A Coffee with Joline Lemke of Lily Grey Artistry!

Join us for a coffee and chat with Joline Lemke of Lily Grey Artistry! 

From her early dreams of creating Super Bowl commercials to earning a business degree at the University of Alberta, Joline’s career path has been a masterclass in the professional pivot. After honing her craft as a receptionist for Evelyn Charles and later spending four years at MAC Cosmetics, she took a leap of faith to launch her own artistry company. Her business background and creative eye quickly made her a sought-after name for high-profile projects, including working with NHL star Connor McDavid for a RE/MAX commercial and providing makeup for Premier Danielle Smith during major televised events and conferences.

Joline’s artistry is defined by her incredible resilience and adaptability. When the pandemic threw a wrench in a film production she was working on, she didn't just pack up her brushes; she stepped in to act as well as provide the makeup. She navigated the post-lockdown boom of three weddings a weekend. Today, her work spans bridal, branding, and specialized lessons for the 35–45 demographic, where she focuses on how to evolve your routine as your skin changes.

At the heart of Joline’s philosophy is the belief that makeup should empower and put a "pep in your step" rather than overwhelm you. She advocates for a streamlined collection of key products, emphasizing that the brand—whether drugstore or high-end—matters less than the technique. She also keeps it simple for the men, insisting on a minimum of moisturizer and sunscreen. Now, Joline is bringing her career full circle by launching Social Sidekick Co. to help other business owners master their social media presence with the same confidence she brings to the makeup chair.

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Transcript

0:01

Hi, I'm Joline and you are listening to Coffee In The Park with Jennifer and Cam. Hey, everybody, welcome to another edition of Coffee In The Park with Jennifer and Cam. Hey, Jennifer. Cam, I'm so in a good mood today because the sun is out and it is 11 degrees here in beautiful downtown Acheson. Oh, it feels like summer, sort of, almost. Well, it actually really does. I know, it's actually a shorts day. You could actually wear shorts. I think it's here for one day. I know, and then it's supposed to maybe even snow again. But you know what, it's a nice reprieve, but it's exciting because we know that this is what's coming. Spring is coming. Spring is coming. Is it March 21st is the first day of spring? I'm not really sure, but I do know that spring is coming, and if this is what spring is going to be like, I'm very happy. I'll take it. The only thing I don't like about spring is I have allergies. Well, that's okay. You take some pills and you're good. I know, I take those medication things and I'm like, oh, I'm okay then. But anyway, but hey everybody, thanks for tuning in. Thanks for listening. We are coming to you live from the Wall Coffee Roasters in the heart of beautiful downtown Acheson. That's right. So if you hear some noise in the background, people talking, coffee machines whirring, kids screaming, no. There are some babies in here today. But they're not screaming, they're being really good. And I think the coffee shop is really busy because it's almost spring and it's beautiful out. So people are out and about. That's right. Everybody's getting out of the house because it's so nice and heading down to the coffee shop. And we encourage you to come and to try out all the amazing coffees here at the Wall Coffee Roasters. And we also want to let you know that Coffee In The Park with Jennifer and Cam is brought to you by some very important people, Wing Snob Canada. Where the wings are fresh, never frozen, with 16 different flavours, 4 rubs. That's right. They got things like parmesan fries and cornbread and all kinds of cool stuff. And if you're looking for something for dinner tonight, I'm telling you, Wing Snob is some of the best wings you are ever going to have. You can't go wrong with 10 locations in and around the city of Edmonton, one in Calgary and Cam, one in Grande Prairie. That's right. And I'm telling you, they got the boneless kind and the traditional kind. You can get the 50-50. Whatever you like. And you can mix and match. You can mix and match flavors. And so, hey, check it out at www.wingsnob.ca. That's right. And also want to say thank you to Mprint, our print sponsors. That's right. Mprint Sign and Print Solutions, who are the preferred printer of Coffee In The Park with Jennifer and Cam. That's right. And they do the most amazing print jobs of anything you need. Business cards, pamphlets, booklets, posters, banners. They'll even do like jackets and water bottles and all kinds of stuff. I don't think there is anything that they cannot do. That's right. It's amazing. Don and Jan are amazing people. And whatever you need printed, I'm telling you, you need to check out Mprint at www.mprint.ca. Right. They are absolutely amazing and thank you for being our sponsors. We really do appreciate it. I'm very excited today. I am too. And I'm excited because I have worked with this particular individual. She does my makeup for events. Yes. And how do you know this individual? We better put a disclaimer at the front of this. We better clarify it right off the top because we don't want no flack from nobody. No, we don't want mail. That's right. Just to clear the air. Our guest today is my second