The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy.Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point.In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs.

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