The Vibration Fit Podcast

Episode 7: The Hardest Part Is Convincing Yourself It's Easy

• Jordan & Vanessa Buckingham • Season 1 • Episode 7

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What if the biggest challenge in life isn’t actually the task itself, but the story you tell about it? 🤯

In this episode, Vanessa shares a garage-cleaning epiphany that sparked a powerful discussion about how we label experiences as "hard"—and how those labels shape our reality. Jordan and Vanessa break down:

✨ Why society glorifies struggle and how that affects your mindset
✨ How labeling things as "hard" actually makes them harder
✨ The difference between friction and flow
✨ The Lego Effect—why alignment is key before applying pressure
✨ How to reframe tasks for fun, ease, and flow (even going to the dentist!)

Plus, Jordan shares the moment he literally rewired his belief around money, and Vanessa reveals their go-to Swiss Cheese Process for tackling to-do lists without overwhelm (available to download for free on their website: https://vibrationfit.com/processes/swiss-cheese/).

🔥"Where energy flows, my focus goes." 🔥

If you’re ready to shift from friction to flow and choose the path of fun, this episode is a must-listen!

🎧 Tune in, let go of the labels, and start creating more flow in your life.

#MindsetShift #EaseAndFlow #TheJordanAndVanessaShow #ConsciousCreation

Vanessa:

Welcome to the Jordan and Vanessa show. I'm Vanessa.

Vanessa:

And I'm Jordan.

Vanessa:

And today's episode is actually about a realization I had while cleaning the garage the other day. Which is the hardest part is actually just convincing yourself that it's easy.

Jordan:

Totally. Yeah, you know, I think in today's society there's kind of a narrative around things being hard or things being difficult. Right. Because we erect statues and give accolades and credit and praise, and praise to people that do quote, unquote, hard things.

Vanessa:

Right, yeah, you have a network marketing background and I feel like in that whole network marketing world, it's very much that energy where it's like the more that you suffer, the more you grind, the more valiant you are yeah, and people really root for the underdog, right, you know it's like that person doesn't have a chance in hell of succeeding oh wait, they did it. You know what? I mean, I too too can suffer and get there, rudy, rudy.

Jordan:

Rudy, you know. Yeah. And you know we do get inspired and it does feel cool and it is fun to see someone rise to a level that was beyond what they originally had anticipated. Right, is it actually hard? Or was it just a label that we placed on something to maybe magnify it in our mind so that whenever we succeed, it gets more? Praise and accolades Right.

Jordan:

So how often are we telling a story of hard so that when we win it's more of a win or it's a bigger win or it's a more robust example of success? You know, it's kind of like whenever our kids come to us and say look what I did. You know, when it comes to maybe putting up a box back in the toy box like that's a really heavy box I was able to lift it and put it back in.

Vanessa:

Right yeah. Or making a sandwich, like they're getting the utensils out of the drawers and they're getting the bread and they're getting the peanut butter and the jelly and putting it together and it's like, wow, you can do that. That's amazing. You're only five years old. Yeah. So from a young age you're kind of teaching them that doing hard things brings them praise.

Jordan:

Yeah, teaching them that doing hard things brings them praise. Yeah, and the reality of the universe is that when we overcome obstacles and we push through challenges and we do hard things, that is where progress is made. Right.

Jordan:

So that is a really good thing, Like I don't want to ditch the narrative of do hard things. Like one of my favorite quotes from Les Brown is if you do what is hard, your life will be easy. If you do what is easy, your life will be hard. Like, in some respects, you want to push yourself and make progress, but there's a fine line between labeling something as hard and it actually being hard, right? Does that make sense, Definitely?

Jordan:

So, how often are we engaging in the idea of hard to basically validate the idea or to further validate whenever we succeed?

Vanessa:

Yeah, definitely. And by labeling something as hard, we're placing an expectation on that thing to be hard Correct.

Jordan:

So we're really calling forth manifestational evidence of hardness on our path to where we're trying to get to yeah, you totally nailed it, and I think that's the thing Like there are some things that you don't want to label as hard Right In your world. Like you don't want to wake up to a hundred hard things every day.

Vanessa:

Yeah, it's kind of like giving birth, like do you want to label the birth of your child as a very hard, excruciating experience? I don't. I don't want to labor. That's really hard and excruciating. Like I did a lot of pre-paving before I gave birth to our kids and I feel like they really were special experiences whenever we were giving birth to them because I did that pre paving and I focused on how special those moments were going to be and I focused on wanting to feel like high emotions on the emotional guidance scale, like wanting to feel ecstasy, and not focusing on the hardness and the difficulty and those lower emotions that were going to bring me a lot of pain.

Jordan:

Yeah, you totally nailed it. So how often are we basically focused in the pain versus focused in the pleasure, when you actually do have a choice in the matter? I actually saw that with you giving birth to our three children. You were actually able to find pleasure and create a memorable positive experience from the birth of our children.

Vanessa:

Completely naturally, without drugs, without epidurals, without any of those things. Yeah, totally.

Jordan:

It was actually really magical to see you do that and it's a really great example, because how often are we doing that where we have a choice but we choose the pain side because that's what's more validated by society? So, like you see, people get on stage and they tell their stories. What people love to see is all the hardship and all the things that they had to overcome and all the challenges and all the limitations.

Vanessa:

The hero's journey.

Jordan:

Yeah the hero's journey. So, like the limitation that they had to overcome, the hardship, the difficulty, the conflict they had to push through to be able to make it to the other side, like that's what makes a good movie right. Yeah. So a lot of times when you're seeing people do things, they're just engaging that energy way more than ease and flow, but in reality don't we want more ease and flow?

Vanessa:

Yeah, could we do without the really sad parts in the Disney movies, like the really scary sad parts that our son hates, he can't even watch. He tells us to turn off the disney movies, like in cinderella, whenever, like, like, does the mom and the dad have to die?

