Beyond Bold

How to Build a Purpose-Driven, Sustainable Beauty Brand with Christina Kuklinski, Founder of Kook

Kyla Bolden

In this episode of Beyond Bold, I sit down with my longtime friend and founder of Kook, Christina Kuklinski, to talk about what it really takes to build a beauty brand that’s good for you — and the ocean. From living on dive boats around the world to creating reef-safe, high-performing products, Christina shares her journey of turning a personal problem into a purpose-driven company.

We also talk about building community around your brand, the difference between impact and greenwashing, and how timing and bold decisions often shape success more than perfection. If you’ve ever thought about launching a product or just want to understand what “clean beauty” really means, this one’s for you.

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