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Every salesperson gets told no. What separates top performers isn't that they hear it less — it's that they recover faster. In this episode, we break down the difference between outcome rejection ("this deal didn't close") and identity rejection ("I'm bad at this"), and why blurring the two is what actually derails good reps.

We dig into three habits top performers use to reset quickly: bounded recovery windows, precise language after a loss, and logging patterns instead of feelings. Plus, a quick note for sales leaders on spotting the difference between a normal bad week and a rep stuck in a rejection spiral.

If you've ever let one lost deal wreck your whole day, this one's for you.

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Graham Elliott

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