How Senior Shield Uses AI To Protect Seniors From Text And Email Fraud

Think you can always spot a fake text? So did we, until a flawless “overdue toll” message nearly fooled the creator of an anti-scam app. Today we sit down with Senior Shield founder John Reim to unpack how a clear, caregiver-first tool helps seniors verify suspicious messages and avoid expensive mistakes without adding tech stress.

John’s story starts at home: his dad faced relentless pop-ups and phishing attempts, leaving his mom to cancel cards and clean up the mess. That personal experience shaped Senior Shield’s design, simple screens, calm language, and three practical layers of protection. First, you paste a suspicious message and sender details, and the app checks a known scam database to flag bad actors. Second, AI analyzes the wording for classic red flags like urgency, payment links, or requests for credentials. Third, weekly scam alerts and in-app quizzes build habits that stick, so family members aren’t relying on memory when pressure hits.

We walk through real examples including USPS and EasyPass-style toll scams that look painfully authentic. John demos how the app verifies messages and talks candidly about current constraints: Apple’s privacy rules limit auto-scanning, but Android may allow deeper detection. We also explore why a focused niche beats a one-size-fits-all approach. While big security brands chase the general market, Senior Shield serves seniors and caregivers with accessible pricing and education at its core, free, $0.99, and $3.99 plans that lower the barrier to safer choices.

The numbers are sobering: seniors reported over $3.4 billion in losses last year, with average losses around $34,000. Education is the edge. By turning verification into a quick, repeatable step and reinforcing best practices, don’t click bank links from emails, confirm through official apps, treat vague attachments as hazards, families can cut through fear and urgency. We also dig into the roadmap: Android support, smoother onboarding videos, and better hyperlink handling, all informed by real user feedback.

If you support an aging parent or want your own phone to act as a first line of defense, this conversation offers a practical playbook. Verify before you tap, share what you learn, and build a family norm where no one clicks alone. Enjoy the episode, then subscribe, leave a review, and tell us the most convincing scam you’ve seen so we can help others spot it sooner.

For more information about aging in place and caregiving for older adults, visit our website at SeniorSafetyAdvice.com

Transcript

Host Intro And Scam Problem

SPEAKER_00 0:00

Hi everyone, this is Esther Kane. And I did an interview just a few days ago with John Reim from Seniorshield.ai. He's the creator and founder of that of an app. And the website is seniorshield.ai. And of course, the app is Senior Shield. It's a wonderful app to try to help seniors, but of course anyone, I think, get away, identify spam text, and which we all seem to be getting lately. I've been getting the for a few times a week now, I get a text from the United States Post Office addressed to my cat Stella, who actually passed away last year. So obviously I can tell that that's a scam because why would the post office be texting me? There's they you know no reason. And two, it's addressed to my cat. So that's an easy one to identify. But not all text messages that come in are easy to identify. So with this great app that he created, you can put the message into the app and it will let you know if it's legit or if it's fake. On top of that, you know, he made the pricing extremely affordable. There's three models: there's the free model, there's 99 cents a month model, and then there's$3.99 a month model. Those are all, I think, very affordable in you know, just to keep yourself safe, to keep your senior loved ones safe. I mean, we all know that technology is changing so quick, it's hard to keep up, it's hard to know what's legit and what's not anymore, at least for most of us. So stick around, take a look at the um at the thought at the interview, and um I hope you like it. Of course, you know, uh click the like button, give us your comments, subscribe to our channel. We appreciate each and every single one of our subscribers. Um, and I will uh see you next time and look forward to your comments. Take care. I'm sure you've been talking a lot about the app.

SPEAKER_02 2:21

Yes, definitely. Um, it's new. I just released it about a month and a half ago.

SPEAKER_00 2:27

Wow, how long did it take you or whomever to create it? Did you create it?

Origin Story And Caregiver Focus

SPEAKER_02 2:33

I did not write I came up with the idea and everything myself, but I am not a software developer.

