The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
How to Win Customers in 7 Seconds: Vance Morris' Moment Zero Framework
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What if you could charge 40% more than your competitors and only work 90 minutes per week in your business?
Join hosts Steve Plummer and Lisa DeAngelis on The Business Game, a podcast that moves the needle, as they sit down with Vance Morris, ROI specialist and founder of the Deliver Service Now Institute. Vance reveals how he transformed Disney's world-class customer experience systems into a blueprint for small business success. Whether you're in professional services, trades, or any commoditized industry, this episode delivers actionable strategies for customer experience excellence, business automation, premium positioning, and marketing differentiation that will transform how you compete in your market.
In this episode, you'll discover:
* How to win customers in the first 7 seconds using Vance Morris' "Moment Zero" customer experience framework
* Why systems create freedom—the exact process Vance used to reduce his business involvement to just 90 minutes per week
* Premium pricing strategies that allow you to charge 40% more than competitors without losing customers
* Disney's secret to customer loyalty and how to adapt theme park experience principles for Main Street businesses
* The apples-to-oranges comparison chart that eliminates price shoppers and positions you as the only choice in your market
Connect with Vance Morris - Deliver Service Now Institute:
Website: https://vancemorris.com
LinkedIn: https://www.linkedin.com/in/vancemorris
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com
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Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
