the brAIn - real AI intelligence for media & entertainment
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz).
"the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com.
Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force. He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios.
Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.
reach out to Peter at bizdev@creativemedia.biz.
the brAIn - real AI intelligence for media & entertainment
AI Revenue Sharing for Content: It Works (& ProRata.ai Shows the Way)
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In this episode, I revisit my conversation with Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company recently raised an additional $40 million (bringing its total haul to over $70 million). Its vision is to solve one of the most challenging issues at the center of generative AI — i.e., the use of IP/content without consent, compensation and attribution.
Josh tells me that the company's proprietary tech can do three critical things: (1) identify “proportionate attribution” to content sources used for generative AI training purposes, based on each source’s relative contribution to the ultimate GenAI output/display; (2) enable reporting of that attribution/contribution; and (3) enable ongoing payments to the relevant rights-holders.
Since this episode first posted one year ago, ProRata also launched its own AI search chatbot, Gist Answers, to compete directly with Perplexity, Gemini, ChatGPT and others in AI search. But unlike those AI chatbots, ProRata.ai says it does it “ethically” — training its AI models on — and then outputting/displaying — only licensed content sources.
The company counts 1,500+ media partners, including The Atlantic, The Guardian, Sky News and Vox. And here’s the fascinating part. The company gives its partners an ongoing 50/50 revenue split on any revenues generated by Gist Answers (not just a single up-front licensing payment).
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