SPEAKER_00 2:40

Okay.

SPEAKER_02 2:40

Um, but I I got someone to develop it for me.

SPEAKER_00 2:44

Perfect. It looks amazing.

SPEAKER_02 2:47

I got I built Senior Shield with the family caregivers in mind because I came up with this idea because my father, he's starting to age, and you know, his uh cognitive abilities are declining a little bit, and he's very susceptible to scams. Primarily, you have a virus on your phone, you need this virus protection. Oh no. So I saw my my dad would always fall for it, pay for it. My mom would be canceling the credit cards, it would keep happening, and I'm like, he keeps getting scammed in the text messages. I was like, what if I could educate him in the text messages? So that's kind of where my original idea came from.

SPEAKER_00 3:28

I love it. I mean, I love that there's that personal history because you you understand the need of the family members trying to protect, and not only that, but the older adult too. Look, you know, everyone gets everyone can easily get scammed these days, especially with AI. Who knows what to put?

SPEAKER_02 3:47

Have you seen the uh toll scams?

SPEAKER_00 3:51

No, T O L L, the toll?

Real-World Toll Scam Example

SPEAKER_02 3:54

Like, yeah, like you know, you missed your toll when you went on the highway. Yeah, so there's a very common one going on across many different states right now, and I received it. It looked very real. I live here in Boston, Massachusetts, and it's like your easy pass invoice is overdue. I almost clicked the link, then I'm like, wait a second. I uploaded it into Senior Shield and it told me it was a scam. And then I Googled it and I'm like, oh my god, the creator of Senior Shield almost just fell for a scam.

SPEAKER_00 4:28

It's so easy. Yes, it's so easy. Um, you don't know what to you don't know what to believe anymore, honestly. Uh even yeah, yeah. So how exactly does the app identify a scam? I mean, you have to put it in there, right?

SPEAKER_02 4:46

Yeah. So the it's it's still new, so I don't think the usability, it's not perfect.

How Senior Shield Works

SPEAKER_00 4:53

Sure, nothing look, it's always evolving.

SPEAKER_02 4:56

Yeah, yeah, but so there's a few different things that it does. Uh, one, one can sign up their parents or their family member, friend, someone that may be susceptible to scams. And once they sign them up, that person can then opt in, then they can receive like a daily text message of, oh, here's a notification of some common scams that are going on, and here's how to stay aware of it. Just education in the text messages. Um, another way is inside the app, you can upload the contents of a message and the phone number or email. And what it does then is it actually pings across a known scam database and tells you if that phone number or email are in that database and if it's a known scammer. Um separately, it actually reviews the content of the message and uses AI to analyze that message and to tell you if it looks like a scam or not.

SPEAKER_00 5:54

Right. Or if it's a message that's already been identified as a scam, or even if it's a paragraph, I suppose, or a sentence saying, hey, this has been used.

unknown 6:04

Yes.

SPEAKER_02 6:04

Awesome.

SPEAKER_00 6:05

Well, that's a good way to use AI.

SPEAKER_02 6:08

Yeah, then there's educational quizzes in it.

SPEAKER_00 6:12

Yeah, how does that work? Um, is that like something that comes on a daily text message or email?

SPEAKER_02 6:18

Or no, it's inside the mobile app.

SPEAKER_00 6:21

Okay.

SPEAKER_02 6:22

So you'd have to open up the mobile app, take a look at the quiz of the week, and then you can take that quiz.

SPEAKER_00 6:28

Okay. So it's sort of like those health apps where you know you go in and it's got exercises for the day or whatever, and go in and see that. Yeah, I tried putting it on my phone, but I have an Android.

SPEAKER_02 6:40

I'm coming up with Android soon, but not quite yet. So I'll be sure to let you know once it's available for Android.

SPEAKER_00 6:47

Yeah, let me know. Um, because I was trying to see, all right, how does it work? It looks so cool. I mean, certainly the price point is great for sure. Yeah, there's a lot of people.