cousin and my cousin, it's my cousin's daughter. It's like I don't understand the second and third and fourth. That's when you just say we're related. We are related and she's my cousin and I love her and I love her family and I love her mom and dad to death and yeah, they're part of my family and I'm a very lucky guy to have them in my life. So yeah. So let's kick it off. That's right. Now, I just want to make a note of that. That doesn't mean I'm going to have like every family member on the podcast because you know, There's a reason we're having her on the podcast. That is because yes. So I just want to say that I'd love to have every member of my family on the podcast, but you know, I'm just saying I'm not going to, but anyway, that's maybe. This is going to lead to arguments at Easter dinner. Yeah. Who's next? I'm going to have people tell me why can't I be on the podcast. It's all good. We'll figure it out. Anyhow, introduce our guest because I'm excited. Our guest today is Joline from Lily Grey Artistry. So welcome, Joline. Thank you for having me. And Cam, I feel honored that I was the family member that was chosen to be here. I will walk into Easter with an inflated head. Yeah, that's, yeah. But I just want to say my family does listen and I'm very thankful for that. And maybe one day I just, I better clarify that. But anyway, let's get on with it. So yeah, Joline, awesome to have you. Thanks for having me. You are a professional makeup artist. Yes, I am. That's what you do. Yes, I am. Yeah, and some other things. We'll get to that. Yeah, I make all ladies feel pretty. She sure does. I can attest to this. All right, yes. Okay, and yeah, so let's start from the beginning. Okay, Joline, yes. Where were you born and where did you grow up? Born in Edmonton, Alberta. Born and raised here and had a small stint in Florida in the late 90s. Florida! So, yeah, we lived life on the beach for a bit and went to high school there and explored. How was high school in Florida? It was very interesting. Different than Canada? Yeah, absolutely. I'm always curious. Absolutely. All those 90s movies, high school movies, is exactly how it was. Breakfast Club. That was 80s. Let's say, She's All That. No. That was late 90s. Bring It On. Bring It On, late 90s. That is exactly how it is. Wow. You got your jocks, you got your cheerleaders, you have everyone else. Did the other kids look at you differently because you were Canadian? Yes. They did? I was the weird Canadian. You were the weird Canadian kid. Did they ask you? Okay. Do you live in Igloos? Yes, I was going to say because I lived in California for a while and they asked those questions. Americans, I just, I don't know what they're learning because as a Canadian, I knew so much about the States. They do not learn anything about us. They know nothing. They think we live in Igloos. I know. They thought I lived in Igloos and they thought I drove a snowmobile everywhere. Yeah. I don't know. Listen, we have American listeners and I just want to say we don't live in Igloos. No. Because it's a little tense in the spring and the summer when the Igloos starts to leak. You have to redo the Igloos. On 11 degree days, it's hard to ride the snowmobile to the office. That's right. So yeah. Okay. So you're living in Florida. You're going to school. They know you're Canadian. Yep. Did you say eh a lot? Did they all... Apparently, I have an accent. They said it's good. I don't get it. We don't think we do, but I don't get it. When I lived in California, they told me I had an accent. I thought they all had accents. Yeah. That's what I thought. You can kind of tell. Yeah. No accent. I didn't really hear from them, but you sound funny. Yeah. You live in Igloo. So why did the family decide to move to Florida and then back from Florida? Back to Canada. There was no choice. It was my dad's work. Okay. My dad's work. So we had no choice. Yeah. But we sure had fun. And going to the beach on a Saturday. Yeah. It was lovely. It's nice, isn't it? It's nice because I remember this from California. It's nice waking up every morning to sun and warm. Yeah. To be able to just walk outside and put your flip-flops on. And that's it. I just dream of that. I dream of that. Right. But then you came back to Canada. Yep. And I love Canada. Came back to Canada. I went back to school. What high school did you go to? I went to WP. Wagner. WP. Wagner. That's right. Shout out to the Wags. There we go. I don't think that's what they call them. Yup. Anyway. Then from there, I went to... I had a little bit of a journey. So, King's University was my first year of university. I did a year there and then two years at Grant MacEwan. I tried my hardest to get to U of A. So, yeah, I had to do a little bit of a stint at Grant MacEwan twice to get my grades up and then eventually got to U of A, finished my business degree. Golden Bears. Off there and I graduated with a business degree. Business? Wow, okay, I didn't know that about you. I did not know that you graduated with a business degree. Yeah, majored in marketing. Oh, okay. I had hopes and dreams of making Super Bowl commercials. Super Bowl commercials? You're gonna, you're one of them. In Edmonton, Alberta, which doesn't happen. No, don't ever say that. That's pretty cool. That is cool. Yeah, you wanted to make Super Bowl commercials. Which is why I enjoy making my reels right now on Instagram, because you know, you get to set the music, you get to act in it, and it's my little way of making