GBU S2:E3 Why does the PT brand suck, and how we fit it!

🎙️  "Why the Physical Therapy Brand Sucks—and How We Fix It"

The public thinks we're just massage therapists, exercise cheerleaders, or the people you see after surgery. But physical therapy is so much more—and we’ve done a terrible job showing it. In this episode, we break down why the physical therapy brand is broken: from weak messaging, inconsistent professional identity, to outdated marketing.

We’ll talk about what’s holding us back, who’s getting it right, and how we can start building a brand that truly reflects the value we bring. If you're tired of explaining what you do over and over again, this one's for you.

Topics include:

• The perception problem: Why no one knows what PTs actually do
• Internal confusion: Too many niches, not enough clarity
• The marketing gap: Reactive vs. proactive branding
• Steps to reclaim our image—and our influence

Let’s stop playing small. It's time to rebrand PT.