Episode 109 - Organic List Growth + Email Marketing That Converts with Liz Wilcox

If you’ve been growing your email list but not seeing the sales you expected…this episode is going to open your eyes. Because here’s the truth: list growth is only half the equation. 

In this conversation, I’m joined by Liz Wilcox, known as the “Fresh Princess of Email Marketing”, and we’re breaking down what actually happens AFTER someone joins your list.

We talk about:

• Why your email list is still your most valuable business asset
• The biggest mistake entrepreneurs make after growing their list
• What metrics actually matter in today’s email marketing landscape
• How to turn subscribers into buyers without paid ads

If you’ve ever thought:
“I have subscribers…so why aren’t they buying?”

This episode is for you!

Mentioned in this episode:

Connect with Liz:

Website: https://lizwilcox.com

Instagram: https://instagram.com/thelizwilcox

Free Facebook Group: https://www.facebook.com/groups/emailmarketingwithliz/

Email Marketing Membership (your partner link): https://tracybeavers.biz/lizwilcox

Ready to grow your email list and attract consistent clients…without relying on paid ads?

In my weekly newsletter, I share practical visibility strategies, simple list-building ideas, and real-world insights you can actually use.

Join here: 

https://tracybeavers.biz/newsletter

Entrepreneurship isn't meant to be a solo sport. That’s why I created a space that gives you visibility, community, and encourages you to promote your offers, connect with other members, and build meaningful business relationships.

Inside my free Facebook group, Be A Confident Entrepreneur: Get Visible + Grow Your Email List and Income, you’ll meet thousands of other online business owners who are building real momentum together.

Come introduce yourself, answer the quick entry questions so we know you’re a good human, and when you join, shoot me a DM and let me know you found us through the podcast. I’d love to welcome you in personally.

Join here: 

https://tracybeavers.biz/bacefromcobs

Transcript

SPEAKER_00 0:00

What if the problem isn't your visibility? What if it's what happens after somebody joins your email list? Because I see this all the time. People are growing their lists, they're getting subscribers, they're doing all the right things, but they're still not making consistent sales. So today we're fixing that. My friend Liz Wilcox is in the house. If you don't know her, you're gonna want to know her. She's the fresh princess of email marketing, and she has been teaching email marketing for years. We're gonna break down how to turn your email list into actual income without paid ads, without overthinking, and without writing perfect emails. Ready to grow your online business without losing your mind? You're in the right spot, my friend. Welcome to Create Your Online Business Success. I'm your host, Tracy Beavers. And this show is all about practical strategies, creative ideas, and sanity saving solutions that you can use right now. Let's crank up the dial on your business growth and make it fun. Let's create your online business success. Liz Wilcox, you are the jelly to my peanut butter when it comes to list growth and email marketing. Welcome back to the podcast and to my YouTube channel because we're going to broadcast this here too. How are ya?

SPEAKER_01 1:12

I'm doing so great. Two-time guest, feeling on top of the world, feeling special.

SPEAKER_00 1:20

Can't wait. I love it. So I just shared just a smidgen about you in the cold open with the listeners. Um, but I would love for you to give them the scoop. Tell us who you are, who you serve, how did you come to build your email marketing membership? Give us a little backstory. Yeah.

SPEAKER_01 1:38

So, you know, I like Tracy said, peanut butter to jelly. So Tracy's all about list growth, those kinds of strategies. I'm all about once you have them on the list. What the heck do you even say? Right. Like that's that's hard. Just when you thought it was over, there's another obstacle, right? So that's why we work so well together. But I got into this and how I got so good at the content, the email content was I actually started as an RV travel blogger. And I just, you know, there was so much to do as a blogger. And I thought, wait, all of this is to get people on the email list to convert them over there. So I was like, I'm just gonna cut out all this stuff and grow my list, right? With the awesome things Tracy teaches us, and then I'll just email my people directly. So I got really good at emailing, getting people to click, open, reply, buy, all that jazz. And after a few years, all my blogging buddies, they were like, Liz, you make more money than all of us, but you don't even blog anymore. How are you doing that? And that's, you know, light bulb. That's when I realized, oh, snap, I think I know something you don't. I think I might actually be good at this. This is what I really should be teaching. So I sold that travel blog. I went all in on email marketing. And now I'm talking to Miss Tracy Beavers.

