"Your INSECURITY is Killing Your Leadership" | Shako Lokman

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If your sales team is underperforming, it might not be their fault — it might be yours. In this episode of Lead to Win, we uncover the hidden leadership mistakes that silently kill sales culture, shatter trust, and lead to burnout. Whether you're a founder, entrepreneur, or sales manager, this conversation will challenge your assumptions and sharpen your leadership edge.

00:00 - Intro: The Harsh Truth About Sales Leadership
01:35 - Why Most Sales Teams Fail (And It’s Not the Team)
04:12 - Ego in Leadership: The Hidden Killer of Culture
08:10 - Real Examples of Bad Leadership in Sales
12:47 - The Cost of Micromanagement and Control
16:30 - Replacing Fear with Confidence in Sales Teams
20:02 - What Great Sales Leaders Actually Do Differently
24:11 - Building Culture: Are You a Coach or a Boss?
28:43 - Letting Go of Control Without Losing Results
32:10 - Identity, Pressure & Burnout in Sales
36:12 - Final Thoughts: Lead with Vision, Not Ego
39:05 - Outro & What’s Coming Next on Lead to Win