PPC Unleashed

Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.

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PPC Unleashed

How To Onboard Google Ads Clients: PPC Unleashed (EP 6)

August 02, 2024 • Xavier Mantica • Season 1 • Episode 6

Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way.

We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships.

Here’s a sneak peek at the tasks we cover:

Obtain Access: We start by securing all necessary account permissions.
Research & Strategy (PPC): Detailed research and strategic planning tailored to each client.
Strategy QA: A thorough quality assurance check of our strategy.
PPC Landing Page Creation: Designing high-converting landing pages for PPC campaigns.
PPC Campaign Build: Building effective, targeted PPC campaigns.
Conversion Tracking: Setting up robust conversion tracking mechanisms.
Call Tracking: Implementing call tracking to capture valuable phone leads.
Campaign QA: Ensuring every aspect of the campaign is optimized and error-free.
Assign Optimization Cadence: Establishing a schedule for regular campaign optimizations.
Campaign Launch: The exciting moment when we launch the campaign.
Bid Reviews/Health Check: Regular reviews and health checks to ensure optimal performance.
Dashboard/Reports Setup: Creating intuitive dashboards and reports for transparent performance tracking.

Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively.

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