SPEAKER_02 6:57

You know, I only have a couple, I only have a few paying customers right now. Um, but you know, I'm still brand new. It just came out a couple months ago, and it's always a slow start.

SPEAKER_00 7:10

Right. That's okay. I mean, you need to start building that up and the reviews. Look, it it takes a while, but I think it's a brilliant idea. I think it's it's excellent for um, like you said, in the in the on your website, not just for the older adults, but also for the family members who are trying to protect their older adults.

SPEAKER_02 7:33

I mean, the world's getting scary and they're getting more advanced, and it's very difficult to decipher like what's a scam and what's not.

SPEAKER_00 7:41

It does. Where's the what's the database that it that it's pulling where the scams are or what identifying them?

SPEAKER_02 7:48

Yeah, so this is it.

SPEAKER_00 7:52

I can um I was just wondering.

SPEAKER_02 7:58

Yeah, it's called IP quality score.

SPEAKER_00 8:02

IP quality score, okay.

SPEAKER_02 8:08

So I just sent that in the chat.

SPEAKER_00 8:10

Okay.

Quizzes And Weekly Scam Alerts

SPEAKER_02 8:12

So yeah, it's it's a public database, but um this, you know, in order to actually use it, you would have to go to the website, log in, whereas my app just has a direct API connection to it.

SPEAKER_00 8:25

Right.

SPEAKER_02 8:26

Yeah.

SPEAKER_00 8:27

Right. Excellent. And give me an example of what one of the quizzes are like, the educational quizzes.

SPEAKER_02 8:35

Yeah, you know, well, let me pull it up and I can show you on the yeah, that was another thing I was gonna say.

SPEAKER_00 8:43

Um uh I would love to see a video of it actually working on the website. I don't know if you have a blog if an article on that. Did I miss it?

SPEAKER_02 8:52

No, I don't I don't think I've done that quite yet.

SPEAKER_00 8:55

Yeah, that would be cool to see for us uh for us visual learners.

SPEAKER_02 9:02

Yeah, let me share my screen here.

SPEAKER_00 9:05

Awesome. I'm going to you're very lucky to be living in Boston. Well, maybe not in the winter, but otherwise it's a great city.

SPEAKER_02 9:15

I and where are you based?

SPEAKER_00 9:17

I'm northeast of Atlanta.

SPEAKER_02 9:19

Oh, okay.

SPEAKER_00 9:20

45 minutes northeast of crazy Atlanta.

SPEAKER_02 9:26

I like Atlanta. I've been there for work a few times.

SPEAKER_00 9:28

Oh, yeah.

SPEAKER_02 9:29

Yeah.

SPEAKER_00 9:30

What do you do for work?

SPEAKER_02 9:32

Um, I work in B2B sales, tech sales, actually. Um so you know, I work from home, I'm a product expert where I give demonstrations of the software to prospective clients.

SPEAKER_00 9:44

Cool.

SPEAKER_02 9:45

Well, so you must work on this on the side.

SPEAKER_00 9:47

Yeah. Well, that's how uh that that's how the idea of um uh the pet rock gets started, right? It started on the side.

SPEAKER_02 9:58

Yeah, so here we have the app itself. Let me just turn on a little tool I have. Yeah, okay, great. So you log into the app. What I like to have is a weekly scam alert where every single week it'll be a new scam alert. So this can keep you informed of what are some of the most common scams going on. So this is that one I was talking about. Uh telling you to pay overdue toll charges. You can drill in here and actually read about this scam and how it's actually affecting a lot of people. If you were to Google the scam, you are going to see it everywhere.

SPEAKER_00 10:36

Wow, that's amazing. I can't believe you got that scam on your phone.

SPEAKER_02 10:42

Oh, I've gotten it like four or five times.