SPEAKER_00 3:02

I love it. And you have the coolest, $9 a month. Yes, y'all heard that right. $9 a month email marketing membership. And for what Liz delivers in that membership, it's worth way more than $9 a month. But I love that she has that price point because she really cares about people being able to access the best content for not a million dollar price tag.

SPEAKER_01 3:24

Yeah. Thanks for thanks for bringing that up. Tracy did say tell us about your membership. Yeah. Yeah. I started that a couple, a couple like a year or two into teaching email. But I again, I just knew my people. I knew what they needed. And that email content piece is hard. We already mentioned that. You know, we're five minutes in. Like, what the heck do you write? And I thought, oh, I I know what to write. I love talking. I love connecting. I love people. And so why don't I just write your emails for you? So it's an email temperature. It's been $9 since February 2021. I don't even think Coca-Cola can brag about having the same price as, you know, back then. So I feel pretty good about it.

SPEAKER_00 4:04

And I I love my community so much. Well, and we love you too. All right. I always love to ask for a fun fact from every guest. So what's something quirky, quirky, fun, interesting that people might not know about you?

SPEAKER_01 4:17

Fun fact about Liz Wilcox is that I really love to run and I've run over 50 miles more than one time.

SPEAKER_00 4:28

Okay, that's insane. Was there like cash money or jewelry at the end? Because that's the only way my butt's moving over 50 miles.

SPEAKER_01 4:35

Just a lot of pride and bragging rights.

SPEAKER_00 4:39

Gosh, that is crazy. All right, let's jump into the discussion because I know my my listeners are waiting. So for um, let's talk about this really fast. You know, you and I know the answer, and the listeners and my YouTube audience have probably heard it a million times. But for somebody who is still focused only on building on social media, why does this email list matter now more than ever?

SPEAKER_01 5:02

Y'all, now more than ever, like social media is just more media than social, right? Like, you know, we're we're scrolling, the algorithm is getting better and better at making us disassociate and just keep going, right? And it's honestly, and no shame, it's people like me trying to get your attention, trying to get you to click the link, or you know, I'm trying to grow followers so I can get a brand deal, so I can churn out brand deal content, right? And it's no shame in it, but it's it's just evolved, right? But here's the thing email hasn't.

SPEAKER_00 5:39

Yeah.

SPEAKER_01 5:40

Email has been around since 1979, okay? It ain't going nowhere. I know, right? It pre electronic mail predates the internet, y'all. I don't know if you knew that. Write it down. It is weird, right? Because you think it gets sent over the internet. Like how? I don't know. I don't get I don't get it, but all I know is 1979. Okay, it's looking up. But here's the thing about email because it hasn't changed and social media is evolving to just be this media piece. We can now get social in our emails. Tracy's so good at this connecting with people. You've probably met her in a Facebook group. She can do, she can do that in email, and so can you. And it's this place where it's protected. I don't want to, I don't want to use the word sacred, but maybe I will. Like it's not going anywhere, it's not changing. And so it's it's this familiar space, right? Where it's a very active form of communicating, right? When I'm on social, I'm just passively scrolling, you know. But when I'm in my inbox, I'm looking for the thing, right? Like, oh, where's that password? Oh, Tracy said her group program is open. I wanted to check that out. Let me find that, right? Liz, you know, what's what's Liz up to and her crazy antics today? Let me open that, right? It's a more active way of interacting online. And so I'm sharing all this because Tracy said something really important now more than ever. We need that connection piece. We all, I don't know if you feel it, I feel it. We all feel so isolated, right? We sit in, especially as entrepreneurs, right? But everybody that we just want this connection piece and email on top of you owning it versus owning your social media, can really be this intimate space where you can connect with the right people and grow those fans that are gonna fund your business.

