How To Make Sales Predictable with These Simple Metrics

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00:00 – Why most sales managers cap out
00:28 – Introduction
00:48 – Metric 1: Total ad spend (top of funnel)
01:31 – Why close rate isn’t the real lever
01:34 – Metric 2: Total leads generated
01:46 – Metric 3: Percentage of bad data
02:47 – Fixing bad data (verification, forms, authentication)
02:50 – Metric 4: Connected-to-set ratio
03:23 – Speed-to-lead: calling in the first 5 minutes
03:45 – Day 1–3 call cadence (10 attempts rule)
04:00 – Metric 5: Outbound touch density
04:50 – Metric 6: Connect rate percentage
05:46 – Metric 7: Lead-to-booking (outbound)
06:42 – Metric 8: Lead-to-booking (inbound)
07:06 – Metric 9: Lead-to-booking (overall)
07:41 – Metric 10: Discovery call show rate
08:12 – Metric 11: Discovery → closing call percentage
08:40 – Metric 12: Offer percentage
09:04 – Metric 13: Closing percentage
09:53 – How brand affects close rate
09:53 – Metric 14: Average sale price / dollar per call
10:16 – Metric 15: Cash-to-revenue percentage
10:56 – How to use these metrics
11:21 – Get the full playbook inside the free community

Chapters

• 0:00 Why most sales managers cap out
• 0:28 Introduction
• 0:48 Metric 1: Total ad spend (top of funnel)
• 1:31 Why close rate isn’t the real lever
• 1:34 Metric 2: Total leads generated
• 1:46 Metric 3: Percentage of bad data
• 2:47 Fixing bad data (verification, forms, authentication)
• 2:50 Metric 4: Connected-to-set ratio
• 3:23 Speed-to-lead: calling in the first 5 minutes
• 3:45 Day 1–3 call cadence (10 attempts rule)
• 4:00 Metric 5: Outbound touch density
• 4:50 Metric 6: Connect rate percentage
• 5:46 Metric 7: Lead-to-booking (outbound)
• 6:42 Metric 8: Lead-to-booking (inbound)
• 7:06 Metric 9: Lead-to-booking (overall)
• 7:41 Metric 10: Discovery call show rate
• 8:12 Metric 11: Discovery → closing call percentage
• 8:40 Metric 12: Offer percentage
• 9:04 Metric 13: Closing percentage
• 9:53 How brand affects close rate
• 10:16 Metric 15: Cash-to-revenue percentage
• 10:56 How to use these metrics
• 11:21 Get the full playbook inside the free community