SPEAKER_00 10:46

Oh yeah, that is crazy. It would be worse if somebody paid it and they didn't even have one of those passes.

SPEAKER_02 10:55

Yeah, I'd I was very close to falling for it. I'm kind of ashamed to say it, but just to say how scary that it is these days.

SPEAKER_00 11:04

Well, it's how vulnerable all of us are. Look, these days you don't know, but it looks awesome. It looks very user-friendly.

SPEAKER_02 11:12

It was designed like that in mind because it has to be.

SPEAKER_00 11:16

It has to be right. Did you use your father as a test subject? Yeah, that's great. That's the way to do it. Yeah, that's great.

SPEAKER_02 11:28

So in the resources, we I have three sections. I'm still creating some videos that's gonna try to help streamline the onboarding process to make it as easy as possible for end users to use the app.

SPEAKER_00 11:40

Okay, right.

SPEAKER_02 11:41

But for the quizzes, you know, quiz of the week. In fact, Esther, we can have you take this quiz.

iOS Now, Android Coming Soon

SPEAKER_00 11:48

Oh god, okay. I get my glasses. Oh my god. All right. You receive an email from your bank asking you to verify your account information by clicking on a provided link. What should you do? Oh, do not click it and call the bank or get on your online platform account for the bank. But don't ever click the link. Ignore the email, your bank will contact you by phone if there's an issue. Well, maybe forward the email to friends. Oh my god, no. Submit and verify with Senior Shield. Well, yes, obviously. If you have Senior Shield, definitely do number four. You receive an unexpected email from a friend with an attachment and a vague message. What should you do? Open the attachment. That can be scary. Contact your friend through a different method. You could do that. Forward the email to others, new. Click the attachment and forward to friends. No. I hate attachments on email. That and forwards. A pop-up message.

SPEAKER_02 12:58

This is the one my dad would always fall for.

Database, AI, And Verification Flow

SPEAKER_00 13:00

Pop-up message appears on your computer screen saying your system is infected. Oh, with the virus. Oh my god, it's like the movie The Beekeeper. It instructs you to call a provided phone number immediately. What is the best course of action? Call the number immediately, unless you want to blow up the building like in Beekeeper. Close the pop-up window and run a trusted antivirus scan on your computer. You could ignore it. It's probably just a harmless ad. Provide your credit card. No, definitely not number four. Number two. I don't know if you can ignore it, can you? An unknown person messages messages you on social media.

SPEAKER_02 13:40

This is a very common one.

SPEAKER_00 13:42

Yeah. And it and if you're on social media, you do get that a lot. Expressing romantic interest. Oh, those romance scams.

SPEAKER_01 13:50

Yeah.

SPEAKER_00 13:50

After a brief conversation, that's scary. They soon ask for financial help. How should you respond? Send them money to help out. No. Uh, stop communication and report the profile. Yeah. Continue chatting. No. Well, unless you want to catch them. Ask them for personal documents to verify their identity. Why would you continue? No. Yeah, number two.

SPEAKER_02 14:16

This the sad truth is, I'm sure you know, many elders get lonely.

SPEAKER_00 14:20

Yeah. I mean, I've been a widow for 10 years now. So, and I'm 67. You know, I can tell you that it does happen. I can see those romance scams coming to fruition, but they're scary. Once you know about them, you can't trust anything. Yeah. Um, all you have to do is watch one of those crime things on TV, and no. Anyway, you receive a letter stating you've won a lottery, you don't remember entering. Yeah, but that, but you need to pay a fee to claim the prize. What's the appropriate action? Send the fee to claim your winnings. Ignore the letter, it's likely a scam. Contact the lottery company to verify your win. You could do that. And share the good news with friends and family. Number three. But you could do number two as well, right?

SPEAKER_01 15:10

Good. Yep.