SPEAKER_00 7:39

Yeah. I want to do two to touch touch on two things that you mentioned. I love the word sacred because to me, when I land in your inbox, I feel like you've invited me into your living room. And I feel like when you send me an email, you've landed in my living room. And that's not something that I feel when I'm on the big, loud, noisy Facebook, LinkedIn, YouTube, whatever. Um, and then also we can have those conversations, human-being conversations. The businesses that will succeed in 2026, I've I will die on this hill. Though are the ones that will make the time and space to make those human connections and actually ask their audience, what do they want? What can I give you? And just be radically generous like you are in your community. That's one of the things that people love so much about you is everything you do for your members. So let's talk about your email list because I would love to know what has your email list, Liz Wilcox's email list, actually done for your business in terms of income, stability, freedom. I mean, I know the answer, but I want the listeners to hear it too.

SPEAKER_01 8:53

Y'all, everything. Without email, I wouldn't have a business. I'm not on social selling in the DMs. You know, I don't have a podcast that, you know, is sponsored by dot dot dot that's giving me tens of thousands of dollars. It's just me and my little email list. And that's the way it's always been. I consider myself an email first business. All the rest of it can, you know, go to the wayside unless, you know, I got a hair at my butt. And it's like, yeah, okay, I'm like a real today, right? And that's what I shared at the beginning of this episode, right? I said, hey, you know, I when I was a blogger, I was like, wait a second, all this is for the email list. Let me just do that instead. And so it's given me everything. Y'all, to give you some perspective. Um, you know, when I first started, I think my first year I did a lot of copywriting. So I was taking clients, and that wasn't uh very email-based. You know, I would get a client or two from the small list that I was building, but mainly it worked on referrals, right? But I knew I wanted to be an email-first business. I knew I didn't want that feast or famine of client work. So I kept building the list. So that first year, I think I made $89,000. And most, I think $80,000 of it came from those clients, which let's say, let's say $20,000 of it came from the email list, right? So you know, it sounds odd $20,000 from an email list. Like, let's go, right? In my first year, this is what's possible when you know your offer and who you're talking to. The next year I made $189,000, right? And I I I can't remember the exact numbers, but I know it was at least half came from the email list from digital products and uh client work. I was still taking client work, but at that time I mainly was selling via the email list. I had a page on my site, I'd send it over to people, you know, in the newsletter. Hey, don't forget, I take one-on-one clients, blah, blah, blah. The year after that, it was like $360,000. Right. And that was the year that I quit client work. Zero dollars came from client work. All of it came from selling to the email list, selling my membership. I had some workshops, courses, you know, the typical online business. But y'all hear me. That took three years. And y'all, that took three years of crazy dedication. Okay. It's not enough to just email and then forget about it. You've got to do what Tracy says. You've got to build that email list. You've got to, you have to become your own leads growth strategist, okay? Like you've got to learn from people like Tracy and then go apply it and you know, move forward from there. So nowadays, many, many moons later, um, quite simply, I won't say easily, right? But quite simply, I make at least half a million dollars a year just selling my silly little $9 a month membership, right? I don't have uh a ton of you know products nowadays. I don't have an upsell. I I don't have an amazing group program like Tracy does, right? It's just my little $9 club. You can join it if you want. Half a million dollars and the email list, because I know that's what you're thinking. Well, you must have an email list of hundreds of thousands. Yeah. No, my email list today at the time of this recording, about 13,000 people.

SPEAKER_00 12:21

I love that. I love it that because I I also um I'm not into vanity metrics either. I don't care if I have a hundred thousand people following me on Instagram if it's if they're not on my list. And I also don't expect to have a zillion people on my list to have a great business. So I love that you shared that because that's really that's real, you know, it's real numbers. Um, tell us what are some of your favorite ways that you've grown your list to 13,000? Because that is work. It takes time and it takes intention. Um but my audience is always like, how do I find people? How do I get them on my list? What are your favorite ways, Liz?

