Growth Leaders of Wealth Management
In an industry that's changing faster than ever, expectations for growth, both organic and inorganic, are only getting more intense. With private equity money flooding into the wealth management space, customer experience expectations leveling up, generative AI upending process and a generational wealth transfer that will transform client acquisitions, the journey to growth for all wealth management businesses will require adaptability, resilience and a long-term vision that puts client's needs first.
The Growth Leaders of Wealth Management podcast tells the stories of businesses who are on their growth journey now. We'll learn how they got this far, what the challenges have been, how they've overcome them, what they've learned along the way and what their next big mountain to climb is.
Join our host, Meg Carpenter, as we learn from the stories of some of the industry's best and brightest on the Growth Leaders of Wealth Management podcast.
Growth Leaders of Wealth Management
19. Cresset Capital’s Playbook for an AI-Driven Future
Cresset’s growth story took a sharp turn this past year when nearly half of their web search leads began arriving through AI engines instead of Google. That shift came from years of building a digital marketing infrastructure that could adapt quickly, a clear client archetype, and a leadership team willing to test new channels long before they’re mainstream.
In this episode, host Meg Carpenter speaks with co-founder and co-chairman Eric Becker and Chief Growth Officer Jessica Malkin about how Cresset reached $65 billion in eight years and why their digital strategy is evolving faster than the industry around them. They explore the rise of AI-driven discovery, the diversified growth model powering their expansion, and the cultural decisions made early on that still shape the firm today.
0:00 — The $500M AI lead that sparked the conversation
3:50 — How Cresset was built by clients, culture, and a real brand
10:45 — The early digital bet and the momentum that followed
17:45 — A major pivot that fell short and what they learned
23:50 — How their diversified growth engine actually works
29:20 — Ownership, succession, and advisor appeal
39:20 — Catalyst, AI discovery, and the 100-year vision
Connect with us:
- Eric Becker on LinkedIn
- Jessica Malkin on LinkedIn
- Cresset Capital
- Megan Carpenter on LinkedIn
- Ficomm Partners Website
Visit the Karma For Cara Foundation website to learn more about their job helping patients who are facing leukemia.
About Ficomm Partners
Ficomm Partners is the embedded growth partner for results-driven RIAs, and wealth management platforms. With a track record of helping over 250 clients achieve their growth goals, Ficomm understands that while industry patterns may repeat, each firm's growth challenges are unique. Ficomm prioritizes strategy and finds the most impactful ways to move you toward your goals. We align all your marketing activities with your business objectives, acting as your dedicated growth partner with our human-first approach, strategy-first methodology, and unrivaled team of industry marketing experts.