SPEAKER_00 15:12

Um, while browsing online, you these are all really good, good quizzes. While browsing online, you're prompted to fill out a survey for chance to win a high value prize. Yeah, but it asks for your social security number and banking details. Oh, yeah, what's the safest? Provide the information. Nope. Only provide partial, nope. Decline to participate and exit the site. Yeah. Share the info with others. Oh, that would be worse. The spread of the lie.

SPEAKER_02 15:44

This is the initial quiz, and I wanted to make this one rather generic and high-level that spans across a number of the most common scams that people see today.

SPEAKER_00 15:55

I can see that. I mean, they're great questions. Did you come up with these, or this just a series of what your experience and your dad's experience, or what you're seeing online as scams?

SPEAKER_02 16:06

I I came up with these questions with just knowledge and research of the most common scams that are affecting people. So I figured that would be the most logical place to start.

SPEAKER_00 16:17

You're absolutely right.

SPEAKER_02 16:19

We can kind of skip through these last ones.

SPEAKER_00 16:21

Yeah, they're really great. I I can see how that oh, and then you got the test results. I love it.

SPEAKER_02 16:28

Yeah, so we have a little uh touching up to do and education we should do to make sure we don't fall for any.

Live Quiz Walkthrough

SPEAKER_00 16:35

That's that's great, though, really. I mean, uh, you know, the two things that I think that that well, there's three things really that I think this app is is hitting on is one, um, just the awareness, the list of um scams that are currently happening. Two, um, you know, getting this these types of quizzes, which is a way of uh showing you how the scam could work so that you can educate yourself to not fall for it. And then three, just the um, you know, the the the alert aspect of having the app on your um phone so that you can put the possible scam in there to let you know if it is an app. Now it it's on the person, it's on your father's phone. Yeah, you get an alert.

SPEAKER_02 17:26

No, not quite yet.

SPEAKER_00 17:28

Okay, but that's what you want to do? You want to include the family as well, or not? Is that invasive?

SPEAKER_02 17:36

Yeah, uh, so I I'll show you something. Um so there's another feature of the app where I can actually send a fake scam text to my father or my mother, yeah, and then they'll receive a fake scam text, and if they click it, they'll get sent to my website saying you fell for a scam.

SPEAKER_00 18:00

Okay.

SPEAKER_02 18:01

Yeah.

SPEAKER_00 18:03

Okay.

SPEAKER_02 18:05

Um, well, let me show you another way here, uh another piece of the app.

SPEAKER_00 18:16

That's actually that's actually a great idea to do, not just to your parents, because if you did that and then sent them to a page on your website, you know, this was a test you fell for a scam. If you want to protect yourself, let me tell you about seniorshield.ai.

SPEAKER_01 18:36

Yep.

SPEAKER_00 18:37

Because I saw somewhere, I thought I saw somewhere on your site that there was uh family member access, or did I make that up in the edge? Oh, I did, okay, great.

SPEAKER_02 18:48

Yeah. And so we'll connect back here. That's my dog in the background.

SPEAKER_00 19:03

That's okay, it's my cat on the table. That's just how it is when you work at home.

SPEAKER_02 19:09

So yeah, here we have receive a suspicious message. So I received this one a couple days ago. You've probably this is a very common one. You know, coming from USPS.

SPEAKER_00 19:24

I've gotten that myself.

SPEAKER_02 19:26

Yeah. So this isn't the best UI yet. I need to make this a little bit better. But I just put in the phone number I got it from and up uh uploaded the message itself, pressed verify, and now it's telling me uh it's a scam. Now, the phone number wasn't known, but it's saying based on the contents of the message, it's a scam.

SPEAKER_00 19:54

Right, because it's not a known number for UPS.

SPEAKER_01 19:57

Right.

