The Tech Panel
Discover the latest trends, gain valuable insights, and explore strategies for growth with The Tech Panel. Our podcast and videocast are designed to keep you informed, help you scale your business, and learn from industry leaders in the tech world.
Experts from the most innovative companies worldwide share case studies, experiences, and, crucially, the challenges and lessons learned throughout their journey in technology.
The Tech Panel
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks from startup expert Gerard Doyle!
Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!
Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.
In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid growth with sustainable branding, and mastering subtle strategies like native and experiential marketing. Gerard also breaks down SEO essentials, revealing tips on how startups can dominate search rankings. Plus, he shares insights on using digital marketing to impress investors, crafting compelling stories to shine in competitive AI and SaaS markets, and convincing VCs to prioritize marketing.
Connect with Gerard
LinkedIn - https://www.linkedin.com/in/gerarddoyle/
Website - https://fractal.com.au/
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