commercials. Okay, but you still, one day, you still might have a Super Bowl commercial. You never know. You never know. That's pretty cool, though. Yeah, never say never. Yeah, okay, so. Wing Snob can hire me to make their Super Bowl commercials. Mike Chadi doing Super Bowl commercials. I'm for hire. 10 million dollars a 30 second spot or whatever it is. Yeah. So I have a question. Then when you were in high school, were you like the creative type going into marketing? Like were you in drama? What was the draw to marketing? No drama. I just, I knew I wanted something that was interesting and that was more creative. I felt like in high school shadowing my dad who does like computer work, that was boring to me. Shadowing my aunt who was a nurse, that just turned me right off. So I wanted something that was creative, where I wasn't just sitting. And so I thought marketing was the best idea, to try and do some commercials. Be on sets, making productions. And so that's where I went. So you graduated with your degree. What was your first job? Did you actually get a job in your field? This is a question I always need to ask people. Sometimes you don't. Sometimes they graduate and they don't get a job. So you did. Yeah, a few months or a year. Because I went to Europe, actually. I went to Europe after graduation by myself. By yourself? Which was terrifying. I did a Contiki tour, which is wild, that I would do it. Because I'm not a partier. And Contiki is known for that. And so 80% of our bus was Australian. Don't they go to Senior Frogs? Yeah. Is that still like this? 80% of our bus was Australian. And they wanted a good time. And I just had to find the motherly people on the bus. And then there was an 18 year old boy from Vernon. And I mothered him. Yeah? Yes. Kept him safe, probably. Yeah. We were in Switzerland and they went out that night and he was 18 years old, a little poor baby boy, out on his own. His mom should have not let him go. And so these Australians were in charge of him. Oh boy, that's... We're all on the bus and we're like, where is this fella? And they just let him drink too much and they were going to leave him in Switzerland. Oh no. And then so we took the bus to Germany. We were in Munich and I told him to stick with me. And I said, you got to be careful. You got to watch who you're around. So yeah, I found someone to mother. Wow. Okay. Anyways. How long were you in Europe? Five weeks. Five weeks. I did three weeks on the tour. So we toured all around Europe. And then I was in Germany for three weeks, staying with some family, friends, and then I was on my own for a bit. Okay. I did not know that. That's pretty cool. That was a good time. I went to Oktoberfest. I've been there. Okay. Your dad loves Oktoberfest. That was an interesting time. Yeah. That was good. Cool. And then, yeah, came back and then I got a job, I think a few months later, in advertising. I was working at an advertising firm. Like Mad Men. Like Mad Men. Yeah. Was it like Mad Men? Or not really? Not really. Well, women were allowed to have an opinion. Call more shots. Did I say an opinion? In 2007. In Mad Men, you weren't allowed to have an opinion. They weren't allowed to have an opinion. No, not in Mad Men. Okay. So you went into advertising. I went into advertising. I did an accounts. So I was not like graphic design or any of that. I was on the account side. So kind of between the design people and the client. Right. And so I would meet the clients. We had some interesting ones. We had the Oilers for a bit. Oh, the Edmonton Oilers? They kept us really busy. That was a wild time in the agency. And then they went in house, I believe. Dan Cote-Rosen. We've had him as a guest. Anyway, yeah. And we had, Caritas Lottery was my account. That was fun too. But yeah, it's a very busy industry. It can burn you out really fast. So that's kind of what I heard is, especially in Toronto, Vancouver, where people get burnt out in that industry. From there, I went to the- Did you like it though? I did. Yeah. I did. I worked with great people and I'm still in touch with some of them. Yeah. Just fantastic people and we had a good time. They made it fun for us. Like we had Friday Fun Day and we would do something fun. Friday Fun Day. We were allowed dogs in the office. We should have Friday Fun Day. Yeah. Friday Fun Day. Can we start that? Well, most of us leave early. So we'd have to start early on Friday Fun Day. That's grown up Friday Fun Day, go home. All right. So you left there. Where did you go from there? I went back to campus, actually. I went back to U of A and I worked in the Marketing Communications Department. For a faculty or for the entire university? For the entire university. That was a different pace for me going from a private sector to the public sector. So private, you're just go, go, go, go. To public, it was slow down a bit and it was a little too slow for me. Yeah. And I was working with 20-year-olds at the agency. We were all young, we were fresh out of school. Yeah. Tons of ambition. We were like go, go, go, go. And then it was polar opposite. Right. So 40-year-olds. No, but in the roles probably for a long time too. They've been there for a while, for sure. Seasoned veterans. Seasoned veterans and they just didn't really take. No Friday fun days. There was no Friday fun days. I tried. I tried to bring it to the office. No offense to the university. No offense to the U of A. No Friday fun days. I knew that that wasn't for me. Right. I found out very