Fredrik Paulsen – Colours Beyond Bullshit

The Sound of Colour

The Sound of Colour
Fredrik Paulsen – Colours Beyond Bullshit
May 29, 2025 Season 2 Episode 10
Sarah Gottlieb

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What happens when you strip away the superficial bullshit in design?

In this episode of The Sound of Colour, I meet designer Fredrik Paulsen—known for his punk approach to design and an unapologetic love of bold, clashing colours. Rooted in subcultures, music, and the DIY ethos, Fredrik’s design language is raw and emotional. For him, design is something social—something that invites participation, conversation, and community.

His work has been exhibited internationally, he’s the founder of the furniture brand JOY Objects, and most recently, he’s stepped into the spotlight as the new host of Grand Designs on Swedish television.

In this episode, we talk about designing with emotion rather than perfection, how 90s rave culture shaped his palette, and why creating spaces for people to meet might just be the most important kind of design.

This is an episode about colour as attitude. About breaking away from good taste. And about finding freedom in the unexpected.

For more color inspiration follow @sarah__gottlieb and this episode's guest @fredrikpaulsen and the podcast musician @aloo_music

This episode is sponsored by Flügger and is supported by The Danish Arts Foundation.


SHOWNOTES
- Want to see Fredrik action painting the Nobel Price Pavilion? See it here
- Have a look into Martin Margiela’s all white shop
- Want to get a hold of one of Fredrik’s Chair one chairs? Get them here
- Check out Fredrik Paulsen's work at his website


The Sound of Colour is produced and hosted by Sarah Gottlieb, with music by Matt Motte.

The host
Sarah Gottlieb is a Copenhagen-based designer and art director specialising in colour and spatial design. Known for transforming environments through innovative use of colour, she is dedicated to creating public spaces that inspire connection and a deeper appreciation for design.

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For images and information from each episode go to the Podcast website