Jordan:

yeah, and do you really have to milk it?

Vanessa:

no, do you really have to make it super scary and like evil stepmother and all of these things?

Jordan:

yeah, well, and, and the reality is, that is what makes a good movie yeah you really you want these emotional roller coasters in a movie? In a 90-minute production that's designed to make you feel something Right. Those are the levers of basically making people feel emotion.

Vanessa:

Yeah, right, that is the intention with movies.

Jordan:

Totally.

Vanessa:

You want to make the audience feel things.

Jordan:

Yeah, with movies you want to make the audience feel things. Yeah, we're gonna drive you down here and have you feel the anxiety and the stress for the, the hero in the hero's journey and we're gonna really you on this, on this emotional roller coaster we're gonna make you see how not only do they deserve the success that they're gonna have at end, but how bad they had it in the beginning, so that you can really see the move from Cinderella, for example, like wicked stepmother mopping the floor injustice.

Jordan:

She's so sweet and beautiful and such a wonderful singer and friends with all the creatures, all the forest animals. She can somehow communicate with these animals. Yeah, she's so wonderful. She's literally locked in a tower doing the bidding of her evil stepmother and stepsisters.

Jordan:

But she still finds joy. But she still finds joy with it. Oh, cinderella, you deserve to be at the top of whatever pyramid you would climb. And then at the end, you know a dream is a wish your heart makes and she's riding in the carriage with the princess. It's like she went all the way from way down there to way up there.

Vanessa:

Yeah. So we're like yeah, the underdog, Go Cinderella.

Jordan:

Right, but if you ask most people, yeah. When it comes to your money, when it comes to your relationships that are in your life, when it comes to your career work environment, when it comes to your physical body? Do you want ease and flow as you progress toward more abundance in your life, to a healthier physical body, to better relationships, to a more fulfilling career work environment, or do you want it to be this tumultuous, conflict-ridden journey of you know ick?

Vanessa:

Yeah, I definitely would prefer the first scenario. Yeah, absolutely.

Jordan:

We want ease and flow.

Vanessa:

Yeah, but it's so easy to just have those labels of hard placed on your life and have the expectation that things are meant to be hard or they're supposed to be hard in order for any of it to mean anything.

Jordan:

Yeah, you totally nailed it. Like you see this a lot in entrepreneurship, where people are trying to set the expectation of hard in advance, maybe partially, so you know what to expect. Yeah.

Jordan:

Can you imagine, like think about that real quick. Right, I want you to know what to expect. What if you have a choice in what to expect, then? Do you want to adopt the conflict-ridden hardship route or do you want to adopt the ease and flow route, right? Are there people that have experienced an entrepreneurial journey that had a tremendous amount of ease and flow in it? Right.

Jordan:

And are there people that have experienced an entrepreneurial journey that had a tremendous amount of conflict and difficulty? Absolutely, there are stories of both. So since you have stories of both, then that means you have a choice.

Vanessa:

And I believe we came here for the ease and flow. We came to have fun, we came to experience ourselves in these physical bodies and have these really amazing, satiating life experiences. We didn't come here for the struggle.

Jordan:

Totally.

Vanessa:

It's just a story that we've bought into over time.

Jordan:

Yeah, absolutely Like. If you look at, the basis of life is freedom, the purpose of life is joy and the result of life is expansion. The contrast is in there and it allows for the expansion. It ultimately allows you experiences that you can joyfully line up with and ultimately you can step your way into freedom. But it wasn't a requirement to come here and experience all the struggle and all the hardship and all the difficulty all along the way, way that essentially puts you in this negative emotional state perpetually. Right.

Jordan:

You didn't come here to be in a perpetually negative emotional state as you pursued success in all these arenas that we just discussed.

Vanessa:

Right, yeah, one of the things that Abraham Hicks talks about a lot that makes the audience laugh is like for a lot of you. Unfortunately, you're going to have to wait until you croak to remember that you came here, for it to be a joyous experience. Yeah. You're so stuck in all of the resistance and you can't break free of it that unfortunately, a lot of people have to croak in order to see the full perspective of how things are actually working here.

Jordan:

And Vanessa, and I don't want you guys to have to croak to start to experience more ease and flow.

Vanessa:

That's why we choose fun. I feel like we've done a really great job at finding the fun in like in our relationship, in our life, in our business and everything that we do. We really put fun at the forefront. Yeah, absolutely. I can honestly say that things didn't feel hard. They felt like the exact next right thing for us. Yeah, totally and we've always bought into the dialogue that everything always works out for us perfectly. Yeah. And I believe that things really have played out that way in our life.

Jordan:

Yeah, I completely agree. I think it's kind of like the Mary Poppins quote in every job that must be done, there is an element of fun, you know, and I feel like we've done a really good job of finding that fun along the way. A really good example is. I remember whenever we made our first million dollars in business like the ticker went over to seven figures. We passed it effortlessly, like I actually had to look in readers to find out when it actually happened because, it was just like the next logical step.

Jordan:

It's like, of course we have made a million dollars. Like we've been there in our mind and in our vibration for a long time.

Vanessa:

Right, that was like an expectation at that point.

Jordan:

Totally so, like whenever you go over that mark and you're there and you're actually in vibrational harmony with it. It's not this big mind blowing emotion that you might perceive it to be five years before, 10 years before you start your journey toward whatever it is that you want to experience, because by the time you get there, it's just the next right thing, the next logical thing that would happen.

Vanessa:

And I feel like we trained ourselves into that very early on, like even when we were completely broke. I remember taking a screenshot one day of our bank accounts. We had, like what? 34 cents in our account.

Jordan:

It was pretty rough. I forget the exact numbers, but we have a screenshot of it.

Vanessa:

You heard the screenshot sound and you asked me you were like, did you just take a screenshot? And I said this is going to be funny one day yeah and now, like here we are.

