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The Business Game, A Podcast That Moves The Needle
Ready to level up your business? The Business Game, A Podcast That Moves The Needle, delivers unfiltered insights from global industry leaders, startup founders, and innovators who’ve built thriving companies.
Join us for exclusive interviews packed with real-world case studies, proven strategies for scaling, and hard-earned lessons from the trenches of entrepreneurship.
Whether you’re a small business owner, aspiring entrepreneur, or corporate innovator, our weekly episodes—also available as videos on YouTube—equip you with actionable tools to grow smarter and faster.
Hosted by Jaimie Allotta and Dan Thomasson , we dive deep into what drives success in today’s competitive business landscape.
Subscribe now on Spotify, Apple Podcasts, iHeartRadio or your favorite podcast platform to never miss an episode!
The Business Game, A Podcast That Moves The Needle
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks from startup expert Gerard Doyle!
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!
Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.
In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid growth with sustainable branding, and mastering subtle strategies like native and experiential marketing. Gerard also breaks down SEO essentials, revealing tips on how startups can dominate search rankings. Plus, he shares insights on using digital marketing to impress investors, crafting compelling stories to shine in competitive AI and SaaS markets, and convincing VCs to prioritize marketing.
Connect with Gerard
LinkedIn - https://www.linkedin.com/in/gerarddoyle/
Website - https://fractal.com.au/
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
