Selling Switzerland with Ease with Sonia Holt from Switzerland Tourism Artwork

Travel Agent Takeaways

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Travel Agent Takeaways

Selling Switzerland with Ease with Sonia Holt from Switzerland Tourism

June 17, 2025 • By Destination Webinars • Season 3 • Episode 5

Do you want to sell Switzerland with ease?

In this episode of Travel Agent Takeaways, Charlie is joined by Sonia Holt, Marketing Manager for Switzerland Tourism in Australia and New Zealand, to delve into what makes Switzerland a compelling destination.

Sonia highlights Switzerland’s year-round appeal—from spring wildflowers to golden autumn landscapes, magical Christmas markets, and world-class skiing.

She also talks about the country’s unmatched efficiency, safety, and, of course, its exceptional public transport network, including its globally renowned trains.

Sonia also shares how Swiss experiences like seeing the Matterhorn, visiting the Jungfraujoch, or paragliding in Interlaken make travellers fall in love with the country’s surreal beauty.

Sonia offers practical tips for agents to create unforgettable itineraries, encouraging a blend city stays with scenic rail journeys, mountain excursions, and visits to charming villages.

To support the trade, Switzerland Tourism offers outstanding resources, including two online training platforms—one covering regional insights and the other focused on public transport—as well as the highly useful switzerland.com, one of the world’s best tourism websites.

References Mentioned in the Show:
Switzerland.com – genuinely one of the best tourism websites in the world (Sonia uses it as a reference tool herself all the time).
Email: trade.anz@switzerland.com

Two online training programs:
www.international.switzerlandtravelacademy.ch (Regions of Switzerland)
www.elearning.travelswitzerland.com (Trains and public transport)

Destination Webinars Switzerland Series:

Connect with Destination Webinars:
Charlie Trevena LinkedIn: https://www.linkedin.com/in/charlietrevena/
Charlie's Email: charlie@destinationwebinars.com.au
Destination Webinars Library: https://www.destinationwebinars.com.au/webinar-library/
Destination Webinars Facebook: https://www.facebook.com/destinationwebinars
Destination Webinars LinkedIn: https://www.linkedin.com

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