SPEAKER_01 13:01

I've got two ways that I very consistently show up and grow up in the email list. Number one, doing things like this, going on podcasts, private summits, private trainings and groups, things like that, you know, virtual speaking, we'll call it, right? I love doing that because I know I have a message. I know it's strong. And y'all, if you if you Google me, you could find some old podcasts. I'm a little rusty, but I'm saying the same things, right? Yeah. And so I know that there's more and more, always more people that need to hear my message. And I geek out over electronic mail so I don't get bored talking about this kind of stuff, right? Um, and then the second way is freebie swaps. Super simple, extremely low lift. Hey, Tracy, do you have a freebie? I can share it to my list if you share mine to yours. Again, incredibly simple. I did two just last week, and I got almost 400 leads from those two low lift things. And I, and for me, it was two people, so I just put them in one email. Yeah, and they both replied that they got hundreds of leads as well. Um so this year in 2026, I've gotten at least a thousand new leads just in the last 90 days from doing freebie swaps. So super low lift, lower lift than the 40 minutes it takes Tracy and I to record this, right? Because it's like, hey, here's my collab folder. Oh, what day are you gonna send? Okay, I can send the day before. Okay, sounds good. Report back. You know, is it's it's wicked simple.

SPEAKER_00 14:42

Yeah, it really is. Is there a place that you like is there a directory that you go to to find freebie swaps, or is it just Azure meeting cool people?

SPEAKER_01 14:50

Yeah, I think it's it's both. I I love to meet cool people. And of course, it might be a little simpler for me because I'm very meta, right? I get other business owners on my list. But when I was a travel blogger, I would go into Facebook groups uh where, you know, other other travel bloggers were, or, you know, even just travelers, and I'd say, Hey, does anybody have a blog? You want to grow together, right? So just not being afraid, and Tracy treat teaches this so well, not being afraid to put yourself out there and be genuine in your interactions is gonna get you uh really, really far. And there's another place, and Tracy, I gotta add you to this uh monetization mastermind. It's uh with a guy named John. He's got a little school thing, it's free to join. And I have found so many people this year with great lists to collaborate with. Um, so it's all about just putting the offer. I found that because I I emailed my list and I said, Hey, I'm looking for more of this. Do you know where I can go? And you know, they reached out to me. So just putting it out there is gonna be great. And again, if you're not B2B, you can still do this with your email list because chances are there are people that are following you that are doing similar things to you, or they say, Oh, I, you know, I I follow so-and-so over there. You should connect with them. Let me email them for you, right? That kind of stuff happens all the time.

SPEAKER_00 16:19

Right. Okay. So we've convinced everybody to get growing on the email list. We've given them some great tips on how to grow it. Let's talk about the big question for people who say, but I don't know what to write. What do you actually send your email list on a regular basis?

SPEAKER_01 16:37

Okay, so to get, you know, let's move away from practical and just talk about the thing, like what your reader needs to hear.

SPEAKER_00 16:47

Yeah.

