FAM EP. 30 Lawrence Lui

Exploring the Intersection of Art and Entrepreneurship with Lawrence Lui

Join Johnny Hwin as he welcomes Lawrence Lui a top dance music professional, to FAM. This episode delves into Lui's journey from a college radio DJ to a senior director of marketing at major labels, and now the CEO of his own marketing agency, Bampire Music. They discuss his early love for music, his unique perspective on the evolving landscape of music marketing, and the role of technology and AI in the music industry. Lui also talks about his own creative process as a recording artist and offers insights and advice to aspiring musicians and entrepreneurs.

00:22 Introducing Lawrence Lui
01:53 Lawrence's Journey into Music
03:58 College Radio Days
05:20 Early Music Career
09:08 Transition to Music Marketing
14:30 Viral Marketing Campaigns
18:52 Navigating Social Media as an Artist
26:27 The Impact of AI on Music and Marketing
28:16 Personal Insights and New Projects
30:47 Advice for Aspiring Artists
31:54 Challenges in the Music Industry
37:21 The Future of Creativity