The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
The Formula That Let Him Work Less and Earn More. Greg Cassar’s System
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Join hosts Kalena and Steve on The Business Game, a podcast that moves the needle, as they sit down with Greg Cassar from Collective Mastermind to uncover the exact strategies he used to generate over $500 million in online sales. Greg reveals his proven growth hacker model, the B+I wealth formula that transformed his financial future, and how AI tools are revolutionizing business productivity while cutting costs by up to 300%. From scaling e-commerce brands on Amazon to mastering multiple income streams, this episode is packed with actionable business advice, marketing strategies, and investing insights that every entrepreneur needs to build wealth and achieve true lifestyle freedom.
In this episode, you'll discover:
* The growth hacker model: How to scale businesses with zero upfront costs using profit-share partnerships
* B+I Formula: Why business + investing is the secret wealth-building strategy every billionaire uses
* AI productivity hacks
* Multiple income streams: How to build a multi-legged stool business model that protects you from failure
* When to say "NEXT": The framework for knowing when to pivot, close, or scale a business opportunity
* Coolness factor formula: Income divided by stress - how to maximize profits while minimizing burnout
* Marketing strategies that work now: Why organic social content and AI SEO are replacing traditional Google ads
* The directionally correct mindset: How small daily improvements compound into massive long-term success
* Investing fundamentals: Bitcoin, blockchain, and the AI boom - where to invest for 10,000% returns
* Sales psychology secrets: Future pacing, view-through selling, and the magic closing question that removes buyer resistance
Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com
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Connect with Greg Cassar
Website: https://collective.com.au/
LinkedIn (Greg): https://www.linkedin.com/in/gregcassar/
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Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
