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Selling In The Age Of AI
Salescraft Training: Selling for success
AI-driven search is already shortlisting suppliers for buyers, and that changes how we earn attention in sales. I break down what these systems look at and how we can improve our odds with visibility, reviews, and solid face-to-face process.
• why AI shortlisting can help motivated buyers while hiding missed opportunities
• how AI defines “best” through context and objectives
• what data drives recommendations such as reviews, ratings, specs, and behaviour
• why social proof now carries more weight in discovery
• when to ask for reviews and recommendations for the best response
• how sponsored placements and platform rules can shape visibility
• why qualification still matters even with AI-sourced leads
• responding publicly to negative reviews to build trust
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Graham Elliott
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