Jordan:

It's funny yeah, yeah, maybe, maybe. That's the day it became funny. When we went over a million dollars in earnings in our business, it was like haha today's the day.

Vanessa:

That's funny but I feel like we did a really great job of that and even when we didn't have any money, we weren't feeling sorry for ourselves that we couldn't go out on luxurious dates, like we would go to parks and we would bring like a deck of cards and we would play cribbage and we would go to taco tuesday taco tuesday was legit it was.

Jordan:

We would like get a $5 taco plate.

Vanessa:

And split it. And split it we wouldn't even get our own $5 taco plate.

Jordan:

No.

Vanessa:

But that was the fun in it being savvy with our money was the fun of it.

Jordan:

Yeah, we found the fun in frugality at that time, and so that's a perfect example of something can be excruciatingly painful, depending on how you decide to perceive it, or you can find the fun in it.

Vanessa:

And we found fun and frugality in the beginning, yeah, so it wasn't like oh, we're broke In five years, when we're doing really well or when we expect to be doing really well, then we can start having fun, then we can start spending money, then we can start doing all of these things. We detached the expectation that you can only have fun whenever you make it to whatever B is. Like I'm at A when I get to B, then I will be happy or I'll be able to enjoy myself. We never put joy outside of our current moment.

Vanessa:

I feel like we were always really good at finding the fun and focusing on the fun in whatever situation we've been in. So we've been doing this for a long time now.

Jordan:

Yeah, and it was because of our intention to do so.

Jordan:

I mean we definitely had our days where it was difficult you know, but at the end of the day, when you're focused and you have the intention to find the fun and begin to disengage that idea of hardship and really find the fun in there, then you're there 80, 90% of the time versus 100% of the time, being below the green line. For the most part, you can stay there and I definitely remember those times. I remember distinctly when the frugality fund started to meet with what I would call extreme abundance on the income side. Right.

Jordan:

And what started to happen is we started to make several times more money as a multiple as our expenses, because we had found so much fun and frugality for so long that once we actually got to the point that we were making several times that, we basically still found the fun and frugality. So we held on to the fun of the frugality at the same time.

Vanessa:

We were accumulating all of this money.

Jordan:

Yeah, and that's what happened is, once we were making several times more, we were still finding fun in frugality, but now we're finding fun in watching the abundance roll in, and it turned out that there was a huge gap between what we had coming in versus what we had going out. Yeah.

Jordan:

And that's when accumulation happened and we actually had to adjust to accumulation and get into what we called an accumulation consciousness at the time, you remember, when we basically were just like what's going on, you know? What I mean Like this is crazy how rapidly this is piling up, and both of us decided to adopt the idea of an accumulation consciousness, where we gave ourselves permission to allow this money to start to pile up.

Vanessa:

And enjoy spending some of it.

Jordan:

Totally.

Vanessa:

Because there was, like this shift from being really thrifty and buying like the great value chili, which I don't recommend for anybody.

Jordan:

There are just some things that you don't go there man. I realize that Like you got to get the Hormel or the Wolf brand, like you don't go great man, like I. Really I realized that like, like you got to get the hormel or the wolf brand, like you don't go great value on the chili so then, once we started shifting into this accumulation consciousness we made, we started making more decisions that felt good to us right so it wasn't just, oh, we need to save money, we needed to stash like squirrels.

Vanessa:

It was more like this purchase feels good to me yeah so I'm going to make it like I don't want our money to just sit here like a pile of manure. I want to actually like spread it around and circulate it, and I feel like there's a healthy flow to that to spending money and then allowing more to come in, so trusting that the universe is going to give you more, not that you just have to save every single penny or pinch every single penny, but knowing that there's more where that came from 100%.

Jordan:

I feel like that was a really fun place to be, where A we gave ourselves permission to accumulate but, at the same time, we disengaged from the fear that it wouldn't keep flowing. I actually have a funny story that I remember from this time where this started to happen, and one of the pieces of stinking thinking that I had was actually uncovered by this, and I remember one day I was talking about the amount of money that was going to flow into the accounts and I said, if we get paid, then there would be this much money come in. And I remember you distinctly asking me why do you say that? I was like what you were like?

Vanessa:

if, if we get paid, if we get paid Like.

Jordan:

what do you mean by that?

Vanessa:

We've always gotten paid.

Jordan:

Yeah, you were like we've always gotten paid People have always made good on our contracts. There hasn't been one instance of someone not making good on a contract. So why do you say that? You know, I was like huh, I was like huh and there was just this element of fear, sort of attached to the income, almost like. I don't want to expect all the money to come, because you know what I mean. I might be setting myself up for whatever.

Jordan:

And in this particular instance I reached back into my childhood where there were a couple of times where essentially a promise was made but not kept on the financial side and I didn't necessarily have to reach back and find that. But in this particular instance I was like why do I say that. And it kind of came clear to me. It was like well, there was this instance, whenever I was a little kid, of somebody basically making a deal with me and saying I'll pay you this much. So I'll tell you the exact story.

Jordan:

I was a kid and basically we would have parties at our house whenever we were younger and people smoked cigarettes back then more aggressively than maybe they do now, or maybe they still do, or you know, it was like I don't think they had the verbiage cigarettes kill on the boxes.

Jordan:

Yeah, it is, it is what it is, but back then it was like musicians and stuff that we'd get together, so there was a lot of cigarettes. Yeah.

Jordan:

But people would just flick their cigarettes wherever they were smoking them, and there might be a couple hundred people or whatever at this party. So I remember my mom said hey, every cigarette butt that you find and put in this five gallon bucket I'll give you a dime or whatever it was. And my mom hadn't done the math in her head whenever she gave me this task, you know, and I was like sweet, so I go outside and I've always been kind of money motivated. Yeah, so I go outside and I feel like half of a five gallon bucket full of cigarette butts, which I don't know if you know how many cigarette butts that is, but it's a lot Like you would have had to. You would have had to, like, weigh the cigarette butts and do a calculation. Even you wouldn't have been able to count them.

