Ep 23 Alec Calzada- The Charging Station

In this episode of the Brand Lincoln Podcast, we welcome Alec Calzada, the owner of the Charging Station coffee shop in Lincoln, Nebraska. Alec shares his journey of opening a unique coffee shop that focuses on community and customer experience. He discusses the challenges of starting a business, the importance of building relationships with customers, and the different segments of coffee shop patrons. The conversation highlights the significance of creating a welcoming environment and the unexpected joys of entrepreneurship.

takeaways

• Alec's coffee shop aims to create a unique experience.
• He focuses on building relationships with customers.
• Understanding customer segments is crucial for success.
• The coffee shop serves as a community hub.
• Alec's journey involved a leap of faith.
• Marketing strategies are essential for growth.
• Challenges in the coffee business are common.
• Community events help build connections.
• Alec emphasizes the importance of customer experience.
• The coffee shop is a reflection of Alec's values.

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