SPEAKER_00 19:57

Very good. Very good. I love it. It's it's simple, it's clean, and um easy to use. And I like that you have the um the share feedback because whenever you have something new, I don't care what it is, a website, an article, an app, anything at all, you want to get feedback from the people who are using it. Um, because that's how you change it, that's how you build it and rebuild it. Exactly. I mean, you know from from selling software, from talking about software, it's in constant, you know, rebuilding mode. Right, right. Version one, version one point two, version one point eight, and so on and so on. Um, I mean, that's just that's just the nature of it. It's always been that way. And it should be because it's changing with um everything, not only technology, but how people use it. And um, and people come up with all new ways to use it. Um I love it. So, what feedback, if any? It's so new, you probably haven't. What feedback, if any, have you gotten from your users?

SPEAKER_02 21:10

Um, you know, some of the feedback is make it a little bit easier to people always wanted to auto-review their messages and then immediately identify which one's a scam. Um, Apple has blocked the ability to do that, actually. Okay, due to like security and privacy concerns. So I can't do that with Apple. I might be able to do that with Android though.

Design, Feedback, And Iteration

SPEAKER_00 21:36

Okay. So what they're saying is if they get a message, um, let's say in their email, that Senior Shield would automatically flag it?

SPEAKER_01 21:47

Yes.

SPEAKER_00 21:48

Oh, so they don't want to take the extra step to put it into the app.

SPEAKER_02 21:52

Correct.

SPEAKER_00 21:53

No, everybody wants the automatic toilet.

SPEAKER_02 21:57

Yeah, you know, there's always uh the automatic toilet. That people want.

SPEAKER_00 22:01

Yeah.

SPEAKER_02 22:02

But for Apple, not quite there. Probably, I don't even know if we ever will get there. But Android, it's possible because they have looser uh security um regulations on their phones. Yeah.

SPEAKER_00 22:16

Yeah, but it would be difficult because you're not only targeting emails, you're also targeting text, and you're also targeting browser. I mean, it that's that would be a lot.

SPEAKER_02 22:26

Yeah, when I I when I was first come before the idea was even like developed, I posted about it on Reddit. There's this guy named William that had a respondent and I actually spoke with him because he's a product software developer, used to work for Google, and I spoke with him, and he developed something similarly for a Google Chrome plugin that would crawl across your email and manage the sites that you're viewing to help do a very similar process because his grandmother was getting it scammed.

SPEAKER_00 22:56

Oh.

SPEAKER_02 22:57

You're hitting upon a some future functionality of senior shield to do that, but I don't have that yet.

SPEAKER_00 23:03

Yeah, well, you will. I mean, there's over 10,000 people a day turning 65, and that's gonna continue, I think, until 2030, I think, and then past that, uh the next 10 years are gonna be the next uh demographic, the next generation turning 60. So you yeah, there's uh the market is there.

SPEAKER_02 23:26

Um, do you know how many um scam complaints there were by seniors over the age of 60 in uh 2023?

SPEAKER_00 23:36

No, tell me.

SPEAKER_02 23:37

Over 100,000 in the US.

SPEAKER_00 23:39

Oh my god. And those are the ones that actually complain. Right, never mind the ones that didn't say anything.

SPEAKER_02 23:46

The average scam amount was 34,000.

SPEAKER_00 23:50

Oh no, yeah, oh my god. Oh, no wonder people don't have any money for aging in place.

SPEAKER_02 23:59

Over$3.4 billion in fraudulent scams for seniors in 2023. It's an astronomical number.

SPEAKER_00 24:08

Wow. That is definitely something to be yeah.

Auto-Detection Limits On Apple

SPEAKER_02 24:15

In the average person upwards of 12 scam or fraudulent text messages a day.

SPEAKER_00 24:23

Well, that I know the number of messages, but I had no idea. And I had no idea that the average loss of uh the scam, you know, the scammed person was 34,000. I have a friend who just got scammed out of 13,000. Um wow.

SPEAKER_02 24:41

When I was opening up the bank account, I was at like my local Chase branch, and I was telling the banker about my business, and he was telling me he's like every single week I see a senior getting scammed. He's like, just last week there was one that fell into like lost over a hundred thousand dollars due to a crypto scam.

unknown 25:01

Oh my god.

