Brand Lincoln
We take a look around the Lincoln, Nebraska area and introduce you to business owners and influential people in city
Brand Lincoln
Ep 43 Karla Pederson- Kid’s Stuff Superstore
🎙️ Brand Lincoln Podcast | Episode: Karla Pederson – The Business of Baby Products at Kid Stuff
Sponsored by Perch Merch – Custom screen printing, embroidery & promotional products. Visit Perch-Merch.com.
💡 Episode Overview:
In this episode of Brand Lincoln, we dive into the world of baby products, parenting, and retail with Karla Pederson, second-generation owner of Kid’s Stuff Superstore, Lincoln’s go-to store for all things baby.
Karla shares the journey of Kid’s Stuff Superstore, from its origins to becoming a trusted resource for parents looking for the best strollers, cribs, and car seats. We explore the balance between brick-and-mortar shopping vs. e-commerce, why in-store experiences still matter in an online-driven world, and how Kid Stuff Superstore has built a customer-first business for growing families.
Plus, Karla gives an inside look at the challenges of running a family business, working with expectant parents, and the future of baby retail.
🎯 What You’ll Learn:
✔️ The story behind Kid’s Stuff Superstore success as a family-owned baby product store
✔️ Why hands-on shopping is still crucial for new parents
✔️ How Kid’s Stuff Superstore balances in-store experiences & online sales
✔️ The challenges of working in baby retail & customer service
✔️ What’s next for Kid’s Stuff Superstore in a changing market
💥 Why This Episode Matters:
For parents, small business owners, and anyone navigating the world of customer experience & retail, Karla’s insights offer a behind-the-scenes look at what it takes to run a thriving local business while adapting to an evolving industry.
🔗 Stay Connected:
📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook, & YouTube
🛍️ Support local businesses with Perch Merch – Custom screen printing, embroidery & promotional products
🎧 Like, subscribe, and share to help us grow!
📢 Keywords for Discoverability: baby products, parenting, retail, Lincoln, strollers, cribs, customer experience, family business, e-commerce