SPEAKER_01 16:47

So that no matter what you're writing about that week, they're gonna open. Number one, they need to know that you are invested in them. Okay. Invest in them. Say, oh, I just spent an hour learning about email marketing. I, you know, got a new keyboard, I got a new laptop. All of those things are investments to write better emails, right? And you might be thinking, oh, well, I'm just a I I blog about sewing. Nobody cares. Yes, they do, baby. The same way they care about what new needles you have for your, you know, knitting project. They care if you are writing them emails, if you got a new computer, right? It's just exciting, it's just interesting. So show that you're invested in them and they will invest back into you. Number two, become relatable. So write things, and a lot of people will tell you to tell stories. I'm not one of those people, but little personal updates that are relatable. Uh, like right now, I'm recording this podcast episode. I'm fostering a dog. I can see the dog outside my window. She's supposed to be in the backyard. So I have no idea how she got out. She'll be fine. She's laying in the yard. Uh, you know, she doesn't, she knows she gets fed here, so she's not going anywhere. But how relatable is that that you're trying to do something and you see an emergency, but you can't do anything about it right now because you're recording live, right? Exactly. So that's relatable, just that emergency, right? Even if you don't have a dog, this exact situation hasn't happened to you. It's incredibly relatable, right? So again, we talked about being in showing you're invested, being relatable with short personal updates. Uh, you can also, you know, I'm I'm very pop culture. If you're watching on YouTube, you can see Childish Gambino, Fresh Prince, InSync, Steve Martin, Survivor in the back. I love pop culture. That's a way to relate to people because some people might say, Oh my gosh, I love in sync. Other people might say, like, oh, is that childish gambino? I I didn't know you'd listen to him, right? Everyone's gonna relate in a different way. So bringing pop culture or food beverages into uh your mix is really, really good. Uh so as far as what to write, let's break that all that down. So number one, greeting. Hey Tracy, hey Liz, hey Bandy, who's outside who's supposed to be inside, right? Talking to the dog. And then that short personal update. Uh-huh. Oh my gosh. Uh I sat down to write you, but I saw my dog was outside, so I got distracted. This was supposed to be sent out 20 minutes ago, but I had to chase her down the road. That's incredibly relatable. Just a short, y'all, that is the shortest of short stories. I didn't have to give you my dog's name. I didn't show you a picture, but it's again, we're relating. And then just segue into the content. Anyway, enough about my foster dog. What I really needed to share is this new podcast episode with Liz Wilcox on how to write a newsletter faster.

SPEAKER_00 19:38

Yeah.

SPEAKER_01 19:39

Skip to the skip to the 17-minute mark where she starts talking about her own foster dog, right? Whatever, right? And so we just wrote that newsletter in a few seconds, right? It really shouldn't be that hard. Again, greeting that personal update that shows you're invested in them or makes you more relatable. And then just segue into the content that you built specifically for them.

SPEAKER_00 20:04

Yeah, I love that. I love the relatable piece. Um, my listeners know that I got a bird feeder, bird buddy camera for Christmas, and it has been the highlight of my life. I I am I am a bird watcher now. It's I know their songs, I know what they look like. My husband got me a brochure of birds of Arkansas. It's ridiculous. But I'll talk about the bird feeder camera and this squirrel that is raiding all the sunflower seeds out of it. And I hopefully my audience likes it, but it does definitely make me relatable. Um, what are some things that people are not doing after somebody joins their list that's actually costing them sales?

SPEAKER_01 20:45

Well, in general, you don't have a proper week welcome sequence. Okay. When somebody joins your email list, you need to properly welcome them, right? The same way Tracy at the top of this episode, she said, Hey, today we're gonna talk about Liz or talk to Liz Wilcox. We share A, B, C, D, E, F, G. Okay, let's get into the show, right? We need to set expectations for our subscribers. This is something that I don't see a lot of people doing. Tell them exactly, hey, now that you're on this list, here's what's gonna happen. I'm gonna email you on this day. I'm gonna sell excuse me, I'm gonna send you free and paid products. I'm gonna offer you X and Y kind of tips, right? I'm gonna go live over on my Facebook uh page every Tuesday, whatever's true, right?

SPEAKER_00 21:32

Set those expectations. Love it, love that. Um, and you helped me carve out my welcome sequence, and I'm very thankful for that because mine's stunk. For a long time I didn't have one, then it was just really stinky, but it's improved, and I love that, and thank you for that. All right, my listeners want to know a couple of things. Um, does the length of the email matter? Does the day or time you send it matter? Actually matter anymore. And then I'm hearing a lot of people get really hung up on the open rate, the click rate. Like what's important? Is it length? Is it day and time? What metrics? Like, how do we know this is working?