SPEAKER_00 25:04

Oh my god. Oh my god, it's gonna you definitely have potential to grow with this, you know. Besides the the Google guy that you were talking about earlier, is are there any other um apps or programs that you know of that are similar?

SPEAKER_02 25:20

I've come across a couple similar ones, um, but they don't really have too much of a following at all. I actually noticed that McAfee antivirus, they came out with something similar to auto-detect scams. I don't know exactly how it works, but that's targeting more of the overall market for identifying scams as opposed to educating seniors. I thought about starting it for being broader, but I thought that maybe having a niche that I stuck to to educate may be the best way to start out.

SPEAKER_00 25:59

Yeah, it is. Um, build that. I mean, the one thing I've learned in uh you know internet marketing for 25 plus years is stick with a niche, really build it up, get your authority in that niche, and then you can start playing around by adding other just create a new company with the same product, market it differently. That's what I was thinking. Right, exactly. What do you what would you like to see any um additions to this app? What would you like it to see see it do that it's currently not doing? But obviously it's so new.

Market Need And Scam Statistics

SPEAKER_02 26:34

Yeah, I mean, well, I obviously want to get more feedback from you know end users. I want to hear more from them of what they would hope to get out of the app. I mean, you know, I I've heard some people, you know, there's a lot of apps out there for the senior market on a whole, whether it's from reminders to take your medication, um assistance in getting to your doctors or managing all your health information. Obviously, I'm focused on scams, but you know, if there's a need to broaden outside of just scams, make it a more all-for-one solution, I would never be opposed to that.

SPEAKER_00 27:13

Okay, that makes sense. Instead of having 20 apps doing 20 different things, combine it all. Yeah, that would make sense. And that certainly would be very user-friendly.

SPEAKER_01 27:24

Yeah.

SPEAKER_00 27:25

Well, there's enough services out there that you could tack on to.

SPEAKER_01 27:28

Yeah.

SPEAKER_00 27:31

As you will notice as your father gets older and mother.

SPEAKER_01 27:35

Yeah, yeah.

SPEAKER_00 27:36

I know. It's um, I've been through that, I've been through that myself. Um, well, I think, you know, oh, one thing I do want to say, um, well, I ask you, I'm sorry, do you feel that there are or have you discovered that there are any challenges that you're facing with this app besides just the marketing? Are there any issues that you found that you're hitting the wall on?

SPEAKER_02 28:02

So sometimes with the mobile app, when you send a fake scam message, it doesn't always it's not always embedded with the hyperlink.

SPEAKER_00 28:11

Okay.

SPEAKER_02 28:12

Um also, like, if I were to add my father, he would receive a text message saying, like, oh John Ream sent you, uh signed you up for this, click here to download the app and opt in. That doesn't always have a hyperlink either. I've noticed through testing with end users that that link doesn't always hyperlink. So that makes it a little difficult to understand. So I'm trying to figure out why that's the case. But these are all minor things, but they're not they're not perfect for the end user experience.

SPEAKER_00 28:48

No, no, but it sounds like it's a coding issue, you know, yeah, a technical issue, right?

SPEAKER_02 28:54

I'm working with my developer on those things, yeah.

SPEAKER_00 28:57

And like I said, it'll always be uh growing. Well, it's a beautiful site, yeah. Well, they did a good job. Thank you. I mean, you're you know, you got everything on there that I can see.

SPEAKER_02 29:09

Did you take a look at my Instagram account?

SPEAKER_00 29:12

At your what account?

SPEAKER_02 29:13

Instagram.

SPEAKER_00 29:14

No, not yet. Why?

SPEAKER_02 29:17

Oh, I I I think there's some uh fun content on my Instagram.

SPEAKER_00 29:22

Oh, okay. I am going to check you out.

SPEAKER_02 29:28

I can also share my screen and show you.

