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Brightside Business
Helping online entrepreneurs create systems for predictable profitability and scale to 7 figures!
Brightside Business
Your Goals Are Useless. Focus on THESE 5 THINGS To Grow Your Business. Ep 011
Ever wondered how shifting your daily focus could unlock unprecedented growth for your business? Discover the game-changing strategies that can break your revenue plateaus through actionable insights from today's episode of Brightside Business with Joey Young. Learn how to transform your approach from mere goal-setting to executing daily tasks that propel your business forward. We discuss the importance of ensuring a robust product-market fit and the impact of engaging in genuine conversations with potential customers to refine your messaging and build confidence. You’ll also hear why getting comfortable discussing your business informally can open doors to unexpected opportunities and connections.
In the second part of the episode, dive into the power of maintaining a scoreboard to track daily business activities and how this simple practice can drive growth. Joey emphasizes the need for quality over quantity in customer relations, showing you how consistent under-promising and over-delivering can turn clients into raving fans. The episode also covers the significance of positive feedback loops—celebrating small wins to sustain motivation. Plus, Joey shares practical tips on gathering customer testimonials and dedicating specific time each week for strategic planning. To wrap things up, Joey invites you to book a free consultation call to discuss tailored strategies for scaling your business effectively. Don’t miss out on these transformative insights that could be the key to your business success!
Got Questions? Send them here and I'll tackle them on the show: joey@joeyhyoung.com
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Welcome to Bright Side Business, where we talk to online entrepreneurs like yourself about how to grow to seven figures and beyond. My name is Joey Young. I helped grow my family's professional services business to $100,000 a month in under two years and I learned a lot of lessons along the way about how to grow business and scale past revenue plateaus and solve problems with personnel and strategy, and one of them is one that I face all the time that entrepreneurs I speak to tell me is an issue over and over again, but they don't really know it's an issue until I reveal this construct. I'm going to give to you today this framework. What I hear a lot of entrepreneurs say who are stuck in a revenue plateau or can't figure out what's wrong with their business is like, yeah, I got this goal and you know I'm doing this and that to try to get there. You know I've been trying to get to this goal for a while. This goal is, you know this. But then you know I realized that was the wrong goal, so I went after this and you see, like there's all this talk about goals. People have, you know, revenue per month goals, client goals, all this stuff but what I've noticed is that the entrepreneurs that actually succeed don't focus on their goals every day. They focus on the things that will actually bring their goals about, that will bring them into fruition. They focus on the tasks and the activities that actually bring their goals into being, as opposed to the goal themselves. And I'm not saying it's a bad thing to have goals. Definitely have the vision board, know where you're trying to aim for the end of the year, all that. It's a bad thing to have goals. Definitely have the vision board, know where you're trying to aim for the end of the year, all that. But what should you focus on every single day as an entrepreneur to actually grow past your revenue plateau and scale your business? I got some frameworks here for you. The first one is product market fit.
Joey Young:A lot of struggling entrepreneurs lack a compelling solution to a red hot problem their client is going through right now. They don't have clarity on the problem. They solve an urgent problem, an expensive problem, a painful problem that their ideal client is going through. See, they have this really awesome board they made about how to solve a problem for a specific person and they got that person all laid out, all the attributes of that person, like who they are and they got that person all laid out, all the attributes of that person, like who they are, where they live, how much they make, what their interests are. You know who they are before and after you. You know, have your solution implemented for them. All that stuff.
Joey Young:But there's not a real laser, clear understanding of what the problem that the business solves is, and so you need to, in your business, get some clarity on exactly the issue that your customers are facing and exactly the three, four, five step program is to bring them to a resolution and then just market that. It's very, very simple Speak to the problem, not to the person. That's the first thing. Second thing, and it goes right along with it connecting with people. If you want to grow your revenue and get out of the stagnant period that you're in, stop focusing on your goals. Focus on connecting with people who might be able to buy from your program. Having conversations with them is going to be the number one way you're going to learn what vocabulary they use about their problem and what vocabulary they use about what they want. See, a lot of people have this idea of what their clients want, but when you actually speak to 10 of them one-to-one on a call. You understand that they're actually using this word in terms of what they want and they're using this word to describe where they are right now. This is the word they identify with. This is where they want to go and not what you thought. So the solution for that is to do some one-to-one market research and just talk to a ton of people, talk to a ton of customers. See, messaging is just choosing the words that pique the interest of your ideal client, the words that pique the interest of your ideal client. So find the words that pique the interest of your ideal client and get comfortable talking about your product, your solution, your business.
