Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock.She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers.We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.”

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