Jordan:

You know it was like not hundreds, it's probably thousands.

Vanessa:

It's a lot of cigarette butts, a lot of dimes.

Jordan:

Yeah, a lot of dimes, and my mom was just like whoa, like that's a lot like I wasn't like expecting that many that you know so she was just kind of like I'll give you 10 bucks for it. You know, whatever it was, I'll give you x amount of dollars. So there was just this kind of thing of well, somebody can tell you they're gonna do something and like not fulfill on it the way that they agreed to in the beginning.

Jordan:

And I think when we're kids we all have these experiences where you're people are basically just kind of flippantly going oh well, the agreement that I made and, like you know, it's not exactly like that. We're going to do it like this you know, and they don't think that anything's happening with the kid. But for me I actually wound up as like a 30 plus year old adult saying if we get paid, you know, what I mean, so I'm not saying it was consciousness.

Jordan:

Yeah, and I'm not saying that it was directly tied to that experience, but there are probably enough of those types of things that had put a little bit of wobble in my vibration around that.

Vanessa:

And then you became aware of them whenever that dialogue came out.

Jordan:

Yeah, and that was one of those pieces of stinking thinking that I intentionally resolved. Right. I was like you know what? You're 100% right. I'm not going to say that anymore. Yeah, I'm not allowing. Yeah, I didn't. I'm just like. I'm not allowing that, if we get paid, to creep into our compensation anymore.

Vanessa:

And we've always gotten paid.

Jordan:

And we've always gotten paid it's actually pretty incredible how it works.

Vanessa:

It's amazing.

Jordan:

I think that's an interesting thing is just moving through life figuring out how often are we essentially placing these labels placing these labels on things, creating conflict that doesn't need to exist, when ease and flow is always available.

Vanessa:

Yeah, totally, it's always there, so we had a few examples. One of the things that I love how you talk about is the Lego example yeah, to really portray this, so maybe you could talk a little bit about that oliver has been playing legos lately and essentially, when it comes to legos, if you've ever played them, you know that alignment is key, right.

Jordan:

So if you take two legos that are in perfect alignment, they slide on pretty easily and it's actually a pretty satisfying experience.

Jordan:

It's like yeah, that felt really good creating yeah, but if you've ever taken two tiny legos and put them together not quite lined up, yeah and tried to put them together, you'll realize it is completely impossible. It is never gonna happen, man, those two are never going to go together and it's funny watching Oliver have like the frustration around it because he'll be like Daddy, can you help me with this one? It might be two weird little pieces and the key to getting those two weird little pieces together is perfect alignment. If you can get them perfectly aligned, they go easily on. But essentially the idea is alignment first, then apply the pressure, alignment first, then apply the force. But a lot of times in society it's taught backwards Like apply force, apply pressure.

Vanessa:

Until it works.

Jordan:

Until it works. But in the case of a Lego, and the answer is never.

Vanessa:

Yeah, if it's out of alignment, if it's not in alignment.

Jordan:

If those two pieces are not in alignment, it will never go together, no matter how hard you push. Yeah. And a lot of times in our physical reality. That's the case when it comes to vibration. Definitely. And vibrational harmony, with an outcome.

Vanessa:

Right. Yeah, I feel like a lot of people don't really think about the outcome that they're after, so they're just pushing through life. And then circumstances come into their life, and then they decide to push through the circumstances without any clarity on where it is that they're trying to go. So then you look up decades later and it's like I've pushed through all of these things, but what have I accomplished?

Jordan:

Right, and actually you see that a lot of times in these hero's journey type stories that you and I were talking about at the beginning, where you see someone get up on stage and now they're talking about their success, but what you see is like this 20 or 30 year backstory of hardship. Right. And then, all of a sudden, 30-year backstory of hardship Right, and then all of a sudden, you know what I mean Success, success, Like everything kind of clicks, yeah.

Jordan:

And one of the big narratives in society now is, yeah, but you didn't see the 10 years of hardship, the 10 years of struggle, the 20 years, the 30 years. You didn't see all this conflict, all this difficulty, all this stuff that led to that person finally being able to have the success. But often, if you actually look at it and you actually start to talk to the person, you'll ask them like, hey, man, like what happened? What clicked?

Jordan:

What, finally, was sort of the domino that pushed that over right and if you get some of these owners of companies and stuff behind closed doors and you ask them these types of questions, yeah they'll tell you there were magic moments associated with these big outcomes right it was like there was this moment where this happened, this relationship was formed. I met this person. This piece of supply chain got figured out, whatever it is, and it's like boop. Right. It sort of unlocked the keys to the kingdom, so to speak.

Vanessa:

Totally.

Jordan:

And that actually happens a lot, where I think people have all this struggle for a really long time and then they finally get into vibrational harmony with what it is they're after, maybe get clarity on it, get vibrational harmony with it, and then all of a sudden ease and flow goes boom and in a period of 6, 12, 18 months, there's this meteoric rise to success. Right. Full of ease and flow. Yeah, right. Full of ease and flow.

Jordan:

Yeah, but at the end of the day, do we have to attach the 20 or 30 years of hardship and conflict to that 18-month, 24-month, 36-month meteoric rise, or could we just say, hey, they were finally in alignment with it? Right or that was the divine timing. That was when everything was perfectly aligned for it to happen.

Vanessa:

Right, yeah, I feel like from the time that we actually focused on the flow and the fun, that things really took off for us.

Vanessa:

So when we first got together, the first business that we were working on together, it felt like there was a lot of friction and we definitely placed the label of hardship on it and that it was going to be a difficult, arduous process.