quick. That wasn't for me. Once I was pregnant with my daughter, I did not go back. No, we pivoted. Okay, so let's just divert just a tad. So you said you were pregnant with your daughter. So you're married. You have one daughter. Yep. Your husband. Yes. Where did you meet him? I met him through friends. When I was working at Evelyn Charles, I had a great group of friends there and... Was it like a blind date or you just were all together? All together. Okay. Never thought anything of it. And you looked at him and you said, that's the man of my dreams. Nope, that did not happen. That didn't happen. Okay. I love my husband. He's going to be listening to this. Yeah, he will. And he's going to say the same thing. So I don't feel bad. Okay. And did he look at you and go, that's the woman of my dreams? No, he didn't. So whatever. So you just hung out. That's okay. No, that's good. Yeah. You were friends? Yeah, we were friends for about five years. Five years. Yeah. And then what happened? I knew him very well. And then the love dust fell. Love dust. And then a friendship developed that was very strong and, you know, the person that you always wanted to hang out with. Right. Or talk to or be around. And then these words just came to my head. It was, this is your husband. And I was like, all right, here we go. So you asked him to marry you? I asked him to come over. Come over. So I could have the chat where I'm like, I like you. Do you think? Let's date. Do you think he was scared on that drive when you said come over? He was probably worried. I know he was. We talked about this a lot. Because maybe he thought you were going to break up. No, he knew what was happening. Oh, he knew. He knew what was happening. I see. And I was like, I wanted to be the one where a boy would say that to me. But say la vie, like whatever. It was me. And I tell people this. I'm like, you know, it's not always like the movies. No. And who says it's supposed to be the movie? Not chasing after me with a boombox, right? No, who knows the rules? That's right. The rules are meant to be broken. So, okay. So you started dating. Five months and that's it. And then you got married. Engaged. Engaged. After five months. Did you go to the wedding Cam? I can't remember. And I don't remember if he was there. I don't remember. It's like, I don't know. This is what happens when you get older. I'm not sure. Shirley will tell me if I was there. She may not even remember. That's the problem. I know I was traveling a lot in those days, speaking and stuff, and I'm not sure. I'm just not sure. But anyway, I knew it was happening, I think. It was a lovely wedding. It was a wonderful wedding. I'm pretty sure. Did you invite me? I don't know. Don't ask me that. Did you invite me? Maybe I didn't even get an invite. If that was true, that would be the only cousin I didn't get an invite to. But anyway, I think we did. I think, I don't know. Anyhow. OK, you got married. Got married. You got married. Lovely wedding. Five months later. Lovely wedding. Yeah. And did you do your own? You're a makeup artist. Yeah. Did you do your own? Well, no, she wasn't. Were you a makeup artist at that time? I liked makeup, I was good at makeup. But you were. Did you do your own or did you hire somebody? No. My husband's cousin, who is also a makeup artist, she did my makeup and it was beautiful. And I still loved it 18 years later. Yeah. OK. So that is one thing I will say to brides is get your makeup done because you will not regret it and you'll look beautiful in your photos. Years to come. OK. So you were at the U of A, you left the U of A. Yeah. Because. I did not like it. You didn't like it. And people made me cry. Which is why I have to work for myself. I cried a lot in school too. So anyway, I'm just saying. But anyway. OK. So you're working at Evelyn Charles. Were you doing makeup at the time for Evelyn Charles? No. She did launch her own makeup line. And I think I got roped into doing one client because the actual makeup artist was away that day. Yeah. And so I did it. It's probably not the best, but I'm like, I had fun. I loved it. I just have to say, though, there's a lot of men listening to this podcast. Who is Evelyn Charles? Oh, and I believe she started in Edmonton. Did she not? She did. But who is she? I'm gonna have Joline talk about. She was an entrepreneur. She was an entrepreneur, female entrepreneur. Who started Spas and Salons. Oh, Spas and Salons. If you go to West Edmonton Mall, Cam, there is an Evelyn Charles there still. Okay, so she started Spas and Salons. Yeah, very popular. So you worked for her. Yeah, in the heyday, this is the early 2000s while I was going to school. What did you do for Evelyn? I was a receptionist. A receptionist, okay. Yeah, it was great. Amazing people that I worked with. Still friends to this day. And we got to get our hair done at like crazy prices. So I had the best hair for about two years. It was super fun. Yeah. Wow. Okay. So you're working for Evelyn Charles. Yep. And you're thinking to yourself, what? I'm going to keep doing this. I'm going to, what am I, what do you? It was just a job for me to get through school. Oh, okay. So all through school, you got, okay. Finished school, stayed there, finished school, and then went to work. Okay. Yeah. Cool. So then where did, where did your love of makeup come from? Like how did you get into this? I always loved it. From a young girl, I've always loved it. And when I was in high school, I thought, I have these dreams. I'm going to go to California. I'm going to be a celebrity makeup artist. And then the practical Joline was like, no, go to business school, do something practical. So that dream was just kind of put on the back burner. So went to school, got my marketing degree. I only worked for about six years in the industry. And then when I had my daughter, I went and I worked at MAC very part time. I became a MAC girl. Sorry, sorry, better tell us what MAC Cosmetics. Yes, MAC Cosmetics, yep. MAC Store. So this is about 2013 and MAC was huge at this time. Exploding. Yeah, exploding, huge at this time. And so many great artists have started at MAC. And so that kind of catapulted everything for me. I didn't go to makeup school. I jumped into makeup thinking I can do this. I didn't even think twice. I didn't have any doubts in my mind that I could do this. And so I stayed there for four years. I learned everything I possibly could from all these other amazing artists and then took that leap of faith and went out on my own. So, well, that's actually pretty incredible when you think about it. Okay, so you just decided I'm going to go out on my own. I'm going to do it. Were you scared? I was scared. I was scared because, you know, even though I was working part time, you have a little bit of money coming in and just to go out on your own and hope that these clients come and they did. And they came and I was booked every weekend. Wow, that's pretty cool. With weddings and it was wonderful. So and to be able to be your own boss. And I called the shots and making my own income from me. And you like that, right? You like calling the shots. Yeah. Yeah. And that feels like such an accomplishment working for yourself. And to be able to provide for yourself is wild. And to think that I did that still boggles my mind. Yeah. So you've had some pretty famous clientele. Yes. Tell us. Tell us. You've had. I had Connor McDavid. I did a commercial. Connor McDavid. Yep. For a little bit of powder and a little bit of gloss on his lips. Yeah. So this was for a ReMax commercial. And we did this about a year ago, two years ago. And we shot it in Edmonton. And it is a national commercial. What was that like, doing Connor McDavid? He was lovely. It was exciting. Super exciting. Did you know that you were going to do Connor McDavid? I knew about two weeks before. But yeah, they did keep it under wraps. You couldn't tell anyone. Of course, I told my husband. But you couldn't tell anyone until after the shoot. And he was lovely and he was kind. Were you allowed to ask him for an autograph? No autographs. That was locked down. I think probably the ReMax people got to because they were paying for everything. Okay, so no autographs, no selfies, no nothing. No. Okay. No, but I get to see the commercials and tell everyone that I was on that set. Yeah, and I bet he looked great. So the second person that if you lived here in Alberta, everybody knows who that is. Even if you don't live in Alberta. That's true. If you live in Canada. And that was? Our Premier. Premier Smith. You did her makeup. I started off with her when she first got in. And so I would go there for special events to the legislative grounds. And that was wild, like going through security and all of that. And you really see the behind the scenes of what happens with government. It's something, isn't it? And how involved it is and how stressful it is. I was in the thick of it. But yeah, I got to glam her and make her look camera ready for camera, television, televised events, as well as conferences. Wow, yeah, that's amazing. And I can remember, so we knew you were, a lot of people knew you were doing that. And family, we knew you were doing that. And I remember the Premier would come on and I'd say, boy, she looks good. And a lot of people told me that. They're like, I can tell that... Not that she doesn't look good now, but she looked good. No, and that's just the power of makeup, where it's not about vanity. It's about camera ready and just looking polished and professional. And makeup can do that. And if you look good, you feel good. You feel more confident. Absolutely. And I do get a lot of women in business that are doing branding shoots. And you can tell, and they even tell me after, I just had an extra pep in my step and I felt more confident for my shoot. And their head is held up a little higher. Yeah, that's pretty cool. That's true. So it's not about vanity. I feel that way after I get a haircut. I'm just saying. Yeah, I feel better. Well, no, I feel better after I get a haircut. Yeah, I do. I feel like a little more. When my hair is not good, I do have bad hair days. It's not a good day. I'm just saying. Okay, so. So Connor McDavid, the Premier of Alberta. Yeah. You also did a movie. I did a movie. Tell us about that. Makeup on a movie. Yeah, I had a friend in film and she did a lot of film in Vancouver. And there was a shoot happening up here in Edmonton. And she's like, hey, come do the makeup with me. Yeah. I'm like, you know what? Let's do it. So what kind of movie was it? It was like a. It was a little Christmas, kind of like. Yeah, like a Hallmark. Hallmark type film. Hallmark movie. And so we shot mostly on White Ave. Really? And I said, why not? Let's do this. I want to try. Well, the timing couldn't have been better because the first week of production, we were in a global pandemic and I'm telling you, if anything has tested me in my life, it was that moment of uncertainty, everything. And yet we kept filming. So production told us that you could back out if you wanted to. I am not a quitter. And again, this is a testament to my integrity with my clients. I do not back out. I do not cancel. And so I finished this film with many tears. But it was tough, right? It was so tough. Every day, it felt like they were lowering our numbers. You couldn't have groups. So we lost all of our background actors. And I had to be a background actor as well as do makeup. So you're an extra now and doing makeup. Yeah. And keep in mind, this is my first film. So a lot of people have been on set several, several times. I'm a complete newbie at this, going through a global pandemic. Everyone's freaking out. Everyone's tense. Being a background, being a makeup artist. Yeah. All while. But you know what, we wrapped it. You made it. It went, yeah, they finished the film. It's great. It was a wonderful experience. Was COVID still on when you were done? Absolutely. So then what? Well, how did you pivot as a makeup artist? So, I remember the last day of production, we wrapped and then I was driving down White Ave. And I said to my husband, I'm like, is this what's happening? It was like an apocalypse. There was no one on the road and I'm driving and there's like geese laying in the middle of the road. There was no humans around, so they just took over. Yeah, yeah. And so pivoting, I don't even think I thought about it. I don't think the shock really hit me for a while. Because we were kind of like on and off, right? We were working, we weren't working. No one knew what was happening because we were planning weddings, brides were freaking out and thank goodnesss for CERB because I did that. I had my faith that everything's going to be okay. I'm going to be taken care of and I absolutely was. But yeah, it was scary not knowing because you touch people. You cannot be six feet away. You were touching people and they told you, you can't. And we all know it was a difficult time and it was a tough time for businesses. And here you are a business that relies. An entrepreneur. You're your own business. It's people. People like your people. Like the people are your clientele. That's it. And if you can't be near the people, then yeah. You know, and coming back from COVID, you realize how people need people. Right. And people need massages and haircuts and spa treatments. And we really need that as humans, that human touch. You did something cool during COVID. Yes, I did online makeup lessons because everyone was at home and a lot of people were buying skincare and buying makeup and just doing it at home to feel somewhat normal. Right. And to feel pretty. And they were trying new things. So yeah, I pivoted and did online makeup lessons. That's ingenious to me. Try and do something when you can't touch people's faces. Yeah. Yeah. Cool. That's really awesome. It is. So you're doing this. You're going along. After COVID, I'm sure your business probably exploded because everybody that had canceled weddings especially. So we were playing catch up for about two years. Wow. Yeah. So there was, I think, a June. It was three weddings a weekend. It was the busiest year I've ever had. Three weddings a weekend. I've ever had. It was wild. And that was Burnout City. Yeah. No kidding. So we're coming back. We're done. That catch up is done. Yeah. But yeah, so now I'm back to like about a wedding a weekend, sometimes two. Yeah. But three a weekend. It was exhausting. Okay. So just on that topic then, people who don't know. So your, a bride hires you to do her makeup. Yeah. Walk us through that day. What does that day, what time does that day start? It's going to start early. Like, I'm going to tell you that right now. You're going to start at around seven. Seven in the morning. I'm going to say. No sleeping in on your wedding day. There's no sleeping in. And I know, a lot of people tell me that. Like, oh, like we just don't want to wake up early or. Yeah. Oh, it's an early day. It is one day you can sleep in tomorrow. The next day you can go, whatever. It's one day. So especially if you're having an early ceremony, about 12 or one, you are starting early. And if you have about five to six people that need to get through the glam process, it just planned for early. Get some snacks. Make sure everyone is fed and happy. That is the biggest advice actually I can give to my brides is making sure they are fed your bridal party and have hydration. So you focus on the make up. They have a hair probably person put in. So me and hair will just switch. You and hair, yeah. And just have a good time with it. Like you just got to shower, brush your teeth and then just sit there, listen to music with your best friends. And it's a great morning. And this is where I also say hire a wedding coordinator so that you can sit in that morning and enjoy your day and you're not being bombarded with a million questions. Because that does happen. I do see it where the bride is getting stressed out. Yeah. Because everyone's coming to her about things that she does not need to worry about. Okay. So that's cool. Now you're doing all these weddings and all that kind of stuff. That's pretty cool. Like that's your business now, but you're back to normal now. Back to normal. So it's a lot of bridal. It's a lot of branding for women. I do a lot of branding for women. So many women in businesses, you are your business. So we'll do makeup for all your photo shoots, etc. Newborn, maternity, I kind of do it all. And a lot of makeup lessons. I'm finding that my biggest clientele for makeup lessons is about 35, 40 plus. Yes. Really? Yes. Because every 20 year old knows how to do their own makeup. They watch all the TikToks and everything. Okay, but I have a question. Okay, here's my, this is, and we talked about this before you came. And that, men, okay men. Now, Connor McDavid wore makeup for the commercial. Yeah, a little bit of powder just to combat the shine. And so yeah. And so, should men wear makeup? To each their own. First of all, I'll just preface with that. However, I think a little bit of moisturizer and definitely sunscreen will do no harm. Sunscreen, yeah, okay. What about moisturizer? Men, is there a specific men's moisturizer or is it just any moisturizer will work for men? I just don't think that like, moisturizers are male, female based. So I think that anything will work for you as long as it's a moisturizer. All right, do you put it on in the morning or at night? You can do both. Both, okay. But like when you come out of the shower and if you feel tight and like an alligator. We live in a very dry climate. Especially here. I don't know how anyone's not putting moisturizer on. I know, I agree. I have like a six step process. Yeah. Well, I don't. I'm still dry. For men you have a six step process? For me. Well, for you. Because I just bought bath, body soap that is exfoliating. Is that a word? Exfoliating? Well, you get dry and scaly. Yeah. For dry skin. You need to get that off. Yeah. And now you can do the same thing for your face. Right. Or you can look like a flaky. So now fair enough, I have worn makeup. So in my past, I've done a lot of stage work and stuff like that, and more stage makeup and things like that. But you just never think of men doing moisturizer or really taking care of their face or anything like that. I think a little bit of moisturizer and sunscreen will go a long way for a man. Okay, but let's go back to the age thing because you're right. When you are young and your skin changes and your face changes. Absolutely. And when you reach a certain point in your life, when you are, I would say, 40 plus, it's a different routine and it has to be. Right. It has to be. And I, even in my 30s, like working at MAC, I wore lots of makeup. I have all the makeup. I had fun with it. And I feel that as I have gotten older, less is more. Yes. And it's amazing how much younger. Right. And vibrant and you can look with a little bit less makeup. And it's just approaching it differently. And obviously our skin changes, especially for women. So it's just kind of addressing that. Right. And yeah. Okay. So I have a question. So sometimes on TV, there's these commercials where you can buy this product and it takes away all your wrinkles. Is that true or not true? Can you take away your wrinkles? I think it's not true. I think you need some further medical intervention, such as Botox. It's true. Or lasers. Okay. But that comes up to another question. Because in today's world, we are bombarded, especially as women, with all of these products that we need, we need, we need to look younger, to look better, to look smoother, whatever it is. And you can spend a lot of money on makeup products and other so-called products to make you look better. What's your philosophy on those high-end products versus going to the drugstore and using some more reasonable price products? I feel that drugstore has actually come a long, long way in terms of the products that they are offering. I was kind of a snob myself, and I'm like, no, it has to be like department store, it has to be from Sephora, I'm not even touching it. And now I do find myself looking at products like Maybelline that make great lip products, L'Oreal. These are all great products as well. And I don't believe that you need to be spending oodles of money on beauty products. It is a bazillion dollar industry, and they are selling and selling and selling more and more things that are coming onto the shelf. And it's kind of recycled. It's not all new. So do you need all of it? No, I'm also like the worst. I'm a very frugal person. So don't go shopping with me, because I will tell you that you don't need it. But I love that. Yeah, that's an honest opinion. You don't need a ton of makeup. You need a few key products that can sometimes even multitask, such as a cream blush that works on a, as an eyeshadow and a lipstick. So this this leads me into something that this is excellent. We could probably just do a whole. I know. You know, I went to buy a gift card in Sephora one day, yet not long ago. Oh, man, do they got stuff. Anyways, you're going to have Joline as a special guest. I am. At your Women in Leadership event. At my upcoming Women in Leadership event. That's right. And she's going to do a little tutorial. She is because, again, as women age, which we all do, this is what we need to know. And I'm so excited to have her come out. So listen, ladies, if you are listening and want to attend my Women in Leadership event on May the 7th, send us a note on the website and we'll send you details. That's right, because Joline is going to be there. And I think this is cool. That's really cool. OK, so just be practical. Do you still do do you still do online tutorials or anything like that? It's more in-person. More in-person. It's just easier when you're able to touch. Because we're allowed to be in-person. Yeah. And I prefer that. OK, pretty cool. All right, however, you're taking a bit of a change. A little bit of