Sarah Clarke: Putting the respect in IR

Sarah Clarke, co-founder of Rewire Partners and Insight Referencing, shares her journey into private equity and the evolution of fundraising and investor relations.  

For Sarah, the tougher fundraising conditions mean relationships are at a premium, which in practice means adopting a constant fundraising approach, regardless of the fundraising cycle. But relationships with investors or potential LPs in today’s market require a deeper level of care and focus; what’s needed is respect.  

The conversation also explores the future of investor relations, the role of technology, and practical guidance for maintaining strong relationships with investors. Ultimately, the discussion highlights the significance of respect in fostering meaningful connections within the industry. 

Key takeaways 

• Sarah’s accidental journey into private equity.   
• Continuous fundraising is essential in today's competitive market. 
• Investor relations should focus on nurturing relationships, not just transactions. 
• Respecting investors as individuals is key to successful fundraising. 
• Feedback from investors is valuable for improving future fundraising efforts. 
• Basic communication and follow-through are critical in relationship building. 
• The role of technology in fundraising should enhance, not replace, personal connections. 

About Sarah 

Sarah Clarke is a founder and managing partner of Rewire has more than 23 years of experience in private capital fundraising. Prior to Rewire, Sarah launched Foundation Fundraising Services where she worked with funds globally across all aspects of fundraising preparation and advisory services. Previously, she spent four years with Helix Associates.