We look at ways to prepare for seasonal sales and beat the Summer slump with intention.Are you suffering from engagement fatigue? You are not alone. Summer could be the perfect time to tune back into your tone of voice and social media goals for the rest of the year.We look at why Gen Z is moving to TikTok and how LinkedIn is the latest hot place to hang out. We also talk in-depth about niching down (and why it’s not just what you think).When finding a niche, you want to think about ways to be unique yet still evolve in your communication, content, and scope.This is a juicy episode you don't want to miss.

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