SPEAKER_01 22:15

We're gonna go back to five minutes ago. We know it's working when our subscriber knows we're invested and knows we're relatable. Okay, so how does that translate to what Tracy just asked? Does the length matter? Yeah, sure. We don't want big long novels every single email unless you're a novelist and people just can't get enough, right? If you're Stephen King or aspiring, right? And your people gobble up every single word, then here's your permission slip, right? Right. Write those lengthy emails. But for the vast majority of us, and I say it with love, your people don't care. They don't care. That's why I said short personal update, segue into the content, right? But we do want to vary the length. If our emails are always a hundred words, that might get boring. It might get predictable, right? So maybe it's a hundred words for a few times, and then we up 400, then 200, back to 100, 500. But there's no specific formula. Me saying don't don't pause this and go to your desk and write down what I just said, right? Right. Just know that you need to vary your content. That is important. As far as day and time, the best day and time is the day you get your butt in the seat and the timestamp on your clock. Okay. Right. Just start writing. Of course, you can optimize, but you can't optimize from nothing. You have to start, my love. You have to start. I'm getting fired up now, Tracy. Uh, you know, we we can't optimize zero, right? We learned that in like fifth grade. You can't multiply zero, you can't divide by zero, right? You cannot optimize zero. So just get writing, right? Okay. Yeah. And then as far as opens, clicks, whatever you've got going on right now, how can you get one percent better? Right. Every email we're just right, because we're not optimizing from zero anymore. We're sending those emails. So if we've got an email 36.2% open rate, I wonder if the next email I could get a 37% open rate, right? Gamify it for yourself. Ooh, yes, fun, right? Game, what can I do? Can I, is the subject line was that too short, too long? And you're gonna have to experiment. And the more you experiment, the more e by experiment, I mean send emails. The more emails you send, the more you're gonna say, Oh, yeah, I do think that subject line was too long. The next one I'm gonna make sure is only three words, not six, right? Um, or oh, well, I think this was a lower open rate because the last email I sent actually was kind of boring or you know, was too long, right? So why would they open this email if that one was too long or not relevant, right? So you've got to dissect your emails like that in order to get uh the opens and clicks up. But again, how can you just get 1% better or 0.1, right? Because the ESP is gonna give you 36.2%, 2.3% click rate. How can you get go from 2.3 to 2.5, 2.7, 3.0, right? And from there. So that's what is really, really important, just knowing to make those marginal differences to start to see that upwards creep, upward creep.

SPEAKER_00 25:46

Those small differences are what compound over time. And I love the way you broke that down because that isn't that is not overwhelming at all for me to look at 36.2 and say, okay, Tracy Beavers, let's aim for 37.2 instead of putting pressure on myself and let's aim for 45%. And then when I don't hit 45%, like in the next email, then I'm mad. And so instead, I'm taking it in bite-sized chunks. I love that. That's amazing. That's so doable. Um, okay, one of the things that you and I've been talking about recently, because you have a summit coming up, uh, is uh getting our subscribers to reply to us. It helps, my understanding is it helps deliverability overall. And also what I love about it is what we were talking about earlier, that human connection. So, what are a couple of fun ways you've gotten people to reply back to you, Liz?

SPEAKER_01 26:36

Oh my gosh. I love getting replies. It's so, so fun. And yes, it's great for deliverability, but it's also great for turning one-to-many into one-on-one, right? It's not about closing the deal, it's about opening up a conversation, right? And so some fun ways I've gotten uh replies are honestly replies that have nothing to do with what I'm talking about, right? My industry is email marketing. So I might say, you know, which do you prefer, the beach or mountains? Hit reply. Yeah, right. And so it's just again about opening the conversation. So if Tracy emails me back and says, Oh, I'm totally a mountains girly, I can reply back, oh wow, I'm, you know, I I prefer the beach, but I totally get the mountains.

SPEAKER_00 27:22

Yeah.

SPEAKER_01 27:22

Dot, dot, dot. By the way, if you ever need help with your email marketing, know that I'm here for you.

SPEAKER_00 27:30

Yeah.