Vanessa:

It was going to take a lot of time to grow and things like that. And from the moment that we let that go and we shifted to the business that was our brainchild and we went that direction, it just felt like God winks were everywhere we were getting divine guidance. Just felt like God winks were everywhere. We were getting divine guidance. We felt like we were in the flow of the exact right thing. At the exact right time, the exact right people would come into our lives. So, for example, we had different projects that were brought to us and you would. I remember having these business meetings with these business owners and in the meeting you would say, oh yeah, we can do that. And then I remember leaving the business meetings and looking at you and saying we don't know how to do that and you said not yet, but we will.

Vanessa:

But we will and so we would learn it and it was fun. It was fun learning and our whole thing along the way is we get paid to learn. It was fun learning and our whole thing along the way is we get paid to learn and so we're getting paid to learn these really powerful. Some people would say difficult things, but it needed that exact skill that we had just learned, totally. And they're like do you know how to create a woocommerce store? It's like, yes, we do.

Jordan:

We just created a multi-million dollar e-commerce store yeah, it was crazy how the dominoes would like line up and then tip themselves and then opportunity would present itself.

Vanessa:

We could take advantage of said opportunity and move forward and then sharpen our skills even more and then be even more prepared for the next opportunity.

Jordan:

Totally exact right skill that was going to set us up for the exact right domino stream that was already set up in advance, and we would go capture that skill, acquire it, and then all of a sudden it would be like, oh man, this is why we needed that skill totally and ultimately we built what I would call a skill stack yeah where now we had this bat tool belt, so to speak, of all these different skills that could be combined to create one really badass powerful output.

Jordan:

So what's really cool is you look back and you said it so eloquently how we were finding the fun in basically those skill deficiencies at the time.

Jordan:

Like, if you were to really talk about what it was. It was like I don't know how to do that, but we're going to figure out how to do it and we would enjoy learning how to do it, because it was attached to opportunity and it was just uncanny how often we would resolve a skill deficiency within ourselves and then this massive door would open up over here that required that exact skill.

Vanessa:

Right, and I feel like we removed the label. You're so good at this, like moving up learning curves so incredibly fast, so you removed early on. I feel like the label of this is going to be difficult, this is going to be hard, this is going to take a really long time, like I remember going to Australia. We had a very long flight over there. It was like, wasn't it, 14 hours or something crazy like that.

Vanessa:

So we're on this flight for 14 hours and this new skill came into our lives, this new skill deficiency we became aware of, which was Google AdWords, and so we needed to learn Google marketing for one of the companies that we were working with. And, of course, the same thing happened where Jordan was like, yes, we can definitely do that. And we leave the meeting and I'm like how are we going to do that? And you say don't worry about it, it's going to happen. So we're on this flight to Australia. We have 14 hours to do whatever we want. We're just sitting there. You can't go many places on a plane flight. So Jordan has the intention to learn Google AdWords. So he had already downloaded this course about Google marketing and, as we're sitting there for 14, nearly 14 hours straight, I'd say you watched that whole course. It was what? Over 10 hours.

Vanessa:

You watched the entire course on this flight. So by the time we made it to Sydney, australia, you basically were like the matrix. You had downloaded the entire, like Google ads, like PPCs. You understood how all marketing worked. Yeah. So we got there and you were like all right, we're good to go.

Jordan:

Yeah, and it sounds kind of crazy like but things like that really would happen, and a lot of times it was because the pumps were already primed. Right. So to speak. Like I understood the terms, I understood what stuff meant, but there was like a level of detail.

Jordan:

Yeah what stuff meant, but there was like a level of detail that essentially would make you more knowledgeable on the subject than 95% of the planet. So I think one thing that I found that's really interesting these days, because of the connectivity of the world and the connectivity of minds through the internet, you can, on a narrow subject, become more advanced than 95 out of 100 people in the world just by diving a little bit deeper than most everybody knows. And I literally did that with that intention of like I need to dive a little bit deeper so that at least I understand this at a level beyond what this person currently knows and when you you're in flow, the exact right information presents itself to you.

Jordan:

Totally, and the reason I did that is because I wanted to be able to offer real value. I didn't want to be able to just speak to it, I wanted to be able to actually do it right, at a level beyond what they could actually do it and essentially earn. You know the compensation that would come as a result. And there were a whole bunch of different things that we did that ultimately resulted in our business being as successful as it has been. Right.

Jordan:

And I'm so grateful for all those things. Like I look back and I look at some of the early clients that we had that were basically having us solve little problems, like they weren't little problems, but in scope and scale.

Vanessa:

Right, right. So, like in the beginning, we started with just like little website edits Like oh, I don't really like this verbiage, can we change this verbiage Right? So it was like very small tasks.

Jordan:

Yeah or oh, we could build a better website than this. Yeah.

Jordan:

You know, but it would be a very small contract. But, a lot of what we've done now. We've built WordPress installations that have done tens of millions of dollars through them, multiple times you know, what I mean Like multiple different companies, multiple different genres, multiple different types of businesses, but it ultimately, at some level, is tied back to those initial skill capturing endeavors of the initial business and it's almost like all of those skills, all of the things that brought us to who we are now.

Vanessa:

those are all like the Legos that we're all lining up and it's to who we are now. Those were all like the Legos that were all lining up, and it's not that we are always in flow and everything is always like falling into perfect place on the Legos. Sometimes a Lego comes and it won't fit, but because we're usually in alignment, that Lego really sticks out. Yeah, and we can be aware of it and choose to move forward differently.

Jordan:

Yeah, you totally nailed it. So like, essentially, once you start to adopt this paradigm, then you start to see flow and friction like guide markers on a trail. Right so like essentially, you go. How am I going to go about doing this? You know, and if you can get into ease and flow and start to get into the vibrational energy of that, then when you get to a trail, one path goes that way and one path goes that way you can start to see flow or friction.

Jordan:

So, whenever you encounter friction, it's like man, this path is like really like bouncing back at me, Like I'm pushing on it, but it's like a rubber band throwing me back, you know it's like this is not the fun, this is.

