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Connect Podcast
The Connect Podcast slams you with the raw, unfiltered truth of SME ownership. We don't do fluff. We don't do excuses. We deliver hard-hitting, no-BS conversations with business owners who are in the thick of it. Every episode is a power-packed punch of real-world insights, tackling the brutal challenges and game-changing victories that define entrepreneurship. Our guests don't hold back - they reveal the guts, grit, and grind behind their success. We bulldoze through industry barriers, demolish common pitfalls, and arm you with strategies that hit your bottom line. This isn't your feel-good, pat-on-the-back show. It's a wake-up call, a kick in the pants, and your secret weapon for business domination. The Connect Podcast doesn't just talk business - it revolutionises it. Ready to cut through the noise and skyrocket your success? Subscribe now. Your competition won't know what hit them.
Connect Podcast
Brand Strategy Uncensored: Jack Ferguson Reveals Industry Secrets
Buckle up, business owners! In this episode of Connect, we're diving headfirst into the world of brand strategy with none other than Jack Ferguson, the mastermind behind the Push podcast and a brand strategist extraordinaire.
Jack spills the beans on his journey from pharmacy student to marketing maverick, and trust us, it's anything but ordinary. He breaks down the essence of brand strategy, serving up a delicious analogy involving Australian states that'll make you see your business in a whole new light.
Get ready for a no-holds-barred discussion on common branding mistakes, the power of storytelling, and how to make your brand stand out in a sea of sameness. Whether you're a solopreneur or running a growing empire, Jack's insights will revolutionise the way you approach your brand strategy.
"Your brand is what people think of you. It's not just your logo or colours - it's every interaction, every touchpoint. Are you living up to your brand strategy in each of these moments?" - Jack Ferguson