What's the Key? with Broadway B
Host Broadway B talks to independent musicians who have been able to unlock doors in the music industry. Expect candid conversations packed with practical tips, creative tricks, and best practices that you can apply to your own musical career. Join Broadway B and get inspired by those who are in your shoes but have cracked a part of the code. Subscribe now and start your journey to thriving! 🎧✨
What's the Key? with Broadway B
How Willow Stephens Used a Small Business Loan to Fund Her Music Career
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Willow Stephens is an indie artist who’s making bold moves — from self-funding her music like a record label, to building a loyal audience on Twitch and going viral on Instagram. In this episode of They’re Good at That Sh*t, she shares how she took out a small business loan to fuel her music career while keeping her masters, opened for KT Tunstall in her hometown, and grew a true fan community online.
🎙️ We talk about:
- How to apply for artist-friendly business loans
- What it’s really like to go viral (and why reposting works)
- Using Twitch to build an active, supportive fanbase
- Treating music like a business without losing the heart
- Collaborating across genres and finding your true sound
This episode is packed with practical advice for independent artists who want to build a sustainable career on their own terms.
📱 Text "WILLOW" to 55444 (U.S. only) to stay in the loop on her shows and releases
Follow Willow on Instagram: https://www.instagram.com/Willow_Stephens
Are you in Los Angeles and wanting to connect with other musicians and play your tunes? Check out Writer's Round LA every Wednesday at 7:30 at Ivanhoe in Silverlake. It's a showcase and an open mic, so come play an original song and mingle with other amazing singer/songwriters!
https://www.instagram.com/writers_round_la
Follow on Instagram: https://www.instagram.com/whats_the_key/
Follow on TikTok: https://www.tiktok.com/@whats_the_key
Connect with host Broadway B: https://linktr.ee/thebroadwayb
Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew
