Commercial vehicles represent a significant profit opportunity for dealers as OEMs shift focus from cars to trucks and commercial fleets, creating an avenue for business-to-business relationships built on loyalty and repeat sales.

• Detroit 3 automakers increasingly relying on trucks and SUVs after eliminating less profitable product lines
• Commercial customers lose $2,000-$5,000 daily when vehicles are down, driving their need for reliable partners
• B2B relationships foster customer loyalty unlike declining loyalty in retail automotive
• Collaboration between OEMs, dealers, and upfitters creates a production coordination chain
• Commercial sales require different financing approaches than retail
• Dealers need to commit fully with dedicated people, systems, and inventory to succeed
• Commercial business predicted to become as important as F&I within 10-15 years
• Focus on business fundamentals rather than market uncertainties like tariffs
• Future success depends on shifting from counting car sales to measuring "cents per mile driven"

If you're interested in learning more about commercial vehicle sales or watching our summit sessions, visit our YouTube channel where all sessions are available to view.

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