SPEAKER_00 29:31

There we go. Oh, I see the 3.4 billion.

SPEAKER_01 29:39

Yeah.

SPEAKER_00 29:40

Wow. Is that your father?

SPEAKER_01 29:44

No, no.

SPEAKER_00 29:46

I see somebody there.

SPEAKER_02 29:49

But yeah, just you know, wada education about the marketplace, thought leadership, um, you know, just trying to tell people who Senior Shield is, what we stand for, what how we're trying to help.

SPEAKER_00 30:03

Very at the end of the day, that's what it's all about. And, you know, I have a um, do you have a YouTube channel as of yet?

SPEAKER_02 30:11

Um, I've created one, but I haven't uploaded any videos to it yet.

Competitors And Niche Strategy

SPEAKER_00 30:15

Okay. You'll find um, you know, I have three two two YouTube channels, one for each of the websites. And um, I I mean that took a while to to gain traction, but once it once it did, it's so wonderful to get the replies, um, comments from people saying, oh, this was so very helpful. Thank you. This just happened to my mother, you know, this really helped. Um, I mean, you get a lot of you know, strange, weird ones too, but the the helpful ones are are the grateful ones, uh, it really fills your heart and it really makes you feel like, okay, you know, those 18 hours I spent in front of the computer really are worthwhile. So um I I think you'll get that too. And I just read that Instagram just passed as the second most used search engine over YouTube.

SPEAKER_01 31:10

Really?

SPEAKER_00 31:10

Yeah, so keep market, keep marketing on Instagram.

SPEAKER_02 31:14

I'm building up my base just by building up some followers, and you know, I'm gonna keep posting and you know, hopefully, uh, you know, hopefully I'll be able to help some people not get scammed.

SPEAKER_00 31:27

Yeah, as long as the information is useful, eventually it'll get to where it needs to get to.

SPEAKER_02 31:33

Well, I mean, you know, I think your podcast is great. I was taking a look at it.

SPEAKER_00 31:38

Oh, thank you.

SPEAKER_02 31:39

It all comes down to education, it's just so important, but sometimes it's hard to get that education to the ears that need to hear it.

SPEAKER_00 31:46

It is, it is. I mean, sometimes I feel like I'm pulling a donkey across the road, you know. Yeah, you you have that info there, you want to give it to them, but they just don't seem to. Well, it you know, aging is very emotional. Um, it's emotional admitting you're getting older, it's emotional you can't do as much as you, you know, you could. Um, and then it's emotional for the family members watching their loved one going through that process. It you know, you're fighting so many issues. And in aging in place issues, the second factor is is cost. Usually a lot of home renovations cost a lot of money. Um, so that's why I really love tools, you know, like the Senior Shield app, where it's extremely affordable and it's so user-friendly. And look, if it can save you$34,000, what the hey?

SPEAKER_02 32:40

That's a lot of money.

SPEAKER_00 32:42

That's a lot of money. So I think that it's um, yeah, it's great. It's great. Oh, I thank you so much, John. Thank you for your time.

SPEAKER_02 32:53

And it's so great to meet you, and I'm really looking forward to the podcast.

SPEAKER_00 32:57

Well, Ditto, yeah, I can't wait to showcase this. I'm gonna start writing the article right away and let them know that the podcast is coming. And um, yeah, maybe I'll I'll put it ahead of the schedule. I know we have a schedule, um, but maybe I'll I'll do that because it was really good. Thank you. Thank you so much. I look forward to talking to you again. And I look forward to seeing how this thing improves. I can't wait for it to get on Android.

SPEAKER_02 33:23

Yeah, I will be, I will let you know once it does. I was speaking with my developer yesterday, so that's next up.

SPEAKER_00 33:30

All right, cool. Well, you have an awesome day. Enjoy Boston, and I will talk to you later.

SPEAKER_02 33:37

Have a great day. Take care.

SPEAKER_00 33:39

You do too, hon. Thank you.