Joey Young:A lot of customers, a lot of entrepreneurs I talk to are, like, scared to talk about their business because it's brand new, it's unproven, or maybe they just got off a call with a customer who's angry at them and so their confidence is shot. But when you're at the coffee shop, people are asking what are you up to today? Be like, yeah, I'm actually working on some curriculum for my program. Or you know what? I'm actually tweaking my sales funnel for my program. I'm really excited about this and that to grow revenue and just get really used to talking, to like talking about what sort of problems you solve your business, because that's how you're going to connect with people who are might be actual customers. Because if you can talk about it casually, maybe that person isn't your ideal customer, but they know somebody and they're like, oh cool, you, you solve that problem. Well, it sounds like you're a pretty good dude and get some results you know from your your business. So I actually met, know a guy who needs a, a who has that problem and you can solve it for them. See, the problem is we get so emotionally hooked into this business and how it has to be successful and we have to have this certain relationship with our customers and it has to fit in the way that we want it to fit in our brains. But in reality, if we're just solving a problem for people, then all we got to do is talk about how we solve a problem for people and then people who have that problem will come to us. So get comfortable talking about your business. Don't hold back on the problem that you solve when you're talking to anybody in the coffee line, whatever the store, with some friends, you know, just be super, super casual about it and people will start coming to you.
Joey Young:The third idea is focusing on lead measures, not on your goals. Focus on the lead measures. You can't control the lag measures in your business. You can control the lead measures. So what am I talking about? Well, you have lag measures, which are how many sales calls you have in your calendar, for example, and then you have lead measures, which is how much time you spend in your CRM working your prospects. If you focus on the lag measure, the item that you can't control, you're always going to feel out of control. But if you focus on your lead measures and improving those and increasing the hours you spend in your CRM or increasing the messages you send per week or the calls you make per day, you are going to get better results because you can control those things. You can optimize your time and your energy for those things which ultimately, as a lead measure, lead to the lag measure, which is more sales calls on your calendar. See, focusing on creating a streak of your lead measures is probably the best decision you could ever make for your business. Focus on creating a weekly streak so every single week you're hitting a certain lead measure goal X amount of calls per week. X amount of outbound per week, x amount of whatever you're trying to accomplish each week. Have a streak going and keep track of that. That's probably the best thing you can do to grow your business.
Joey Young:A scoreboard is super helpful for this. If you don't have a scoreboard set up, it can be super simple. It can be physical, if you want, like on a wall or a piece of paper. I love Excel spreadsheets. It's a Google sheet. You just have a column for every day and you're tracking your numbers every single day. And you're seeing here we go every day. I'm doing this to grow my business and here's the goal for the week. So I know I got to do this each day and all of a sudden, you're focused on your lead measures. You're focused on what you can control and your goal is just happen because you're so focused and dialed in.
Joey Young:Related to that number four is fulfillment excellence. Now let me ask you a question Would you rather have 20 meh customers who feel like whatever about your brand, or would you rather have two raving fans? If you chose two raving fans, you're absolutely right Because, listen, you're going to have two different types of customers Ones who buy your product or service and they never think about you again. And ones who buy and they all of a sudden, after experiencing it, become part of your marketing program. You have to put thought into how to build in surprise and delight mechanisms into your customer's life cycle. So when they hit certain gates in your program or certain steps as you work with them or as you deliver your fulfillment, they are getting more than they asked for. They're feeling like they get way more value than what they put in in terms of dollars and all of a sudden they're wanting to tell people about it.
Joey Young:Always under-promise and over-deliver when it comes to your business. Under-promise and over-deliver and you'll get raving fans really, really quickly. Just think about for a second all the money you spend on marketing, on customer acquisition, cost all the energy on your funnels and your messaging. Think about that. Compare that to a customer of yours just leaning over and telling their friend hey, I see you got this problem going on. I've got a buddy who helps out with that. You should check him out. And all of a sudden you got a brand new customer. Well, all that is skipped. All the messaging, all the money, all the time you spent acquiring a customer, completely skipped when you had one customer tell another customer this guy's awesome, you should check him out. This girl's awesome, you should check out their business. It's incredible Fulfillment, excellence. Focus on that.
