The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
How to Turn a Shark Tank Appearance into a $4M Business: Lou Rice’s Secrets
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Join hosts Jazmyn and Dan on The Business Game as we Discover how to build a $4M brand from a Shark Tank pitch with Lou Rice, founder of Strapsicle. Learn how Lou turned an accidental Kindle drop into a viral e-reader accessory empire, scaling from a simple idea to global retail success. Dive into her Shark Tank experience, from overcoming public speaking fears to leveraging massive PR for Strapsicle’s growth.
In this episode you’ll discover:
*How to pitch on Shark Tank and turn exposure into a $4M business
*Strategies for scaling a one-product brand globally from Bali
*Secrets to viral TikTok marketing and BookTok community engagement
*Tips for managing cash flow and remote teams for e-commerce success
*How to patent a product and protect your brand internationally
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Connect with Strapsicle
Website: https://www.strapsicle.com
LinkedIn (Lou): https://www.linkedin.com/in/lou-rice/
Instagram: @strapsicle
Email : hello@strapsicle.com
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
