The Leadership Collective

Mastering the Pitch: How to Persuade Investors to Back Your Scale-Up

The Leadership Collective Season 1 Episode 2

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In this episode, Cary Smith, an experienced CFO, shares insights on preparing for financial backing, the importance of understanding investor expectations, and the key metrics that matter for early-stage startups. He discusses common misconceptions about fundraising, the significance of a credible financial forecast, and the role of a business plan. Cary emphasizes the need for thorough preparation when meeting investors and the importance of having the right tools and governance in place as a startup scales. He also highlights the human element in fundraising, stressing that successful investor relationships are built on trust and understanding.

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