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What's the Key? with Broadway B
Host Broadway B talks to independent musicians who have been able to unlock doors in the music industry. Expect candid conversations packed with practical tips, creative tricks, and best practices that you can apply to your own musical career. Join Broadway B and get inspired by those who are in your shoes but have cracked a part of the code. Subscribe now and start your journey to thriving! 🎧✨
What's the Key? with Broadway B
Working With Punch & TDE, Being In The Room When “Umbrella” Was Made, Diddy Writing Camps & More
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Roberto Horns joins us to tell wild stories and hard-earned lessons from being inside the rooms with TDE/Punch & SZA, Tricky Stewart & The-Dream during the making of “Umbrella,” an Akon surprise house visit, a Diddy writing camp, and assistant-engineering on Usher x R. Kelly “Same Girl.”
But the real value is the blueprint: how to turn momentum into streams, build a community that actually shows up, and why the best teams stay loyal like family (he even shares behind the scenes stories from being part of the TDE camp during the Kendrick vs. Drake beef).
What you’ll learn
- How Roberto got in with Punch (TDE) from a single tweet — and what he did next.
- Practical promo: physical “promo boxes,” paid ads that actually convert.
- Building your brand and doubling down on content that works.
If this episode helps you, like, comment, and send it to one artist friend who needs the push. You’re not too late — you’re right on time.
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