Joey Young:And lastly, positive feedback loops. Here's the thing Nothing matters if you don't continue on six months from now. The problem with a lot of entrepreneurs is they get focused on one thing and they try it. They get disappointed because it doesn't work and they stop and they take a huge break or they quit and they go somewhere else. But if you can build in some positive feedback loops into your business, you're going to be still doing this months and years down the road Because, again, nothing's going to matter in your business unless you're continuing on with your messaging, with your marketing, with being consistent in the marketplace, with working your CRM, with growing your business six months from now.
Joey Young:So focus on winning the day. Don't focus on your long-term goals. Focus on what does today look like, what's a win that I can celebrate? If I just do today well, how can you have more fun? How can you build in some interesting, some exciting projects that keep the business fresh, keep you excited to talk about whatever your business is to customers and clients? That's how you stay motivated over the long term.
Joey Young:There's a couple easy ways to do this to build in these feedback loops. How can you win the day? Well, one of them is soliciting and reviewing customer testimonials, reviews, feedback Anytime you can look at the results that your customers are getting and just take a moment to integrate that victory into yourself, into your business, and just appreciate and enjoy all the hard work you've done. You're going to feel good because you can see the change in your customers' lives and their businesses if you just take a moment to review your testimonials and think about it from a personal standpoint, not from just a business standpoint. Review your testimonials and think about it from a personal standpoint, not from just a business standpoint Like, how would you actually make that person smile, make their life better, change the trajectory of their life or their business? It's a powerful thing. That's a positive feedback loop.
Joey Young:Also, one thing you can do from a productivity standpoint, which is super powerful and I recommend for every entrepreneur I work with pick one task every week that will move your business forward to complete by Friday at 5 pm. Choose one thing every single week that your business needs to grow. That is not a part of your regular scoreboard, lead measure activities Like that's just like you know, churn, like we're going to grow the business, like everything that you have to do on a day-to-day. But what's one thing that you can do to grow the business? Like everything that you have to do on a day to day, but what's one thing that you can do to grow your business? To work on your business, not in your business every week. Choose one of those things, put it on the board on the schedule, put it on the to-do list, get it done every week and celebrate it at 5 pm on Friday that you got that thing done.
Joey Young:So even in the worst weeks, in the down weeks, in the zones where business is slow, you're feeling discouraged. You get a lot of no's. There's still one positive feedback loop you can look to. It's like hey, I set out to do this Monday at nine, it's Friday at five and that sucker's done and I feel good and I can know that my business moved forward this week, even if everything else was a disaster. Chaos reigns, everybody hates me, my dog died, my truck broke down, all the things. At least I got this one thing done for my business. That's gonna help you that positive feedback loop. Focus on that. Focus on that. Take a step back from your goals, my friends. Don't change them all the time. Don't spend your days dreaming pie-in in the sky stuff. Focus on these things and watch your business start to slowly crawl up in its revenue. You start to feel more traction, you start to actually get some more sales, you start feeling good. The positive feedback loops are working for you. It'll be a beautiful thing.
Joey Young:And hey, if you have any questions for the podcast about business strategy, about productivity, shoot me an email with your question. I would love to hear from you. My email is joey at joeyhyoungcom. That's J-O-E-Y-H-Y-O-U-N-G dot com. Or shoot me a DM on Instagram at joeyhyoung on Instagram. I would love to hear a question about productivity or business strategy and I'd love to answer it on the show here.
Joey Young:And hey, if you're like, hey, I want to learn more about how you help entrepreneurs grow their revenue, scale past revenue barriers. Book a free consultation call. There's a link in the show notes. There's a link in my Instagram bio Free business consultation call. We'll just talk about your business, how we can break past some barriers, get you some revenue unlocked. Really, really cool. And don't forget, if you're all the way into this show. At this point, you must have found some value in it. So do me a favor leave a five-star review wherever you're listening or watching to this. Give it a thumbs up, a like, subscribe. You know all the things follow the show. All that really helps me out, gets the show pushed forward in the algorithms. And hey, until next time, my friends, happy scaling. I'll see you later.
