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What's the Key? with Broadway B
Host Broadway B talks to independent musicians who have been able to unlock doors in the music industry. Expect candid conversations packed with practical tips, creative tricks, and best practices that you can apply to your own musical career. Join Broadway B and get inspired by those who are in your shoes but have cracked a part of the code. Subscribe now and start your journey to thriving! 🎧✨
What's the Key? with Broadway B
How Musicians Can Earn Massive Upfront Fees Through Sync Licensing with Chelsey Coy
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Want to hear your music on Netflix, Hulu, or a massive nationwide car commercial? Music sync licensing is one of the most lucrative avenues for independent musicians today—but getting your foot in the door requires a lot more than just having great tracks.
In this episode, we sit down with Chelsea Coy, co-owner of the sync agency TwoOhSix (https://twoohsixmusic.com/), music supervisor, and accomplished indie artist. Chelsea breaks down the exact financial reality of sync (from $300 reality TV spots to $300,000 commercial placements), why music supervisors refuse to work directly with independent artists, how YOU can get involved in sync as an artist, and tells amazing industry stories like how a song she wrote six years ago just secured its very first placement. If you want to turn your music catalog into income-generating assets, grab a notebook—this episode is your roadmap.
Connect with Chelsey Coy: https://www.instagram.com/notsocoy/
Chapters
0:00 – Introduction: Meeting Chelsea Coy & Co-owning a Sync Agency
0:37 – The Landscape of Sync: Commercials, Video Games, Promos, and Sports Bumpers
1:52 – The Pay Ranges: Upfront Fees vs. Backend Royalties ($300 to $300,000+)
4:14 – The Reality of Movie Budgets: Why the Music Department Gets Squeezed
8:30 – How TwoOhSix Started: Turning an Online Course Connection into a Business Partnership
11:05 – First Steps for Independent Artists: Active Research & Listening
17:56 – Essential Tech Assets: Metadata, Instrumentals, Clean Cuts, and AI Rules
20:31 – Why You Need a Sync Agency (And Why Supervisors Won't Deal with Artists Directly)
22:15 – Understanding Briefs and Avoiding the "One Strike Against You" Pitfall
24:23 – What is "One-Stop"? Split Sheets, PROs, and Easy-Clear Contracts
28:11 – How to Network in Sync: Guilds, Events (FOGS, Honeypot, SCL), and City Chapters
36:50 – Character Over Talent: Being a Good Human in a "Relationship Game" Industry
38:58 – Behind the Scenes of a Placement: Quote Requests & "Pitch It and Forget It"
43:34 – Pitching to Agency 206: The Facebook Group Vetting Process
45:46 – Writing for Sync: Authenticity vs. Chasing Trends
53:35 – Treating Music as a Long-Term Asset: Reading Deadline & Keeping the Faith
56:52 – Outro: Where to Find Chelsea Coy & TwoOhSix
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