The Water Innovation Townhall brings together three companies moving through the Water Technology Adoption (WATA) Model at strikingly different velocities:  Evove, Cerafiltec and Vortech Water Solutions. In this conversation, their CEOs unpack how lighthouse projects evolve into market pull, why strategic partners accelerate trust, what real-world friction looks like, and how design-for-adoption choices shorten the path to scale. Dr. Paul O’Callaghan, Prof. Cees Buisman and Dr. Reinhard Hübner then connect these stories to the dynamics explored in The Dynamics of Water Innovation, reflecting on velocity, reference data, and the market conditions that shape innovation decisions today.

To go deeper or for bulk orders, you can explore the book here, and download the BlueTech articles on Evove, Cerafiltec, and Vortech Water Solutions from here. 

Watch the video recording from here.

If you think we should feature another company in a future Townhall, you can nominate one on our website.

💡 Got a suggestion for a book or author we should feature? Drop us a line at lily.chen@bluetechresearch.com

📘 Paul’s book The Dynamics of Water Innovation is available at braveblue.world/book—Lily will personally make sure it wings its way to you.

🔗 Connect with Lily and Paul on LinkedIn, and visit bluetechresearch.com and braveblue.world to learn more.