the brAIn - real AI intelligence for media & entertainment
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz).
"the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com.
Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force. He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios.
Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.
reach out to Peter at bizdev@creativemedia.biz.
the brAIn - real AI intelligence for media & entertainment
Advertising's Top AI Disruptor PJ Ace: Rewriting The Rules (& Turning Down Super Bowl Ads)
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What happens when the top AI disruptor in the world of advertising, PJ Accetturo (aka PJ Ace, the “Viral AI Ad Madman”) — founder and CEO of leading AI creative studio and agency Genre AI — sits down to talk shop? You get a fascinating, blunt discussion of how AI is fundamentally transforming the world of big brand and Hollywood studio advertising and production.
PJ and I discuss:
- How Genre AI broke out with its AI-hyper fueled ad for prediction market, Kalshi – an ad that was viewed tens of millions of times. Since then, Oracle, Popeyes, Qatar Airlines have chosen Genre – and now, so do major Hollywood studios. You’ll learn why (hint: it’s a race to quality; not to the bottom).
- Why PJ turned down the opportunity to produce a massive Super Bowl ad.
- AI’s power to slash production costs & time-frames, without sacrificing quality. PJ walks us through the overall production process. Where AI shines. And where AI has limitations.
- The unchallenged power of human creativity for high quality ideation, pre and post-production. PJ’s team includes top directors and talent from film & television — critical differentiators from other AI studios. And he doesn’t expect that to change.
45 minutes. Zero fluff. Total insight.
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And send feedback to bizdev@creativemedia.biz.