Vanessa:

This is not the fun, this is the friction.

Jordan:

This is these pathways are not good. And then all of a sudden you find something that's like ooh, that feels nice. This is ease and flow. This just worked. This system just worked. This feels right.

Jordan:

This feels right, and so you literally start to go. I'm not going down the friction path, I'm going down the flow path, and what's interesting is this really circulates what we've been talking about here whereas if you're focused in the hard and the difficulty when you encounter the friction, then there's this narrative of push through the friction. Just make it happen. Knock over the trees that are in your path. You know, like just keep smashing up against that brick wall until you break through.

Vanessa:

Don't listen to your emotions. Don't listen to your emotional guidance system.

Jordan:

Don't seek flow, just beat your way through this problem. Yeah. And it's like so literally just engaging in the narrative of hard, difficult as the path forward.

Vanessa:

I see this all the time with retirees Like, how many people do you see in the workforce that are just looking to the future, to when they retire? So, it's like at 67 and a quarter when I can retire, that's when I'm going to have fun, but for now I'm just going to stomp through all of these things that I don't actually want to do. And they haven't even thought to try to have fun along the way to retirement. They think all the fun is in the future.

Vanessa:

But it's like no, let's focus on having the fun now, and then you'll be really versed in having the fun in the future too.

Jordan:

Totally yeah, and it's interesting because you think about the number of businesses that make it or the number of businesses that fail. You almost wonder how many of them fail because of the narrative.

Vanessa:

Right.

Jordan:

How many of them fail because?

Vanessa:

That's the expectation.

Jordan:

They think that friction and difficulty and challenge and conflict are the path. Right. This is kind of an interesting idea, because whenever we first started our business, what you wanted more than anything at the time was a house. We had been bouncing living situation to living situation and you wanted to be able to set roots. You know, I don't want to rent anymore, I want to have a house and we want to have a family. We want to do this stuff. Yeah. Well, you know what banks love.

Vanessa:

Security Security.

Jordan:

You know what security looks like in a business Profit. And if you go to a business or if you go to a bank and you say, look at all this money that came in, and they say, okay, well, how much of it did you spend operating the business? And you say all of it, Then they say okay, that's $0. What else have you got?

Vanessa:

Do you know what the qualifying mortgage on $0 is? Yeah, do you know what you're qualified for? Right? Now sir Zero.

Jordan:

And, on top of that, whenever we first started making money and having money come into the business, I thought that we would just qualify. They would see the money coming in, Like you see the money coming into my bank account and they're like no, no, no, no, Like that money doesn't count for two years. Yeah, so you incorporated this business on this date. In two years you'll be able to give us the tax filings on those businesses and then we'll count that income In the meantime. What else have you got? Yeah, right.

Jordan:

So the cool thing is I had those conversations early on so I knew that they were going to want to see real profit inside the business. So whenever I started our business, my focus was profit. I want to have profit inside of this business because when Vanessa and I go to sit down year in business, we showed well over six figures in profit. The next year in business we showed multiple six figures in profit not money in the door profit. So whenever we went and sat down with the mortgage company, once you found the house that you wanted and they went to qualify our income, they looked at our tax returns and I paid tax on all that money.

Jordan:

It was real profit and they were like wow, you guys are highly qualified. What are your expenses now? We were like $42. We live under a bridge and use coupons everywhere. They're like like sir, like the amount of money that you spend versus the amount of money that you make and the profit yeah, like, like what's going on here? It was like I just wanted to be really sure you know, and uh, it was just an interesting scenario but, like I didn't have room for this angst and conflict, and all of that based on the objective at hand.

Jordan:

The objective at hand was how do I show profit in a business that's enough to qualify to buy my wife a house?

Vanessa:

So that was the focus. So that was the focus.

Jordan:

So it was like, like, like, that's the objective. So I'm looking for ease and flow, I'm looking for opportunity, I'm looking for ways that we can have tons of money come into the bank account, not a whole lot go out. And I knew in advance what I was trying to do. And I was looking for ease and flow, I wasn't looking for difficulty, hard. What's the common narrative in business? Oh, you won't even be profitable for five years. If you ever get profitable. Yeah. You see what I'm saying. If you ever get profitable.

Jordan:

It's going to take you a really long time. Yeah. And that's very, very common for people to think. So I almost wonder how many businesses fail or go out of business because they came into it with an idea, with a narrative, with a label that this is what that's going to look like, and they came in with that expectation.

Vanessa:

And they're operating below the green line.

Jordan:

Yeah, they're operating below the green line because that's not in harmony with profit in a business or with your desire for the business.

Vanessa:

Hopefully, I hope, harmony with profit in a business right or with your desire or with your desire Of what you see for the business. Hopefully, I hope you don't start a business thinking that it's not going to make it.

Jordan:

Yeah, totally. But there are these narratives. So that's the big point that we're trying to make is basically, how often is something labeled a certain way Right and then that's where focus is placed and where focus goes, energy flows and that's what you're vibrationally in harmony with. So, essentially, people get into vibrational harmony with conflict, difficulty, unprofitable businesses for years pushing against friction until you maybe one day will make it and, honestly, there really is a better way. And.

Jordan:

I think you actually have a process for this. You know we like to talk about the how to, so maybe we could talk a little bit about okay, you've made the point of, you know ease and flow find the fun Ditch the labels. Ditch the labels. How exactly would one go about executing this idea in their life?

Vanessa:

So we wanted to share three different points about the how-to. So, bridging the woo-woo with the how-to, here's the how-to. And number one was beginning to observe when these labels arise, choosing to disengage from those labels. That was number one. Number two is finding the fun. So, like you said, with the Mary Poppins lyric, what was it?

Jordan:

In every job that must be done, there is an element of fun.

