Beyond Bold

Startup Branding 101: Expert Tips from Brand Strategist Adriana Guardans-Godo

Kyla Bolden

In this episode of Beyond Bold, I sit down with Adriana Guardans Godo, an expert brand strategist and founder of AGG Communications, to explore the art of building a standout brand. Adriana shares her journey from the fast-paced world of agency life to launching her own business, along with invaluable insights on unlocking, building, and protecting your brand as a startup founder.

We dive into:

  • How to craft a compelling "why" that resonates with your audience
  • Common mistakes startups make in communicating their mission
  • Tips for integrating brand strategy into your culture, hiring, and marketing
  • The growing importance of personal branding for founders
  • How to balance ambition with sustainable growth

Whether you’re a new founder or looking to refine your brand strategy, this episode is packed with actionable advice to help your startup thrive.

Connect with Adriana:

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