SPEAKER_01 27:31

Uh, don't forget, I've got a podcast, a blog, and you can always just hit reply, right? You're just opening the conversation, right? Reminding them why they're on the list. It's fun to be on the list because we're talking beach or mountains, but you know, when it comes to brass tax, I can actually help you over here, right? Yeah. So that's a that's a really fun way to get replies. Also, inside email marketing membership, I I don't know if I will ever do better than this template. It was one of the first templates. So it stays in the membership, right? But it's called Pick a Number. And I, Tracy, have you ever used this one? I haven't, but I've seen it and I know. Oh, yeah. People use it all the time because I it's my absolute favorite inside the membership. So this is especially great, number one, if you are, you know, you just feel like your list is dead or you there's nothing you can do to get them to reply. And also if you're a service provider, this is really, really good. And so it's pick a number and it's like, hey, I'm thinking of a number one to 50, one to a hundred, whatever you want to say. Uh, anybody that replies back with the right number is gonna win a prize. Now you get to pick the prize, right? Especially if you're a service provider, it could be a one-on-one, it could be, you know, a 20, 25-minute audit, you know, like whatever you would normally charge for, but maybe some people are a little hesitant to purchase is kind of what you would want to give away, right? Uh, but here's the beauty. Number one, nobody ever guesses it, right? One to 50, like you got 50. That's those are terrible odds to guess, right? Especially if you do one to a hundred. But you're getting so many. So that means you can for service. I mentioned that because service providers, you might be thinking I can't give away a hundred of those. It's like, well, nobody's gonna actually guess sweetheart. Don't stress.

SPEAKER_00 29:26

Right.

SPEAKER_01 29:26

Um, you know, and if they do, then you get on the call. But here's the thing, you can also pick who you want to get on a call with. If there's somebody that replies back, like, I'm hearing from Tracy, I'm hearing from Shahara, she's emailed me a few times, but we, you know, we've never gotten to the book button, right?

SPEAKER_00 29:43

Right.

SPEAKER_01 29:43

And she could guess seven, and my number was 58. Yeah. Right. And I could say, Hey, your number is seven, but I know we've been talking a lot. I want to just give this to you anyway. Oh my gosh, today, right? Yeah. Like you are now a superhero. Yes. You are now like the creme de la creme inside their inbox, right? And they are gonna hop on that call. It's not gonna be a no-call, no show, right? Right. You are giving them a gift, they are excited about it, right? And so I just love this pick a number for that reason. And of course, you can use this if you're e-commerce, if you're digital products. You know, I've used it before and I was I was like, oh, you get a free month into my membership. I was giving away those left and right. Okay, you know, like here's the link, here's the coupon, here's the link, here's the coupon, right? Because it's it's it's long-term strategy, right? It's if I can get more people in and they're feeling good, they're feeling like, oh, I am I'm getting the deal of this. I didn't even get the number right. Right. But I'm in, baby, because Liz loves me, and I do, right? Yeah, it's it's it's win-win.

SPEAKER_00 30:53

So yeah, I love those are some really fun ways to get replies. Love that. That's so exciting. All right, I know we have only a few more minutes left. I want to ask you this just for fun question. Okay. If you if you could tell your younger self one thing about business, what would it be?

SPEAKER_01 31:14

One thing about business to my younger self is that it's not for them, it's for you. Right? When I was growing up, anybody who was, y'all, I didn't even know what the word entrepreneur meant when I started my blog. I literally had to Google it. I literally had to Google it. I'm really ashamed to admit that. You don't even know how to spell it. Right. Ten years ago, I was like, entrepreneur, I I think I know what that is, but let me Google it. Okay. So I wish I would have, or if I could tell myself something, it would be like this is not a them situation, Liz. This is a you situation. This is for you. You can do this. Entrepreneur means owning a business, starting a company, and it is for you, baby, because you are creative, you can write, and you are great at problem solving. And that's what it takes to make it in this business, email marketing and beyond. And baby, that's you all day.

SPEAKER_00 32:14

Yeah, I love that. Baby, that is you all.

