From Churn to Champions: Secrets to SaaS Success with Altvia’s CEO

Welcome to another episode of The Business Game, A Podcast That Moves The Needle for business leaders and entrepreneurs. In this episode, we sit down with Brie Aletto, CEO of Altvia, a game-changing vertical SaaS platform revolutionizing the private capital markets. With the global SaaS market projected to reach $1.2 trillion by 2034, driven by AI and cloud adoption, Brie shares how Altvia is leveraging AI-driven solutions like their tool "AIMe" to enhance client experience, streamline fundraising, and optimize deal management.

Key Topics Covered:

• Scaling a SaaS Business: How Altvia maintains its edge in the competitive private equity and venture capital landscape.
• AI in SaaS: Using AI to drive efficiencies, reduce churn, and solve real problems for clients.
• Leadership Challenges: Brie’s journey as a first-time CEO, navigating tough decisions, and building a high-trust team.
• Empowering Women in Tech: Strategies for fostering opportunities for women in the male-dominated private equity and tech industries.
• Client Retention: Why gross retention rate is the #1 metric for SaaS success and how Altvia achieves a 7+ year client tenure.
• Avoiding SaaS Pitfalls: Brie’s advice on focusing on ideal customer profiles to minimize churn and drive sustainable growth.

Why Watch/Listen? Brie’s insights are packed with actionable strategies for SaaS entrepreneurs, private equity professionals, and business leaders looking to scale efficiently while maintaining a high-performance culture. Learn how to balance bookings and burn, make data-driven decisions with win-loss reports, and lead with transparency and care. Plus, hear her inspiring mantra: “Eagles don’t fly with pigeons”—a call to surround yourself with mentors and peers who elevate your success.

Connect with Altvia:

• Website: altvia.com
• LinkedIn: Altvia

Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com

Stay tuned for more exciting episodes!

Chapters

• 0:00 Introduction to The Business Game
• 3:15 Altvia’s Role in the SaaS Boom
• 8:30 AI and Amy: Enhancing Client Experience
• 14:45 Overcoming SaaS Adoption Challenges
• 20:10 Navigating Leadership as a New CEO
• 26:20 The Three C’s: Capital, Clarity, and Care
• 32:50 Empowering Women in Tech and Finance
• 39:30 Balancing Innovation and Stability
• 45:30 Building High-Trust Leadership
• 51:40 Scaling Without Losing Your Edge
• 58:00 Reducing SaaS Churn with Win-Loss Reports
• 1:03:10 The Future of Altvia and Final Thoughts