a change, yeah. A bit of another path. You're adding a bit. It's kind of same, same, same. It's kind of same, same, same. Same, same, but different. I'm just switching kind of back to my roots of marketing. Right. I discovered with my own business on Instagram, TikTok, all the socials that it was fun. I've been having fun with it. I approach it as you should have fun with your socials. You should show people your personality. And when you think about it that way, social media can seem less daunting and less like a chore. Because a lot of people think, I just don't have time for this. It is a chore. What do I post? I don't know. And when you're approaching it, where how do people know who you are? Just show them who you are. And I think the ideas will just flow. So, on that note, I will be offering social media management. My new business is Social Sidekick Co. And I'll just be teaching business owners how to... Sorry, what was the name of the business? Social Sidekick Co. Social Sidekick Co. Yeah. Okay. And just showing business owners how to keep up with their socials, what to post, etc. I think that's great. There's a lot of small business, independent, little small businesses. They don't have a person. Yeah, they don't know what to do. They don't know what to post, they don't know how to post. Yeah, like big companies can afford a person to do that. They can't afford that. No. And they don't know how to do it. No. And probably don't even realize through their audience, their potential audience. No, and I think it's a huge section that you're losing by not being on socials. Yeah. A lot of people use it as their search engine. Right. Yes. Yes, they do. I think that's really cool. I discovered that, too. I found you through Instagram. Yes. They're searching through there. And they're searching through Chat GPT. It's an amazing search engine. Yeah. We know thats a whole other show. AIs. No kidding. Yeah. Chat GPT. So yeah. So this is good. Okay. So yeah, I think that's pretty awesome. And I think that's fantastic, actually. All right. So how do they find you? They can find my makeup at lilygreyartistry.com and on my socials at lilygreyartistry. And everything is on there. What about the new business? socialsidekickco.com. socialsidekickco.com. I like that. Say that really fast. socialsidekickco.com. I like that. And at Socialsidekickco on Instagram. You need a little jingle for that. Socialsidekickco. Anyway, okay. Maybe we can start that for her. We can. Side hustle. You can start it outside. I know. I love a good jingle. I know. This has been so enlightening and we can go on. We're not done. No, no, because we have one final question. One final question that we ask every guest. Joline, what is the best piece of advice you have been given, either personally or professionally, that you carry with you to this day? I think the best piece of advice that I can give is just to go for it. And if you have an idea in your brain about anything, go for it. Because if you don't, you will have regrets and that's the worst thing in life is to have regrets about anything. So, take the leap, do the business, take the job, go for it. Because what's the worst that can happen? Great advice. I love it. That's fantastic. So, wow, this has been great for both guys and ladies. And this is fantastic. And I think it's awesome. Do you have any spots left for... I have a few spots left for this summer. So, please reach out if you are planning a wedding, if you know someone who is getting married, or if you have any other special event you would like to attend and just want to look a little bit... Fantastic. Glammed. I could probably say, it would be fair, just like we say, Mprint is the preferred printer of Coffee In The Park. Joline is my preferred makeup artist for Coffee In The Park With Jennifer And Cam. I feel honored. Yeah. I could say the same because she did powder on your nose. She did powder on my nose. For our photoshoot. And so she's my preferred... I know. Jen, can I ask you a question? After getting your makeup done, how did you feel? Oh, I felt the best I've felt ever. I felt more confident. See, I was an emcee. Yeah. We co-emcee'd. And it was 300 plus people on stage and I felt amazing. And you still looked like yourself. You still felt like yourself? I did. Yes. So that's just the power of makeup where again, it's not meant to mask, it's meant to enhance. This is awesome. And I ran around like crazy that night. And it was hot and sweaty and it stayed on. Yeah, it was amazing. It was great. Wow. This has been so great. This, I love this. This is every minute of the second of this has been fantastic. Well, thanks for listening, everybody. Listen, get a hold of Joline on her website, on her socials, all that kind of stuff. And hey, listen, don't forget, I want to thank Wing Snob, amazing people. If we're wondering what for dinner tonight, Wing Snob. That's right. Need something printed? Mprint. Mprint, check it out. Go to our website, www.coffeeinthepark.com and check us out. And you can listen to us wherever you get your podcast or go to our website. It's all downloaded there. And yeah, make sure you tell your friends and your neighbors and your coworkers and your enemies. And if you don't have any friends, make a friend so you can tell them about the podcast. And the other thing you want to do is? Subscribe. Subscribe, subscribe, subscribe. Thanks, everybody. It's been great. Thanks, Joline. We'll see you next week. See you next week. Thanks, everyone.