SPEAKER_01 32:17

You listening. Yeah. Yes, baby, that is you all day.

SPEAKER_00 32:20

Yes, I love it. Liz, I always love the time we get to spend together. And I know that um my listeners who are not in your email marketing membership are gonna want to jump in. So I put my affiliate link into the show notes for that for them. Um, do you want to share? We talked about it has templates, but you also have monthly, is it monthly live QA's or is it quarterly? Okay. Yeah. And those are super valuable.

SPEAKER_01 32:47

Yes. Oh my gosh. If you just come for the QA, which I call the big sender circle, right? So when you join, you become a big sender, right? Because we don't overthink email, we do not go to our list, and we just hit send. So when you join with Tracy's affiliate link, you are gonna become a big sender, which means you're gonna send emails out every single week because I'm sending you a template. You're gonna show up to the big sender circles where you're gonna ask me any questions. You can get the, you know, the feel for for other people. Other people can help you out too. It's a really super interactive community. We also do quarterly guest experts where we come in and bring in uh, you know, other aspects of business to help you out, which is insane because it's nine dollars. You get all that for nine dollars. And on top of the weekly newsletter templates, you also get sales email templates, pre-launch templates, welcome sequence templates, all that good stuff.

SPEAKER_00 33:45

Yeah. Y'all go grab this before she comes to her senses and raises the price. Oh my gosh. All right, you're so welcome. All right, my friends, if you are ready to grow your email list and attract consistent clients without relying on paid ads, you know that's my jam. And I have developed a weekly newsletter that I think is pretty fun. It's got practical visibility strategies, but not boring marketing stuff and simple list building ideas, real world stuff, the the behind the scenes of my business, and sometimes I talk about my dog and my bird feeder camera. But I'd love for you to come and join me in the inbox. Go to tracybeavers.biz forward slash newsletter and plan to jump in and join me. Liz, anything else you want to share before we land the plane? I just can't wait to see what people do with the email. Yes, I know, me too. I hope that they have taken to heart what you and I have both been sharing about the importance of having that list so you can have those conversations, being in the living room of your client, um, nurturing them, showing them how much you really care, because we really do. And I think you do a beautiful job of that. Thank you so much. Oh, and before I forget, where can everybody find you to connect with you?

SPEAKER_01 34:57

Oh, yeah, of course. Uh I know Tracy's gonna put the link for the membership in the show notes. But if you just want to get some samples, you want to get going on that welcome sequence we talked about, you can go directly to lizwilcox.com, hit the hot pink button in the top right hand corner. It's gonna give you a welcome sequence already written for you. Three newsletter samples from that $9 membership and 52 subject lines for a year full of prompts. I love it.

SPEAKER_00 35:22

All right, my friends, you hear me say this every single week. Don't go it alone. Being an entrepreneur is freaking hard. Some days everybody's buying what you're selling, and other days you feel like nobody can even remember or spell your name. And if you think you're alone, you're not. You need to get into a community of support. Liz has an awesome free Facebook group called the Email Sound Booth. Go join it. Meet me there, tag me in the group and tell me you're there. Come join my free Facebook group, be a confident entrepreneur, but just don't sit in your house not knowing what to do or say or think, because there are communities that will support you in ways you could never imagine. And the links for everything will be in the show notes waiting for you. Have a great balance of the week and weekend. And remember, when one of us rises, we all rise. So that is why we have got to keep cheering each other on. Liz, thanks again. Hey, thanks for tuning in to create your online business success. I hope you found today's episode packed with actionable tips and inspiration. And listen, if you want to dive even deeper with me and connect with a community of like-minded entrepreneurs that totally get you and understand what you're building, then join us in my free Facebook group. You get to promote your offers anytime, network with other entrepreneurs just like you, and possibly find some lucrative collaborations. Just search for Be a Confident Entrepreneur, get visible, grow your email list and your income over in Facebook. Or, if it's easier, just click the link in the show notes. We cannot wait to welcome you in. Let's stay connected so we can create your online business success together.