Vanessa:

So it really is bringing that into the task at hand. I love watching the kids clean up the bonus room, because they really do turn everything they do into a game. Yeah, so it's not like for us we're going through the motions of cleaning up the bonus room where the intention is to have a clean room, but for them the intention is to have fun on the way to having a clean room.

Vanessa:

And they do a really great job. It might take five times longer, but in the end the same objective is complete and they had a really fun time on the way to completing the objective.

Jordan:

Yeah, totally.

Vanessa:

So that's number two finding the fun. So find it. Whatever you're doing right now, if you can find a way to focus on fun and even just asking the universe, universe, how can I make this fun? Yeah, Like there are processes you can do, like the Swiss cheese process. I love doing that one. So for the Swiss cheese process, you draw circles on a sheet of paper and then you write all of the things that you know that need to be done. Right.

Vanessa:

And then, once you have your brain dump on paper, you have all of the things out of your brain. Now you can read over all of those things you've written in all the circles and focus on the thing that feels the most fun right now.

Jordan:

I love that process.

Vanessa:

So then you start on that task, you complete that task that feels most fun. Start on that task, you complete that task that feels most fun, and then you have momentum around the fun and around accomplishing something. So, then from there you can read over all of the other things you have on your, in your circles, on your sheet of paper and then focus on the next thing that feels the most fun. And then as you complete these different things, you have this momentum of fun.

Jordan:

Yeah, and you know what's interesting about that process is it's uncanny the number of times that you do the fun things and then all the unfun things on the list just disappear. Yeah. It's like all of a sudden, they're not even required anymore.

Vanessa:

Definitely, yeah, it was either covered by another thing, another task that you already did or somebody else did it, like, for example, say, on my Swiss cheese process. One of the circles is unloading the dishwasher. It's incredible how, if you're so, say you're already in the momentum of the fun. I had other things on my list. I completed, say, going through all the papers on the desk, and then, by the time I go to the dishwasher, my husband has already unloaded the dishes.

Jordan:

Yeah, happens all the time.

Vanessa:

Yeah, so that's just a simple example of that. So really, it's really that simple. Yeah. It's just asking yourself how can I make this fun yeah? Totally, and then feeling inspired.

Jordan:

Yeah, so that's number three.

Vanessa:

Right, that's number three is engaging the fun with inspired action.

Jordan:

Yep, yeah With inspired action, yep, yeah. So just to recap number one, you're going to begin to just observe the labels that you're placing on an experience and whenever you find something being full of friction, difficulty, not funness you know, what I mean.

Jordan:

Yeah, beginning to just ask yourself like, is this just a label that I'm placing on this? Is there an opportunity for fun within this? And essentially just begin to disassociate from the idea of difficulty and challenge and conflict within it. Stop seeking the friction, basically, and whenever you find it and you just see it naturally arise within you, start to just disengage from it and be like you know what. That's not really serving me. I'm not looking for friction, I'm looking for fun.

Jordan:

Then that moves to number two. Is there any element of this that could be fun? Maybe the Swiss cheese process would be a great avenue to go. Where you do the circles you find the most fun thing to do now, what feels the most fun to you now, and you begin to engage that, start to build momentum in the fun. And then number three once you've found some fun, now you're taking inspired action toward that fun and you're consistently sort of rinse, repeating that process where it's like I found some fun, I'm building some momentum, I'm taking inspired action towards it. Another thing may arise within you that's conflict. Oh, it can't be that easy. It's not that easy.

Jordan:

You know it comes back up again, you just go observe. Hmm, that's not very fun. Yeah. I'm going to find the fun. I'm going to engage it. I'm going to take inspired action toward the fun side of this and I'm going to engage it. I'm going to take inspired action toward the fun side of this and I'm going to keep doing that. And if you can continually rinse and repeat that process, you find yourself dominantly engaged in fun activities around things that maybe you didn't previously find any fun in.

Vanessa:

Right, and I feel like the more that you're engaged in the fun, the easier it is to identify whenever the friction does come up. Totally, it's like this is temporary. Oh, absolutely, this isn't what I'm choosing. This is just a point of friction.

Jordan:

So how can I get around this?

Vanessa:

How do I enter the flow?

Jordan:

Yeah, if you've been sitting there like petting a felt, like piece of fabric, and you're just like, oh, this is so nice, this is so nice, this is so nice, this is so nice. And then all of a sudden it gets replaced with like a piece of low grit sandpaper, it's like, oh no, it's like all of a sudden, like the relativity between the one thing and the other thing is like, so like jarring that you're just like oh, no, oh's sandpaper, that's friction.

Jordan:

That's not how I roll at all. I don't roll like that at all. I'm back to ease and flow, and then you like find the felt again and just oh that's better, you know like stroke the furry wall so the whole idea.

Vanessa:

Like the hardest part of it all is just convincing yourself that it's easy. You can even do practice in your daily life. For example, I had a dentist appointment a few months ago and sometimes I just like to practice these things and see what happens, like in my reality, like what kind of manifestations occur due to me, like intentionally doing something. So before my dentist appointment and I've never really particularly loved the dentist it's just something that I feel like I really want to do to keep my dental hygiene.

Jordan:

You do have great teeth, I mean you have a great smile.

Vanessa:

I've put a lot of work into it.

Jordan:

You have a million dollar, like Julia Roberts smile for real.

Vanessa:

Oh my goodness, it's so goodness. That's not the story. So beforehand I was just putting some energy into the future. I was thinking how could I make this dentist appointment fun? And so I started thinking about it like and just pondering and just putting that out to the universe, how could I make this dentist appointment fun? And I was focused on that. I wasn't focused on all this is going to take time out of my day. It's not really fun sitting there and having them clean my teeth. I didn't go into that energy. I went into the the fun and so I was focused on that. And then I went to the dentist. They called me back and I had this dental hygienist that I'd never seen before and she was so funny I just laughed the entire time she was cleaning my teeth and then the doctor wasn't even available that day, so I got to go home early before the doctor even like came into the room.

