Episode 25: “Building Brand Relationships and Laughing at Ourselves”

In this episode, Kelsey and Michelle kick things off by sharing some hilariously embarrassing recent stories that are equal parts mortifying and funny. After the giggles, they dive into the world of beauty content creation, sharing tips and tricks for leveling up your game. They break down the evolving landscape of TikTok Shop versus traditional influencers and how these changes are shaking up the beauty industry. Plus, they reveal insights from their own journeys, including how to foster meaningful relationships with brands, get on PR lists, and build lasting partnerships. If you’re a content creator or just love a behind-the-scenes peek, this episode is a must-listen!