In the long run

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means after a long time has passed, or over time. It’s often used to say that something may not be easy or obvious now, but it will have a good or clear result later.

Examples:

1- Skipping sleep might help you meet deadlines, but it hurts your health in the long run.

2- They had a tough first year in business, but in the long run, their hard work paid off.

Transcript

Hello and welcome back to Daily English! Today’s expression is “in the long run.” Onec again—in the long run.

Let’s see if you can guess the meaning from these clues:

• Jack started exercising every day. He didn’t see big results right away, but he felt healthier in the long run.
  
  
  
• The company invested in eco-friendly packaging—it cost more, but saved money in the long run.
• What does “in the long run” mean? “In the long run” means after a long time has passed, or over time. It’s often used to say that something may not be easy or obvious now, but it will have a good or clear result later.

 Examples:

“Eating healthy might be tough at first, but it’s worth it in the long run.”
“She took a pay cut to do something she loves—it made her happier in the long run.”
“Skipping sleep might help you meet deadlines, but it hurts your health in the long run.”

“They had a tough first year in business, but in the long run, their hard work paid off.”
Have you ever made a difficult choice that turned out to be the right one in the long run?
 Maybe it didn’t feel great at first, but later… you were glad you did it. What was it?