You Can't Make This Sh!t Up

My Robot Caught Fire... They Bought It Anyway — with Rich Lunak

Josh Roberts & Tim Tannert Season 4 Episode 1

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Join our hosts Tim Tannert, CEO of BetterRx and Certified EOS Implementer, and Josh Roberts, CEO of USA Talent Solutions, as they dig into the wins, failures, and wild stories from leaders who’ve lived them.

This episode features Rich Lunak — entrepreneur, investor, and former Group President at McKesson Corporation. From building robots in a two-bedroom apartment to selling his startup to a Fortune 50 company, to mentoring the next generation of founders through Innovation Works, Rich has seen it all.

Rich shares how wearing “every hat” as a young founder shaped his leadership, what it takes to avoid common traps in scaling a business, and why job security is about building marketable skills—not the logo on your paycheck. He also opens up about hilarious demo-day disasters (including a prototype that literally smoked mid-pitch), the hard lessons of hiring the wrong leaders, and his perspective on AI’s disruptive future.

If you’ve ever wondered how to grow from scrappy founder to seasoned CEO—or just need to hear a story about how a smoking robot still landed a major deal—this one’s for you.

📚 Books Mentioned
The Lean Startup — Eric Ries
The Four Steps to the Epiphany — Steve Blank
Steve Jobs — Walter Isaacson
Elon Musk — Walter Isaacson
The Everything Store — Brad Stone
Shoe Dog — Phil Knight
Einstein: His Life and Universe — Walter Isaacson
The Wright Brothers — David McCullough

👉 Listen now and subscribe for more stories you truly can’t make up.