Um, to all the way for artists and labels and stuff, but all the way over to kind of more createch companies that kind of have tried to figure out a way of doing what he has now done. If I then intersect that with other areas of the music industry, and I think to myself, yeah, if we look at subscription services or startups from years ago that then got acquired by major labels and kept as intranet systems to be able to use on a corporate level, nothing wrong with that, it's just business, but it does mean that it's away from other people, it's away from artists, and it's away from independent labels to be able to access that. And actually, Rocket Ship have done the opposite. They've built something that's become available to anybody that wants to try it. It really truly puts the eye into AI. Um, and I am truly grateful that Zotz came on to talk about that today, uh, and also that he's done it, right? Um, I I I wish him good luck. I wish you good luck. I wish you a great day. Until next time, may the force be with you.