Vanessa:

It was just like so flow and easy and fun. I left the dentist that day thinking that was fun. Yeah, totally. Like something that you wouldn't even think could be fun was fun.

Jordan:

Well, and I love this example because one thing that's great to do is practice on things in your life already that maybe you already find joy and fun in. So, for example, you and I talk about me going fishing right.

Jordan:

And I the other day was describing the process of what it takes for me to get ready to go fishing with my dad and then actually go through the entire process.

Jordan:

So I've got to get my gear ready, I've got to get the stuff that I think is going to catch the fish, I've got to get my fishing poles and my baits and then, once I have all that ready, I've got to get the stuff that I think is going to catch the fish.

Jordan:

I've got to get my fishing poles and my baits and then, once I have all that ready, I've got to get the boat situated. And then, once I've got the boat situated, I've got to maneuver this super heavy boat and trailer over to the golf cart that I hooked the boat up to to take to the ponds near the house and I've got to manhandle this thing on there. Then I've got to pull that all the way over to the lake and then, once I get there, I unhook this massive trailer in this super heavy boat and I manhandle it down into the water and I get it off the trailer and pull the trailer back out of the water. So if you look at a lot of these things, I was just describing that to you and I was like do you think that would be like easy for you to go? Do.

Vanessa:

It sounds really hard, and it sounds really hard and it actually technically is. Yeah, I've seen you do this whole process. It is a lot of work it makes me tired just watching you do all of these things.

Jordan:

Physically challenging, difficult, a lot of people, depending on your stature and my particular process, it'd be really difficult to do, but I find zero hard in that because all I'm focused on is going fishing with my dad.

Vanessa:

You're focused on the fun.

Jordan:

I'm focused on the fun. I'm focused on throwing that Cinco rigged worm up by that tree. That's at that spot that we've been catching fish and you know, hooking up on one and pulling it to the boat and taking pictures with my dad. I'm focused on all the fun. So all the hard that would be associated with it essentially just dissipates into the fun and you don't even notice any of it. So I think you can really practice this process. Start to ask yourself are there any things in my life right now that I find super fun, that would be technically challenging or difficult for another person? And I can promise you that you will find things in your life that you're like wow, you know, actually this would be difficult for a lot of people. For example, art. You're really great at art. Our kids are pretty great at art. My sister can paint these beautiful, big, flowing pictures just from concepts she develops in her mind and she can just like make it all beautiful with all these colors and like I don't even know where to start with that.

Jordan:

That would be so hard for me, like literally. Like I know I'm engaging in the friction, in the hard right now, but I'm just saying like that might be super easy for you or for someone else who's good at art.

Vanessa:

But for me it's actually difficult. The other day I asked if these art pieces were yours or Oliver's.

Jordan:

If you have to ask. I was like no, those are way too good to be mine. Those must have been Oliver's.

Vanessa:

Are those yours or our five-year-old's?

Jordan:

Yeah, he's like pretty solid.

Vanessa:

But yeah, it's so true, yeah. Like there are a lot of things that you already do that would be considered hard to other people, and that's empowering.

Jordan:

Absolutely. And if you really look at what we gravitate to, we gravitate naturally to ease and flow. So when a kid like loves to play baseball and they love to play football, you ever had a kid that just absolutely loved doing something. They'll talk to you about it for hours or days or months or years because they're just so focused within it and it's technically a challenging endeavor but they find so much fun in it that they just don't engage with the difficult side, like if we really just focused in and put our attention on those things where ease and flow was natural for us.

Jordan:

can you imagine what the world would look like if billions of people were all kind of doing that Just? In harmony, In harmony naturally acclimating themselves in life toward the things that they enjoy doing.

Vanessa:

There'd be a lot more fun, that's for sure.

Jordan:

Absolutely. I mean, I feel like a lot of society is stuck doing things they don't like to do day in and day out, that they find really difficult to find fun in. Right you know, and a lot of that, is choice in life.

Vanessa:

Right, it's all perception. Right Like eight years ago when we started our business. It, like you could ask the question, is putting in 14 to 16 hour days hard. Some people would say, yes, that's extremely hard.

Jordan:

That'd be excruciating based on what I currently do, right they?

Vanessa:

put their own, like current circumstance, into that situation. But for us it wasn't hard, it was fun. Yeah. We were doing what we loved.

Jordan:

It was easy, and it was easy I really do see so much ease and flow in how we developed not only our business but our entire life, and I would really encourage people to be okay and give yourself permission engaging in those things where there's ease and flow, and you'd be amazed what pathways open up in the universe and the dominoes that are already lined up for you in those spaces. Because when you feel ease and flow and fun in something, that generally means that there's a pre-paved path of awesomeness waiting there for you vibrationally, there are already cooperative components assembled for you down that path.

Jordan:

So I just encourage people. The more you feel that you know, give yourself permission to follow those paths.

Vanessa:

Definitely yeah, and I want to close this with something it's your spin on something that we've heard a lot in the spiritual world, which is where focus goes energy flows. But I love your spin that you've put on this recently, the clarity that we'd love to capture there. If you could share that, yeah.

Jordan:

So for a long time I've said where focus goes energy flows, you know, and this year, 2025, I just decided to flip it. I was like you know what, from now on, where energy flows, my focus goes, you know, where energy flows, that's where my attention is going to go, and that's so powerful.

Jordan:

Because I know that that's where the dominoes are lined up for me. That's where the cooperative components are already assembled, that's where all the ease and flow is. So I'm just going to focus on where energy flows and allow my attention to go there.

Vanessa:

That is the leading edge.

Jordan:

Totally.

Vanessa:

That's where all the fun is.

Jordan:

I completely agree.

Vanessa:

So this was a lot of fun, and with that we would love to send love and light to all.