The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
How Can Startups Avoid Costly GTM Mistakes in New Markets?
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How Can Startups Avoid Costly GTM Mistakes in New Markets? Mykhaylo Shaforostov, Co-Founder & CRO of Crankshaft.ai explains!
In this electrifying episode of The Tech Panels, we sit down with Mykhaylo Shaforostov, Co-Founder and Chief Revenue Officer of Crankshaft.ai, to unpack the secrets behind scaling startups, revolutionizing sales tech, and navigating the wild world of AI-driven innovation.
Myk takes us deep into Crankshaft.ai’s mission to transform lead generation by connecting high-intent leads with the right sales teams—efficiently and transparently. From crafting killer go-to-market strategies to bridging the B2B and B2C divide, he shares battle-tested insights on what it takes to thrive in today’s competitive landscape.
What’s on the table?
Go-To-Market Mastery: The biggest pitfalls in scaling B2B SaaS across regions like the Americas, Europe, and Asia—and how to dodge them.
B2B Meets B2C: Why the obsession with separating these models is outdated, and how marketplaces are rewriting the rules.
AI & Startups: How AI is turbocharging prototyping, but why data challenges still trip up even the savviest founders.
Lead Arbitration Unveiled: Crankshaft.ai’s game-changing approach to bringing transparency and quality to the murky world of lead generation.
Startup Survival: Hard-earned lessons from the trenches, including why talking to customers before building is non-negotiable.
Expect candid takes, practical advice, and a few startup war stories that hit home. Whether you’re a founder, a sales leader, or just curious about the future of AI and sales tech, this episode is packed with insights you won’t want to miss!
Contact Crankshaft. Ai - https://www.crankshaft.ai/
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
