Africans in Tech Podcast Episode 52 | Inside Amazon Seller Strategy with Diana Mungu

Diana Mungu’s journey is powerful, layered, and deeply inspiring 🌍✨ Born in a refugee camp in Kenya to parents from Uganda and South Sudan, she shares how her family’s refugee story shaped her mindset, ambition, and deep sense of purpose 🙌🏾

In this episode, Diana walks through her career from early retail jobs 🛍️ and sales roles 📈 to building a strong corporate foundation at General Mills, where she earned promotions, managed major accounts, and became one of the company’s top-performing sales leaders 🏆. She explains how that experience eventually opened the door to Amazon, where she first supported Black-owned brands through accelerator programs ✊🏾 and now works in a public-facing role helping entrepreneurs understand how to launch, grow, and scale businesses through Amazon’s ecosystem 📦🚀

Diana also breaks down what many sellers get wrong when entering Amazon ⚠️ — from skipping trademarks 📝 and misunderstanding inventory strategy 📦 to relying on the wrong third-party providers 💸. She explains how Amazon’s account health system works 📊, why compliance matters, and how small mistakes can lead to major setbacks for sellers.

Beyond business, Diana opens up about navigating grief ❤️‍🩹 after losing her brother, processing the emotional weight of Murder of George Floyd happening on her birthday 🕊️, and why therapy, faith, and reflection became critical during that season of her life 🙏🏾

This conversation also dives into salary negotiation 💼, public speaking 🎤, leadership 👑, mentorship 🤝🏾, and what it means to represent one of the world’s biggest companies while continuously proving your value in high-level rooms 🌟🔥